I find the two major successful ways that people prep for something new are:
- get a generous cause
- reduce the newness
If I’m nervous about the logistics of opening a book store… I get a generous cause thinking of the magical experience that might inspire illiterate kids in my community to learn. I reduce the newness by asking friends to donate books to me and taking them to schools for free. Plus other stuff like this.
When we’re thinking of attracting and energizing groups of people, we do the same thing for them. We bring in the familiar and remind them why they’re joining in.
Things are less scary!