scot

We don’t want to spend much time thinking about the business side. We want to get to the show. Fill out this chart and I’ll make your success easier.

Other people will get ahead because you won’t do the work you hate.People say they have to deal with a lot of to be able to do the fun stuff. What if it was all fun stuff? I think it’s possible. Less crappy, more happy!

Many great entertainers are underpaid because they can’t talk to someone who wants to book them. I did the research for you on how to sell so you don’t have to deal with it.if you’re losing possible pay because of your sales, let’s fix it now. Hire me to be your action partner and I’ll … 3 keys to getting paid the right amount

People often think that the way to get members for an club or other organization is to lower the price of dues as low as possible. I can’t think of when this would ever be true. Joining a club is a commitment. When we join a group, we are deciding that this will be part … Membership Orgs: Higher Dues

Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value … Baking Soda Magic

Been talking to a bunch of non-profits about their low membership numbers. They blame a lot of things. The #1 thing I blame for people not joining something is that there’s nothing to join. If an org’s description is “A group of people who do things together,” we have just described planet earth. For this … Membership Orgs : Gotta Join *SOMETHING*

We jump right into soldier mode and try to find tools that will do our tasks. We want to get a big following on youtube or hire a virtual assistant or signup for some new software. We are trying to get boots on the ground before we have a battle plan. Before we have a … The reason tactics don’t work

I find the two major successful ways that people prep for something new are:  If I’m nervous about the logistics of opening a book store… I get a generous cause thinking of the magical experience that might inspire illiterate kids in my community to learn. I reduce the newness by asking friends to donate books … The scary new thing

FAQs became a popular internet thing from the start. Frequently Asked Questions were a way to prioritize web surfers’ most important information and organize it when it didn’t fit into other categories. It was great for some stuff, but it was clunky. Now, it’s even more than clunky. We are used to getting the information … Don’t be a FAQup

We are fighting so hard to fix the things in our lives that suck. We want to fight the resistance. We want to muscle it and change it now. How do we make this fight happen? With fighting. Lots of struggle. Clash up against the problem and destroy it! When we’re facing major change of … The Real Resistance is to THE EASE

question I got: someone suggested I make a strong show reel, which got me exited thinking about it. However, listening to you about understanding the audience, who is my target audience? Should that be addressed first before I start creating a new show reel? Love to hear your thoughts. answer:yes! 100% you don’t need all … Identify a customer before making promo

Think about their “pain points” what’s going to cost them time, money, and headaches. Give them three options (three isn’t a rule). Give them the best advice we can think of. One option might be free / cheap and partially effective, one option might be easy and effective, and one might be custom and achieve … Gig Proposal Concept