Use Ethos to Show Value

When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable.

Think about these three possible first sentences. A stranger approaches you to give you shoes and says…

  1. “Here are some free shoes”
  2. “These are great, top of the line shoes brand new”
  3. “The way I spread joy in the world is I try to find someone every day who I think is perfect for a new pair of shoes”

The same person could say all three of them, but when they let their heart shine, or whatever, the shoe fits.

Written By Scot for entertainment pros

Scot Nery has helped some of the biggest companies in the world achieve entertainment success.

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