There’s Just One Person

When we’re doing marketing of any kind, we’re speaking to one person at a time. Each of our fans or clients or whatever can only experience the world as a single person. So, we can remember to talk to them as individuals instead of a crowd. Even people in a crowd are having their own individual experiences.

Eg: Email blast “I want to tell you” is better than “I want to tell everybody”

When thinking about how to sell tickets to a show, I think about how to sell one or a few to each person who already wants one. What do they each need to complete the purchase?

Written for folks who want to attract and energize groups

Scot Nery is an emcee who has helped some of the biggest companies in the world achieve entertainment success. He's on an infinite misson to figure out what draws people in and engages them with powerful moments.

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