Here’s my advice for a magician who wanted to make a general marketing video to progress a sales process… Maybe having a video about how to hire a magician with a lot of transparency (here’s how different magicians price themselves (I price myself based on the amazing value I provide. Some other magicians price themselves … Marketing that teaches
We put a lot of work into talking to clients, and offering them proposals or invitations to work with us. We want to get closure or continue the conversation at the least. We don’t want to be ghosted. There are a multitude of reasons that someone might not respond… Followup emails often sound like this…“Hi! … Followup Emails
The Hollywood Magic Castle is an incredible private club. It’s a really special experience. I’ve helped people get in. I am writing this article to inform people that it’s complicated. It’s a private club and i’m not a member. I am connected to many performers and members. Protecting people’s careers Anyone that i get in … Getting you in to the Hollywood Magic Castle
Stats are a quantifiable way to prove our value. They need to be referring to the core Unique Value Proposition and they need to sound positive.
We don’t want to spend much time thinking about the business side. We want to get to the show. Fill out this chart and I’ll make your success easier.
Other people will get ahead because you won’t do the work you hate.People say they have to deal with a lot of to be able to do the fun stuff. What if it was all fun stuff? I think it’s possible. Less crappy, more happy!
Many great entertainers are underpaid because they can’t talk to someone who wants to book them. I did the research for you on how to sell so you don’t have to deal with it.if you’re losing possible pay because of your sales, let’s fix it now. Hire me to be your action partner and I’ll … 3 keys to getting paid the right amount
People often think that the way to get members for an club or other organization is to lower the price of dues as low as possible. I can’t think of when this would ever be true. Joining a club is a commitment. When we join a group, we are deciding that this will be part … Membership Orgs: Higher Dues
Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value … Baking Soda Magic
Been talking to a bunch of non-profits about their low membership numbers. They blame a lot of things. The #1 thing I blame for people not joining something is that there’s nothing to join. If an org’s description is “A group of people who do things together,” we have just described planet earth. For this … Membership Orgs : Gotta Join *SOMETHING*
We jump right into soldier mode and try to find tools that will do our tasks. We want to get a big following on youtube or hire a virtual assistant or signup for some new software. We are trying to get boots on the ground before we have a battle plan. Before we have a … The reason tactics don’t work