Control Bias

  1. We feel safer when we have control. For example many people feel safer in a car than in an airplane (although airplanes are safer) because they feel like the car safety is up to them.
  2. We need our audience to feel safe with us to let us lead.

Giving our audience chances to check in and hand over control to us is what it’s all about. For live performers, this can look like moments of acknowledgment. For film creators, it can be chill out moments. For authors maybe it’s chapter breaks. They give us control, but we remind them that they gave it to us. If we aren’t willing to give up the reigns, they’ll take them back. If we’re not ready to take the reigns back (by offering something great) we forfeit our chance to lead and offer greatness.

Written for folks who want to attract and energize groups

Scot Nery is an emcee who has helped some of the biggest companies in the world achieve entertainment success. He's on an infinite misson to figure out what draws people in and engages them with powerful moments.

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