If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones.
Saying “I’m a great yo-yo performer” is subjective, but saying “Jojo Siwa said ‘She’s a great yo-yo performer'” is objective.
Kudos from experts are best, kudos from clones of our prospective buyers are second best, kudos from strangers on the internet is third best.
Experts include…
- People with a good credit in the wheelhouse of the comment eg “Nearly impossible” Jeff Tuck – Harvard Astrophysicist
- Famous people usually
- Press