Magic Pills

Like I wrote about yesterday, we often don’t want to build a relationship with a customer or a fan. We want to do that thing that makes fandom automatic. We want to send out one email, release one single, make one video, do one gig that gets us an endless avalanche of money and love.

It doesn’t work like that.

Instead of being bummed that we can’t get the magic pill, we can look at that impulse in everyone. Our prospects and fans want that too. How can we be a magic pill for them? How can we solve multiple issues in the lives of those we serve? This is a great way to look at service in our worlds. It helps us empathize and figure out better ways to be us for them. The people the love what we do love the impact that we have. Let’s promise more and provide more.

Written By Scot for entertainment pros

Scot Nery has helped some of the biggest companies in the world achieve entertainment success.

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