Zoltar’s Timeline

It’s dangerous for a builder of entertainment to get hung up on a dream. It’s even more dangerous to get hung up on a singular project as a vehicle to that dream. I see a lot of people thinking they need to make a perfect video to promote their upcoming youtube channel, then everything will

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Discounts Hurt Entertainment

If we lower our rate in front of the client (eg: “I can give you a lower price if you’re in a sticky situation”) we are saying “this is not what my service is worth and I might be worth even less” The response to “Can you do it for less?” Is “I can do

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Entertainers are bringing brooms to car wrecks

I’m writing today about pricing gigs. A client asks our price and we tell them a number. It sucks. The problem starts before this point. I mean problemZZZZ We are offering a partial solution We don’t know what we’re offering We don’t know what the prospect needs We don’t consider what more can be offered

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Lock In

According to Ryan on The Office, selling to a new customer is 5x more expensive than a repeat customer. It might even be more expensive than that. It takes a lot of work to sell a ticket to a stranger, or get someone who’s never heard of us to buy our book. Even if our

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Don’t “Sit Back, Relax and Enjoy The Show”

When our egos butt up against conflicting ideas, we are delighted. When we are reminded of our loss of control, we get the goodness of life. This is the only time we get it. When a cat does something to surprise us, when a movie teaches us something new, or when a friend roasts us,

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Selfish Empathy in Entertainment

We need to get what we want as entertainment creators. The ultimate thing we want is the opportunity to lead our audience from where they are to a new elevated experience. We can’t lead anyone anywhere if we don’t join them where they are. To get the good stuff, we’ve got to understand our audience.

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You Cannot Pick My Brain!

I have learned a poo-ton thru online advice and IRL mentors. The advice I’ve given is even better! The greatest entertainment makers get lots of counseling from other masters, but we can sometimes do it wrong. We can see an opportunity to connect with someone’s wisdom and waste it. I want to reiterate that people

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DAIDNAIS

October will be DAIDNAIS (Do as I do, not as I say) month. This month, I will practice what I preach because currently the cobbler has no shoes. I’ve been coaching and consulting tons of people, been an advisor and a contractor for great folks. While I help get other people in awesome places, I

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Blodcast

I’ve been making a fewer blog posts, but recording my entire collection to audio for a podcast series. I read whole article, then give my commentary on each one at the end… search your pod app for scot.fun/damentals

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