scot

Here are some examples of consumer website platforms WordPress Wix Squarespace Weebly Google Sites Godaddy Website Builder I know there are many professional sites built on these platforms, but I don’t believe they’re the best solution for most uses. Strategy First The most common problem with these sites built on WordPress or whatever is that … Why not a consumer platform for a professional site

If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones. Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer’” is objective. Kudos from experts are best, kudos from clones of our prospective … Use Kudos to Show Value

I’m blogging because I have to. Seth Godin told me to do something regularly as a practice, so I’m doing what he said. He’s right. Taking the magic out of the creative work is really how to make more creative work. Being consistent is good for my sanity, and has really pushed me to make … I’m Blogging

It seems like some non-profit membership organizations are trying to avoid money. They spend a lot of time trying to wrangle volunteers and continuously lower or maintain membership fees in the face of inflation. What if the non-profit’s goal was not to avoid money, but to do something great for society? I’m being weird — … Double Our Membership

I will not divulge the secret identity of the man behind Billy The Mime, but this dude is good! You might have seen Billy in his successful Hollywood shows or at Edinburgh Fringe or opening for Penn & Teller or in the movie The Aristocrats. He’s hilarious, awesome, and precise. Recently, he got a new … Billy The Mime’s Workspace

When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Even Free Shoes Even when things are free, they can be a difficult sell. Think about these three possible first sentences. A stranger … Use Ethos to Show Value

For creative work that’s generous, we need fuel. We can’t be generous if we don’t have anything to give. More clearly, we can’t feel and act generously if we feel we have nothing to give. Fuel prices are going up. Validation from strangers is freaking expensive. Validation from loved ones is hard to accept. We … Get Abundance Fuel

We have a big gap from what we see in ourselves to what our business is to what our service of our business is to what the result of the service is to the experience of our end-user/ fan / customer is. It really helps to get an outside eye on our stuff. But that … The Question to Ask About Promo

People like putting contact forms on their sites. Some people have no way of contacting them except thru the form. It seems to be a way to get visitors to comply and give us the exact data that we want to we can automate the relationship. ONE: Users are seeking a relationship, so the more … Oh Contact Forms, How I Dislike Thees

As a new father on Father’s Day, I’m seeing how insecure I feel about how I’m showing up. This insecurity is more limiting than any of my other limitations. I see that when my dad was feeling insecure he was mean because he wanted control. He wanted to make good happen and he couldn’t wait. … Be a Hype Daddy

We don’t have bandwidth to do everything and sometimes we’re most helped by doing a part of something that has a big effect, but doesn’t finish the job. Here’s a question I posted on facebook and nobody had the answer. What’s the word for doing that big first chunk? In lumber, a flitch is a … Flitching