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One Way to Get an Agent

I had a client who wanted to get an agent. She was disappointed with the auditions she had gotten from other agents because they weren’t right for her and she didn’t land them. She was getting auditions with a lot of dialog and competing against people who were generally younger than her. She wasn’t being One Way to Get an Agent

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Marketing that teaches

Here’s my advice for a magician who wanted to make a general marketing video to progress a sales process… Maybe having a video about how to hire a magician with a lot of transparency (here’s how different magicians price themselves (I price myself based on the amazing value I provide. Some other magicians price themselves Marketing that teaches

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Followup Emails

We put a lot of work into talking to clients, and offering them proposals or invitations to work with us. We want to get closure or continue the conversation at the least. We don’t want to be ghosted. There are a multitude of reasons that someone might not respond… Followup emails often sound like this…“Hi! Followup Emails

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Stats

Stats are a quantifiable way to prove our value. They need to be referring to the core Unique Value Proposition and they need to sound positive.

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Enjoy ALLLL the Work!

Other people will get ahead because you won’t do the work you hate.People say they have to deal with a lot of to be able to do the fun stuff. What if it was all fun stuff? I think it’s possible. Less crappy, more happy!

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Membership Orgs: Higher Dues

People often think that the way to get members for an club or other organization is to lower the price of dues as low as possible. I can’t think of when this would ever be true. Joining a club is a commitment. When we join a group, we are deciding that this will be part Membership Orgs: Higher Dues

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Baking Soda Magic

Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value Baking Soda Magic

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