Use Ethos to Show Value
When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Even Free Shoes Even when things are free, they can be a difficult sell. Think about these three possible first sentences. A stranger […]
Get Abundance Fuel
For creative work that’s generous, we need fuel. We can’t be generous if we don’t have anything to give. More clearly, we can’t feel and act generously if we feel we have nothing to give. Fuel prices are going up. Validation from strangers is freaking expensive. Validation from loved ones is hard to accept. We […]
The Question to Ask About Promo
We have a big gap from what we see in ourselves to what our business is to what our service of our business is to what the result of the service is to the experience of our end-user/ fan / customer is. It really helps to get an outside eye on our stuff. But that […]
Oh Contact Forms, How I Dislike Thees
People like putting contact forms on their sites. Some people have no way of contacting them except thru the form. It seems to be a way to get visitors to comply and give us the exact data that we want. Then, the hope is we can automate the relationship so we can work with a […]
Be a Hype Daddy
As a new father on Father’s Day, I’m seeing how insecure I feel about how I’m showing up. This insecurity is more limiting than any of my other limitations. I see that when my dad was feeling insecure he was mean because he wanted control. He wanted to make good happen and he couldn’t wait. […]
Flitching
We don’t have bandwidth to do everything and sometimes we’re most helped by doing a part of something that has a big effect, but doesn’t finish the job. Here’s a question I posted on facebook and nobody had the answer. What’s the word for doing that big first chunk? In lumber, a flitch is a […]
Accessibility Policy
We strive to make our websites as accessible and usable as possible. We do this by following Section 508 and the Web Content Accessibility Guidelines (WCAG 2.0) produced by the World Wide Web Consortium (W3C, the web’s governing body). Section 508 is a legal requirement and WCAG is a set of checkpoints and guidelines that […]
Fear of Public Failure
I’ve been weird. Undependable. In recent years, I’ve realized that I’ve been driven through many things in life by my fear of criticism. I didn’t think of myself as being worried about criticism because I was weird. I had weird interests, a weird career, weird social behaviors, weird ways of living, weird friends. I didn’t […]
Selling More Drinks
A lot of times in entertainment is about selling drinks (that’s why a bar has a show. that’s why the nba has halftime shows). For a seated show like Scot Nery’s Boobietrap, this can be challenging. Here are some ideas to consider. People don’t drink as much during the week. People don’t drink much at […]
Where The Doing Happens
My friend called me and asked what to do with his event. It wasn’t working right. The audience wasn’t happy and the night wasn’t flowing. He wanted to know what to do. Instead we shifted our focus to what we wanted the crowd to do. With performance, art, creating, we are doing something. With entertainment, […]
Four Kids Shooting Hoops
My son is fascinated with basketball, so we paused on our walk at the school nearby to see some kids shooting hoops. They each had a ball and they were terrible. Every single shot was out of their skill level. They were trying to shoot from far away and do tricky dribbling and ball handling […]
Why Budgets Aren’t Real
Wouldn’t it be great if people had the appropriate budget for things and they just told us how much it was and we told them, “Yes!” Regular readers of my blog may notice that I don’t believe in entertainment budgets for most things. For example, I want to buy shoes to run a marathon. There […]