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The First Agreement

When we’re bringing a group together, we’re wanting them to grant us trust to take them to someplace good. They want to collaborate. Collaboration is about agreements. Laura and I are figuring out where to go to eat. She wants something fun, I want something filling. I can easily be swayed to something fun, but The First Agreement

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One Purpose Website

I’m not going to talk about bloated websites much here, but small businesses need to make their websites simple so that they can make their websites good. Lots of tools promise the ability to make a complicated website, but they are a way to make a bad complicated website or a site that costs way One Purpose Website

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Client Logos

Displaying past clients on a site can help to quickly visually establish credibility. It’s my fave way to show value. It’s visual, instant, and recognizable. Don’t use company logos without permission. Using client logos is only useful when it applies to building the value of the service. Eg: it might not be helpful if I’m Client Logos

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Carlsberg Beer Pancake Web Ads

Carlsberg came to me for a video of extreme pancake flipping for their socials. The intent was to show that Carlsberg delivers more. If Carlsberg did pancakes, what would that look like? I took that branding message and I went extreme with it. Produced 4 great videos made to stand out in a social media Carlsberg Beer Pancake Web Ads

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Phone It Out

Two days ago, I wrote about audiences labeling our stuff. We can do the same thing ourselves. We can label what we do… then ignore it… then phone it in. This is so clear to me now that I hang with my toddler. He’s fascinated with a thing over and over again. It seems that Phone It Out

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Get Kudos Fast

I made this Chrome extension so you can get kudos / testimonials / reviews off the following sites… Linked in Yelp The Bash Gig Salad TripAdvisor Google Reviews Facebook Reviews Thumbtack Watch the video to see how it works…

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We Have To Be The Best

I like peanut butter that’s just peanuts. Maybe a little bit of salt. When I’m at the normal grocery store, I can usually get it. I don’t need organic, but I like simple, so I go for lowest price all peanut butter. That is the best one for me. There are probably 50 varieties of We Have To Be The Best

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A Brand is Fertile Soil

“Please tell your friends about my show” “Share this link” “Let’s get the word out about my album” These phrases almost don’t need to be uttered when we have a strong brand. If we don’t have a strong brand, they’re even more useless. What we do is not for everyone. So many people tell me A Brand is Fertile Soil

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