I’ve had the bluntness of my blog criticised.
I told people their IRL entertainment services have no value during a lockdown. I encouraged people to quit. This is not because I hate showbiz folks, but because I want to get to the root cause of why we’re doing this stuff.
| When people ask my friend Chris Ruggiero how to get into entertaining, he says “Don’t.” He knows that people that people that are determined will be fueled by that, and the others don’t need to suffer the slog. |
Badasses Mobilize!
I heard someone say this pandemic is going to lead to some businesses shutting down, some businesses maintaining, and some businesses taking off! That can happen every single day of history. It’s true for every thing people create.
If you’re a great entertainer with something to share… If you’re helping the world… If you want to face humanity with a truely generous gift… speed up now! Give more. Increase your audience size. Increase the amount you serve your audience. Find the way to to more business success now.
Find the rules. Play the game to the edge of the rules
The toughest part of the pandemic is figuring out what the rules are.
- What do audiences want now?
- How do we serve the new needs of our people?
- What tools are available?
- How do our skills fit in?
None of those questions are “Does it matter?” or “Is it possible?” If your mission is important to you, those are easy “HULK YES!” answers.
Now the rules of the game are settling into place and the new realm is going to be different. You can’t approach it the same way, just like you can’t approach anything the way you did 10 years ago.
Consider what people will expect now.
- Remote working leads to outsourcing. Outsourcing leads to cheaper labor. They call it gig economy, but mostly it’s turning the most straightforward work into commodities. This means entry level jobs lose value and complex creative jobs get more valuable.
- Full-time staffs will be reduced in size
- Centralized organizations will not be as popular
- People are going to consider digital events even when geocentric events are possible for their different benefits.
- As there’s more leaning on digital entertainment, customization and bespoke entertainment will be more desired and expected.
- People will be more open to novel solutions to problems.
- Organizations will be able to make quicker decisions because there have been a lot of holes poked in bureaucratic systems.
- Even though they are more open and agile, people will also be wary of planning because the pandemic proved that anything can happen. Contracts might be a little more specific.
- You’ll probably be expected to work with less overhead
- Nobody’s going to do things well during a big change over, so the more practice you get, the more ahead you will leap