Selling More Drinks

A lot of times in entertainment is about selling drinks (that’s why a bar has a show. that’s why the nba has halftime shows). For a seated show like Scot Nery’s Boobietrap, this can be challenging. Here are some ideas to consider.

People don’t drink as much during the week. People don’t drink much at a seated show.

So you can raise prices on drinks, force people to buy drinks(like a comedy club), sell something else, change the environment, or promote to drinkers

Some ideas…

  • Encourage everyone to Uber to the show
  • Make special must try cocktails
  • Add an intermission
  • Presell drinks with tickets like a Hertz presells gasoline – it’s cheaper to buy drink tickets in advance
  • Make the bar more fun
  • Get a cocktail waiter
  • Do something pre show
  • Sell double sized drinks so people can sit thru the show
  • Sell mocktails that you can’t get anywhere else
  • Tell ticket buyers the drinks are great after they buy a ticket. Get them excited to drink but also ensure they don’t go to another spot before the show to pregame

Written By Scot for entertainment pros

Scot Nery has helped some of the biggest companies in the world achieve entertainment success.

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