Q&A : producing a ticketed show

questions: venue size and selling out

THANKS!!! So I’m producing a dazzling and beautiful multi-disciplinary short show at The Broadwater in Hollywood (4-19 and 4-20 in the evening exact time tbd) as well as a family friendly matinee 4-21 at 2pm and 2:45 pm (location tbd probably Pan Pacific Park).

It is a 99 seat theatre the mainstage. Folks are saying I should book a smaller space. I like the bigger venue with high ceilings. WHat are your thoughts. and either way how do I get a full sold out show?


answers: small and motivating

Big questions! 

I find smaller venues are more flexible in rental deals and expectations. When we get above 50 seats, there’s a pressure to sell tickets really well and exhibit certain professionalism. A small venue gives us a chance to experiment with any aspect of the production that we wish. 

Selling out the show is a matter of people understanding the value of the show is more than the price, believing that it will happen, and being ready / available to attend. Find / create  those people and you’ll sell out. It took me years of doing weekly shows before my seats were consistently full. A lot of experimenting with content, ticket selling strategy, organization, etc.


Written for folks who want to attract and energize groups

Scot Nery is an emcee who has helped some of the biggest companies in the world achieve entertainment success. He's on an infinite misson to figure out what draws people in and engages them with powerful moments.

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