Getting Kudos

You could use this format to ask for a testimonial… “ Thank you! You’re the best! If we could get the right quote I could use it could be a total game-changer for me! I remember you saying something about how much you liked my shoes…  Would it be possible for you to sign off Getting Kudos

go on...

Hoping VS Wishing

Hope is crucial if we want to make a change. If there’s hope that things can be better, there’s motivation to make the sacrifices necessary. Hope makes us want to invest. Wishing is the opposite of hope. Wishes are a list of things that are impossible or things that only come from magic. Hopes are Hoping VS Wishing

go on...

#YOLO : No side quests

We can only do one thing at a time. The game is finding that important thing. I have a bunch of people tell me the weird creative things they’re working on in the background. I ask them why. They say that it’s just a little thing that they’re doing because it’s creative and fun or #YOLO : No side quests

go on...

Do now : stage focus

There’s a book : The Self-made Billionaire Effect. It talks about one of the superpowers of successful people is their ability to be motivated by the big picture; yet do the dumb, small work that’s in front of them. This is a constant balancing act for all humans. In the book, they call this stage Do now : stage focus

go on...

Mutual Exploitation

In examining the lives and work of so many creatives, it’s obvious that human beings of all drives and ambitions and personality types feel most fulfilled when they’re being used. I mean being used fully. The more an activity exploits all aspects of a person, the more they feel valued. It works the same from Mutual Exploitation

go on...

Step Forward

It’s the call to action. We wrap up our proposals with a request for action. We have nothing left to say except “do this!” The recipient already knows why and they have a picture of what will happen if they mobilize. Now, we put the button in front of them and tell them to depress Step Forward

go on...

Results in a proposal

In the LOOTERS format, we have already talked about the objectives and how we’re going to make it happen. The idea of getting back to the results is that the cost has been stated. We want everyone involved to focus on the results and not on the math. The math is not the important thing. Results in a proposal

go on...

Effort / Cost / Jellybeans

Ah! It’s scary to say the price of something to a customer. It’s tough to confront the hidden costs and face the fact that we gotta give up jellybeans (time, energy, money, reputation, etc.) to get what we want. In the effort part of the LOOTERS proposal, we are facing it all and laying it Effort / Cost / Jellybeans

go on...