We probably all have more than one thing to offer as entertainment pros. We can offer a small show or a big show; a dirty show or a clean show; a short one or a long one. We have 8 different costume styles. The multitude is a negative I am kinda grossed out when a … Multi-service Trap
When we’re doing marketing of any kind, we’re speaking to one person at a time. Each of our fans or clients or whatever can only experience the world as a single person. So, we can remember to talk to them as individuals instead of a crowd. Even people in a crowd are having their own … There’s Just One Person
I posted this question on Facebook and didn’t get an adequate answer, so I’m making up a word. Here’s the facebook post… I am an expert at making things complicated. I love complicated stories and people because they’re a great escape that my brain continuously puzzles over. When I’m working on a project that I … Mudwashing
In May 2021, I produced a fundraising event for the Francophone School of Oakland. We successfully raised them cash in their first ever Zoom auction and online day. They originally were thinking of having an online gala to match their previous in-person galas, but I came back with the idea of an entertaining Portal Day … Francophone School Fundraiser
Here are some examples of consumer website platforms WordPress Wix Squarespace Weebly Google Sites Godaddy Website Builder I know there are many professional sites built on these platforms, but I don’t believe they’re the best solution for most uses. Strategy First The most common problem with these sites built on WordPress or whatever is that … Why not a consumer platform for a professional site
If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones. Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer’” is objective. Kudos from experts are best, kudos from clones of our prospective … Use Kudos to Show Value
I’m blogging because I have to. Seth Godin told me to do something regularly as a practice, so I’m doing what he said. He’s right. Taking the magic out of the creative work is really how to make more creative work. Being consistent is good for my sanity, and has really pushed me to make … I’m Blogging
It seems like some non-profit membership organizations are trying to avoid money. They spend a lot of time trying to wrangle volunteers and continuously lower or maintain membership fees in the face of inflation. What if the non-profit’s goal was not to avoid money, but to do something great for society? I’m being weird — … Double Our Membership
I will not divulge the secret identity of the man behind Billy The Mime, but this dude is good! You might have seen Billy in his successful Hollywood shows or at Edinburgh Fringe or opening for Penn & Teller or in the movie The Aristocrats. He’s hilarious, awesome, and precise. Recently, he got a new … Billy The Mime’s Workspace
When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Think about these three possible first sentences. A stranger approaches you to give you shoes and says… “Here are some free shoes” “These … Use Ethos to Show Value
For creative work that’s generous, we need fuel. We can’t be generous if we don’t have anything to give. More clearly, we can’t feel and act generously if we feel we have nothing to give. Fuel prices are going up. Validation from strangers is freaking expensive. Validation from loved ones is hard to accept. We … Get Abundance Fuel
We have a big gap from what we see in ourselves to what our business is to what our service of our business is to what the result of the service is to the experience of our end-user/ fan / customer is. It really helps to get an outside eye on our stuff. But that … The Question to Ask About Promo