Can It Get Any Worse!?

I had an email to send. A simple reply for a simple sweet note from a client. It wasn’t a groundbreaking piece of prose. The question a robot would ask is “What’s the minimum viable action?” I find it little easier to ask something like “can I make it worse?” Inevitably I’m delaying on something Can It Get Any Worse!?

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Unmystical Art

Maybe this sounds familiar. I used to believe in magic. I was a child magician performing tricks I learned in books and bought in kits. The tricks were obviously not magic to me, but my hope was that I would get there. I thought the deeper I got into illusions, the closer I would come Unmystical Art

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Why I Kept My Lineups Secret

We didn’t publicize lineups or special appearances. We had a weekly show and we wanted to sell out every week. We succeeded. Brand The main reason to not promote the lineups was for building a brand. We wanted a show that people trusted. The message was, “No matter what week you come, you’ll get a Why I Kept My Lineups Secret

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The Fear Of Success

“Am I afraid of failure, or am I afraid of success?” The answer is easy. You’re afraid of failure. We’re afraid of failure. We’re afraid of public failure. Even when our work is private and we are “my own worst critic” we are trying to protect ourselves from public failure. We might think if we The Fear Of Success

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Curation

Audiences are looking for curation. We have content out the wazoo. There’s plenty of it. We are actively trying to ignore all the content that doesn’t suit us. It’s a relief when someone helps us ignore and feeds us a simplified content stream. When someone steps up and says, “This is all you need. This Curation

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Transaction Cost

I have a restaurant with a windy hallway. When my waiter brings you a salad, a few leaves of spinach will always blow off the plate. I lose the spinach and you don’t gain it. You rob my car. You break the window and steal the radio. I lose the radio and the window and Transaction Cost

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The Catch Light

The most appealing lighting does two things. It’s clear what is being depicted The subject is in it’s ultimate state For a portrait or a zoom call, that means 1?? we can tell what the person’s face looks like and 2?? that person is healthy and attractive. When a light source is reflected in the The Catch Light

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The Glass Tasks

Maybe you’re not the type of person who’s ever run into a glass door. I am that type. There was something in front of me that I didn’t see and didn’t know it was there. It surprises me mid stride It might hurt a little bit It stops my progress It makes me question my The Glass Tasks

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