Not an instagator

We feel that we don’t really start important projects on our own. We feel that, we start something and if it’s just up to us, we’ll get off track. This could be a fear that comes up for us in working on our own projects. This is probably a challenge for 100% of people. Some […]
Sleep Tips for Road Warrior Entertainers

Sales @ Tradeshows like NACA : The Advance

When we leap into a NACA booth, we’re not merely looking to entertain or perform; we’re there with a purpose – to create lasting connections and secure bookings. For magicians attending the National Association of Campus Activities (NACA) tradeshow, the key to success lies in mastering the art of creating “advances” with every prospect. An […]
Show Value with Case Studies

Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value. Part 1: Set up the Situation In this first part, we’re essentially introducing the scenario. We set the stage by providing context, introducing […]
How do you step into fear of great things?
1️⃣ get logical about it2️⃣ write down the things that make us fearful3️⃣ remove the things from that list that don’t matter / aren’t true4️⃣ figure out why we’re doing the thing5️⃣ figure out the higher reason we’re doing that thing6️⃣ change the thing to remove some of the scary parts
How to Almost Finish A Project… or not

The “Almost There” Syndrome I had a roommate that cleaned the kitchen to near perfection but left a couple of plates hanging. I didn’t get it. My buddy had a genius (albeit quirky) approach. By leaving a tiny something undone, he was ensuring a constant stream of good feelings. It felt better to not finish […]
Flitch

Flitch (noun): the next, most effective task that has the greatest impact on success. eg: “I’m trying to lose weight. I’ll work on getting better sleep and exercize soon, but my flitch is calorie restriction.” more info…
Slackaput

Slackaput (noun): the paradoxical mindset of being simultaneously exhausted and lazy.
Everything is FUN

If we’re feeling slackaput, daunted by the future, trapped in a dead-end situation, or bummed about the past, it’s because life isn’t a game for us. This is a quick fix of mindset that can change everything. First the philosophy… Whatever we’re going to do next needs to be fun. According to game theory, it […]
A complex website

performer website pages The answer to “What pages do I need to have on my website?” THESE ARE THE PAGES TO INCLUDE IN A WEBSITE MADE TO GET US BOOKED FOR GIGS ALL THESE THINGS HAPPEN ON ONE PAGE. THIS IS A SINGLE PAGE WEBSITE.
Question whether imposter syndrome even exists!

What if it’s not imposter syndrome? What if, instead, I am wrong about what the situation requires? What if it requires less than me?
SEO Dreams Come True

video ▶ An additional note not covered in the video Consider our competition. If we search for our fav keywords and get a ton of great results, overcoming those results will be expensive – either in ad dollars (because high competition words have higher prices) or in time / money spent on SEO boosting. Here’s […]