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We Have To Be The Best

I like peanut butter that’s just peanuts. Maybe a little bit of salt. When I’m at the normal grocery store, I can usually get it. I don’t need organic, but I like simple, so I go for lowest price all peanut butter. That is the best one for me. There are probably 50 varieties of We Have To Be The Best

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A Brand is Fertile Soil

“Please tell your friends about my show” “Share this link” “Let’s get the word out about my album” These phrases almost don’t need to be uttered when we have a strong brand. If we don’t have a strong brand, they’re even more useless. What we do is not for everyone. So many people tell me A Brand is Fertile Soil

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Entertainment Is A Craft

I discern entertainment as a craft instead of an art because it has a goal. If we forget that it has a goal, or we ignore the responsibility to the audience we don’t do what we’re supposed to. We’re supposed to entertain. We sign up for it and we come through as heros with as Entertainment Is A Craft

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Multi-service Trap

We probably all have more than one thing to offer as entertainment pros. We can offer a small show or a big show; a dirty show or a clean show; a short one or a long one. We have 8 different costume styles. The multitude is a negative I am kinda grossed out when a Multi-service Trap

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There’s Just One Person

When we’re doing marketing of any kind, we’re speaking to one person at a time. Each of our fans or clients or whatever can only experience the world as a single person. So, we can remember to talk to them as individuals instead of a crowd. Even people in a crowd are having their own There’s Just One Person

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Mudwashing

I posted this question on Facebook and didn’t get an adequate answer, so I’m making up a word. Here’s the facebook post… I am an expert at making things complicated. I love complicated stories and people because they’re a great escape that my brain continuously puzzles over. When I’m working on a project that I Mudwashing

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Francophone School Fundraiser

In May 2021, I produced a fundraising event for the Francophone School of Oakland. We successfully raised them cash in their first ever Zoom auction and online day. They originally were thinking of having an online gala to match their previous in-person galas, but I came back with the idea of an entertaining Portal Day Francophone School Fundraiser

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Use Kudos to Show Value

If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones. Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer’” is objective. Kudos from experts are best, kudos from clones of our prospective Use Kudos to Show Value

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I’m Blogging

I’m blogging because I have to. Seth Godin told me to do something regularly as a practice, so I’m doing what he said. He’s right. Taking the magic out of the creative work is really how to make more creative work. Being consistent is good for my sanity, and has really pushed me to make I’m Blogging

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