Enjoy ALLLL the Work!

Other people will get ahead because you won’t do the work you hate.People say they have to deal with a lot of to be able to do the fun stuff. What if it was all fun stuff? I think it’s possible. Less crappy, more happy!

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Membership Orgs: Higher Dues

People often think that the way to get members for an club or other organization is to lower the price of dues as low as possible. I can’t think of when this would ever be true. Joining a club is a commitment. When we join a group, we are deciding that this will be part Membership Orgs: Higher Dues

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Baking Soda Magic

Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value Baking Soda Magic

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The scary new thing

I find the two major successful ways that people prep for something new are:  If I’m nervous about the logistics of opening a book store… I get a generous cause thinking of the magical experience that might inspire illiterate kids in my community to learn. I reduce the newness by asking friends to donate books The scary new thing

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Don’t be a FAQup

FAQs became a popular internet thing from the start. Frequently Asked Questions were a way to prioritize web surfers’ most important information and organize it when it didn’t fit into other categories. It was great for some stuff, but it was clunky. Now, it’s even more than clunky. We are used to getting the information Don’t be a FAQup

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Gig Proposal Concept

Think about their “pain points” what’s going to cost them time, money, and headaches. Give them three options (three isn’t a rule). Give them the best advice we can think of. One option might be free / cheap and partially effective, one option might be easy and effective, and one might be custom and achieve Gig Proposal Concept

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