Every Line Is Energy
Every line in graphic design takes energy from the viewer. Lines tell us where to look next. So, to make good clean graphic designs, we give the audience clear, direct, fulfilling communication. We don’t wear them out with a bunch of lines. Examples of the kinds of lines I’m talking about… outlines on text borders […]
“You Need to Succeed on Everything”
There was a time when people said “You need to get a 1-800 number to do business!” There were businesses that didn’t get 1-800 numbers and some of them survived. A lot of them did. It turned out toll-free phone numbers were not the only way to do business. Having a storefront isn’t the only […]
Turning IP Into A Service
Intellectual property is pretty crazy to me. I’m not totally against it as I have been in the past, but it’s a wild world for sure. People can protect and sell a concept over and over again for infinity. What protects their concept is the courts, so lawyers need to be involved for protecting and […]
An Idea For Covid-Free Shows
Matt Kowal from https://majesticcollaborations.com/ had the suggestion to test every audience member of Boobietrap. These tests at CVS are 12 bucks each and are instant, so we could add $12 on to the ticket price, then have every person in the room tested. I like the idea. It’s of course more expensive than a dozen […]
Transparency
Some people get a lot of what they want from secrecy. I don’t. I believe that we miss out a lot on capitalization by keeping secrets. We bring a lot to the world of entertainment when we get paid for services instead. For example an organizer wants a band. They go to a producer. The […]
Diverting the Narrative
It’s gotta be obvious that language is important to me. It gets my goat a little when creators say their mission is “making people happy.” I get what they’re saying, but I want to correct their language so that it’s more clear. Happiness is an emotion and emotions are transitory. We also don’t control people’s […]
Size Of The Monetization
We don’t have endless time to work on unlimited projects and most projects need monetization to be sustainable. If it’s not making money, we can get dragged away by something that does. Building a big following doesn’t necessarily lead to money and building a small following doesn’t necessarily keep us broke. We can think through […]
Just A Spoonful Of Poison
This might be half a thought… but “spoonful” shouldn’t be a complete word, so I’m inspired to write the impossible. Last night I had a dream that this candy company wanted me to figure out how to improve their sales. My strategy was to add some poison to it. The idea was to create a […]
Control Bias
We feel safer when we have control. For example many people feel safer in a car than in an airplane (although airplanes are safer) because they feel like the car safety is up to them. We need our audience to feel safe with us to let us lead. Giving our audience chances to check in […]
Value in One Page
Here are possible sections for showing value on a single page website… GOALS Hero Area The beginning of the page is best used declaring the Unique Value Proposition. Stats Stats are a way to quantify some value There are lots of ways to have stats on a site. Clients Online Reviews I made a chrome […]
It’s Gotta Be For Someone
When we’re making stuff, it’s gotta be for someone. This is a point I’ve missed before. I made a cooking show on stage in San Francisco. It ran for a year total every week and it was really fun. It was originally Culinery Tuesdays. Then, I left town for a gig and came back to […]
You Had One Job
There are these memes that say “You had one job” Here are some examples… They’re funny… but they make me cringe a little because I see so many freelancers who say this to themselves. The people referred to in the memes probably didn’t have 1 job to do. They probably work all their lives and […]