It’s the call to action. We wrap up our proposals with a request for action. We have nothing left to say except “do this!” The recipient already knows why and they have a picture of what will happen if they mobilize. Now, we put the button in front of them and tell them to depress … Step Forward
In the LOOTERS format, we have already talked about the objectives and how we’re going to make it happen. The idea of getting back to the results is that the cost has been stated. We want everyone involved to focus on the results and not on the math. The math is not the important thing. … Results in a proposal
Most performers want a website that gets them bookings. The idea of a fan site is great for people / companies that pay their bills with ticket sales. I mean, that’s the actual source of income. I’ll talk more about fan sites later. When we’re trying to get booked for things, a public appearance calendar … Ticket Calendars are destroying the nation!
Ah! It’s scary to say the price of something to a customer. It’s tough to confront the hidden costs and face the fact that we gotta give up jellybeans (time, energy, money, reputation, etc.) to get what we want. In the effort part of the LOOTERS proposal, we are facing it all and laying it … Effort / Cost / Jellybeans
Many creatives are super concerned with trust. This can work against us. Being confident and answering questions directly and honestly builds trust. Using “salesy” and subjective language doesn’t build trust. To keep it simple, we make it simple. Making it simple for a customer is the complicated work that we do. Instead of me saying … Trust
A friend told me that his MO is dealing with the wolves at the door and he wanted to be motivated instead by cheering fans. I think it’s admirable to work for positivity. Part of that positivity is accepting the wolves. The wolves are there to help. With fear of risk, imposter syndrome, sunk-cost fallacy, … Wolves at the door
You walk in to a pizza place. The girl behind the counter says… “before we get started, there’s the exit. Feel free to leave at any time if you don’t want pizza from here. Do you want to leave? You decided to have pizza a little while ago. if it’s not still the best choice … Let them find the exit
Jellybeans is my way of thinking about total cost or benefit of something. It includes… Getting too much spring mix salad greens costs me jellybeans because i have to pay for them, load them out of the grocery store and into my house, into my fridge. Gotta move them around in my fridge. Stare at … Jellybeans out of nothing : Negotiating
I have a certain body shape that I’d like to attain by Sept 1. I don’t think it will happen at this point, yet I’m still trying… a little bit. I think with dedication to it this month, I could have gotten much closer by now. My main things are that I wanted to lose … Opportunity : Hope is power
Lexus doesn’t build a subcompact economy hatchback, then slowly raise its price. We want to get somewhere bigger and feel good about it. We want to get there ASAP. We want to have fun in our lives. We want work to be a game. Many freelancers try to slowly raise their rates dollar by dollar … Fail until it works. Don’t Incrementally improve
I told my friend “I think your mom is abusive.” She said “It’s not that.” I googled “What are signs of abuse?” I went thru the list with her. The second one I mentioned she said she experienced with her mom, but it was justified in whatever way. The third one, she had also experienced. … Things don’t look like they feel
We want ourselves and our people to be motivated to do big stuff. We want it to be a sustainable thing that everyone can commit to up front, so that we dive in with full gusto and potential. When we set objectives for a project, we want to make them as valuable as possible. When … Value Piles