Multi-service Trap

We probably all have more than one thing to offer as entertainment pros. We can offer a small show or a big show; a dirty show or a clean show; a short one or a long one. We have 8 different costume styles. The multitude is a negative I am kinda grossed out when a Multi-service Trap

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There’s Just One Person

When we’re doing marketing of any kind, we’re speaking to one person at a time. Each of our fans or clients or whatever can only experience the world as a single person. So, we can remember to talk to them as individuals instead of a crowd. Even people in a crowd are having their own There’s Just One Person

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Mudwashing

I posted this question on Facebook and didn’t get an adequate answer, so I’m making up a word. Here’s the facebook post… I am an expert at making things complicated. I love complicated stories and people because they’re a great escape that my brain continuously puzzles over. When I’m working on a project that I Mudwashing

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Francophone School Fundraiser

In May 2021, I produced a fundraising event for the Francophone School of Oakland. We successfully raised them cash in their first ever Zoom auction and online day. They originally were thinking of having an online gala to match their previous in-person galas, but I came back with the idea of an entertaining Portal Day Francophone School Fundraiser

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Use Kudos to Show Value

If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones. Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer’” is objective. Kudos from experts are best, kudos from clones of our prospective Use Kudos to Show Value

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I’m Blogging

I’m blogging because I have to. Seth Godin told me to do something regularly as a practice, so I’m doing what he said. He’s right. Taking the magic out of the creative work is really how to make more creative work. Being consistent is good for my sanity, and has really pushed me to make I’m Blogging

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Double Our Membership

It seems like some non-profit membership organizations are trying to avoid money. They spend a lot of time trying to wrangle volunteers and continuously lower or maintain membership fees in the face of inflation. What if the non-profit’s goal was not to avoid money, but to do something great for society? I’m being weird — Double Our Membership

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Billy The Mime’s Workspace

I will not divulge the secret identity of the man behind Billy The Mime, but this dude is good! You might have seen Billy in his successful Hollywood shows or at Edinburgh Fringe or opening for Penn & Teller or in the movie The Aristocrats. He’s hilarious, awesome, and precise. Recently, he got a new Billy The Mime’s Workspace

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Use Ethos to Show Value

When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Think about these three possible first sentences. A stranger approaches you to give you shoes and says… “Here are some free shoes” “These Use Ethos to Show Value

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Get Abundance Fuel

For creative work that’s generous, we need fuel. We can’t be generous if we don’t have anything to give. More clearly, we can’t feel and act generously if we feel we have nothing to give. Fuel prices are going up. Validation from strangers is freaking expensive. Validation from loved ones is hard to accept. We Get Abundance Fuel

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