Jerry Seinfeld said that all he would want from a psychiatrist is for someone to just tell him to “quit it!” When he was feeling sad or wallowing in his own stuff… he just needed to stop. He’s very resilient and audiences are usually too. When we have a group of people that need to … Two Halfs Of Moving People (ie Quit It!)
When we’re bringing a group together, we’re wanting them to grant us trust to take them to someplace good. They want to collaborate. Collaboration is about agreements. Laura and I are figuring out where to go to eat. She wants something fun, I want something filling. I can easily be swayed to something fun, but … The First Agreement
I’m not going to talk about bloated websites much here, but small businesses need to make their websites simple so that they can make their websites good. Lots of tools promise the ability to make a complicated website, but they are a way to make a bad complicated website or a site that costs way … One Purpose Website
Displaying past clients on a site can help to quickly visually establish credibility. It’s my fave way to show value. It’s visual, instant, and recognizable. Don’t use company logos without permission. Using client logos is only useful when it applies to building the value of the service. Eg: it might not be helpful if I’m … Client Logos
Carlsberg came to me for a video of extreme pancake flipping for their socials. The intent was to show that Carlsberg delivers more. If Carlsberg did pancakes, what would that look like? I took that branding message and I went extreme with it. Produced 4 great videos made to stand out in a social media … Carlsberg Beer Pancake Web Ads
A picture says 1000 words. What are those words? Are the spelled correktlee? Are they legible? Are they actually what we want to say? A perfect photographer can take a perfect photo that isn’t good at all. Just like if someone made me the perfect high heel shoe, that’s not the kind of shoe I’ll … A Good Photo Is Succinct Communication
Two days ago, I wrote about audiences labeling our stuff. We can do the same thing ourselves. We can label what we do… then ignore it… then phone it in. This is so clear to me now that I hang with my toddler. He’s fascinated with a thing over and over again. It seems that … Phone It Out
I made this Chrome extension so you can get kudos / testimonials / reviews off the following sites… Linked in Yelp The Bash Gig Salad TripAdvisor Google Reviews Facebook Reviews Thumbtack Watch the video to see how it works…
We all label things and people. It helps us survive. The quicker we can label something, the quicker we can ignore it. We need to ignore a lot of things so we can look out for danger. We ignore the sticker on the windshield so focus can be put on what’s outside the windshield. We … Labels Aren’t Just For Bigots!
I like peanut butter that’s just peanuts. Maybe a little bit of salt. When I’m at the normal grocery store, I can usually get it. I don’t need organic, but I like simple, so I go for lowest price all peanut butter. That is the best one for me. There are probably 50 varieties of … We Have To Be The Best
I saw a guy at a stoplight trying to click his shoes into his bike pedal. I share this story from the limited perspective of me driving by quickly, not knowing the guy, not knowing what his story is. So, this is kind of fan fiction based on a little bit of movement I saw. … If We’re Ready We’re Late
“Please tell your friends about my show” “Share this link” “Let’s get the word out about my album” These phrases almost don’t need to be uttered when we have a strong brand. If we don’t have a strong brand, they’re even more useless. What we do is not for everyone. So many people tell me … A Brand is Fertile Soil