We don’t have endless time to work on unlimited projects and most projects need monetization to be sustainable. If it’s not making money, we can get dragged away by something that does. Building a big following doesn’t necessarily lead to money and building a small following doesn’t necessarily keep us broke. We can think through … Size Of The Monetization
This might be half a thought… but “spoonful” shouldn’t be a complete word, so I’m inspired to write the impossible. Last night I had a dream that this candy company wanted me to figure out how to improve their sales. My strategy was to add some poison to it. The idea was to create a … Just A Spoonful Of Poison
We feel safer when we have control. For example many people feel safer in a car than in an airplane (although airplanes are safer) because they feel like the car safety is up to them. We need our audience to feel safe with us to let us lead. Giving our audience chances to check in … Control Bias
Here are possible sections for showing value on a single page website… Hero Area The beginning of the page is best used declaring the Unique Value Proposition. Stats Clients Online Reviews Amazing Photos Awards Kudos Short bio
When we’re making stuff, it’s gotta be for someone. This is a point I’ve missed before. I made a cooking show on stage in San Francisco. It ran for a year total every week and it was really fun. It was originally Culinery Tuesdays. Then, I left town for a gig and came back to … It’s Gotta Be For Someone
There are these memes that say “You had one job” Here are some examples… They’re funny… but they make me cringe a little because I see so many freelancers who say this to themselves. The people referred to in the memes probably didn’t have 1 job to do. They probably work all their lives and … You Had One Job
I talk to people who have been in showbiz for decades who say “I’m bad at business.” To be blunt, this is just victim mentality and victim mentality is shirking responsibility. I will tell you how to take responsibility. According to Josh Kaufman, there are 5 parts to a business… Value Creation – Discovering what people … “I’m An Artist. I’m Bad At Business.”
Daniel Packard, Chris Karney, and I were performing at comedy clubs in Seattle. We stayed together in a youth hostel. News spread through the hostel. People woke us up and we saw the second plane hit. So surreal. I don’t remember being extra displaced by visiting a strange city. I do remember them shutting down … Nine Eleven / Two Thousand One
Lynn Ruth Miller recently died. She was a friend. She was fun and old and a woman. I think those are the important things she’d like you to know. I found out about her passing last night and I thought, “Here we go. Here comes the sadness…” but it didn’t come. I have good feelings. … Lynn Ruth Miller
Graphic design is not just a way of presenting communication. It’s a way of communicating in itself. The tricky thing; when people are looking for a graphic designer, they’re often looking for someone who can make things look good. Great graphic design is about function. The left coupon is actually good The coupon on the … Good Graphic Design Doesn’t Have to Look Nice
Magicians are an example of entertainers who have it easy. A person can buy a trick at the magic shop and perform it within a few minutes. It’s basically show and tell. “Look at this thing I bought.” It works immediately. It gets applause right away. What we get from great entertainment is human connection. … Why Magicians Suck
When I moved to L.A. from San Francisco, a lot of people told me that L.A. was fake, that the people are fake, that the culture is fake. Well, first, there is no culture. It’s a huge city with a million things going on. Nobody’s decided that L.A. has one unifying culture, and there’s not … Fake People in Los Angeles