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Don’t Support Local Businesses

Since writing about “Supporting Live Entertainment” I have had some time to refine my ire. As Christmastime approaches, a lot of my friends are saying “Support Small (or Local) Businesses.” It’s more of the same thing! Stop it! The whole concept is backwards People are worried about individuals losing their small corporations due to big

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How To Undervalue Entertainment!

I am an advocate of value-based pricing. If the entertainment we provide is so simplified, generic, automated, and scaleable all customers get the same price, then that’s a wonderful load off. Unfortunately, that’s nearly never the case. I know it’s hard to look at one’s self and see all that we put in. I see

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Ultimate Entertainment Advertising is not Subjective

When reaching out to a customer, the honest entertainer doesn’t want to sell them a thing they don’t want. Many of us were raised with this swindling PT Barnum idea of businesses vs. consumers. That’s not how I want to live – trying to keep up with lies; having customers a little dissatisfied. We’re not

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Zoom Magician Marketing

Magic is probably the easiest solo, live entertainment to sell as an online show. Folks are used to watching magic on TV and it doesn’t need an IRL audience response to work (although it does work better). Audience awareness is changing fast with this kind of entertainment, so the advertising message needs to change with

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If You’re In Entertainment, You’re NOT Safe

We’re not safe in bed if our house is on fire. I get it, it feels like the best option is to freeze and wait for everything to blow over. It feels like being small, quiet, and still will keep us from getting hurt or hurting the world. That’s not where we are or have

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Some People are Better Editors than Makers

I’ve had people tell me, “I’m better at editing something than making the initial thing. If you can get it started, I’ll jump in later.” I believe them. I don’t know who isn’t a better editor than prototyper. Prototyping is hard. It’s really hard to get started. It’s hard to commit to something. It’s hard

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When The Media Calls

We got an interview with either a typed out thing like a blog or magazine, or a recorded thing like a podcast or morning news! There’s a lot more that can be done than may at first appear! This is not passive It might seem like journalists / influencers own their space and need us

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Stop Making Sense

I’m fascinated by how people think. We try to find patterns and apply logic to things even though life is random. We try to define “types of people,” reasons for events, the way things go, or eras so we can ignore them and put our minds to rest. Prejudices, conspiracy theories, imaginary protocols, and “bad

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Gods / Superheros / Mimes

Humanity keeps seeking the same superpowers. This thought came to me when pondering the age-old question “why ventriloquists?” A variety show is like one of those superhero ensemble movies. It’s a playful way to explore what life would be like beyond reality. Here are some powers… Mime : create things out of thin air Trapeze

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