Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value.
Part 1: Set up the Situation
In this first part, we’re essentially introducing the scenario. We set the stage by providing context, introducing the key players, and explaining the background. Think of it as the “what’s going on” section.
Part 2: Raise the Stakes
Now, let’s crank up the stakes. In this section, we emphasize the significance of the challenge our client faced. What were the potential risks if the problem wasn’t addressed? It’s about making it clear why this was a critical issue.
Part 3: The Problem
Getting down to the specifics, this is where we define the problem. Be detailed and use real data when possible. What hurdles did our client face? What were the roadblocks? This is where we lay out the facts.
Part 4: The Solution
Here, we get into the nitty-gritty of how we tackled the problem. Explain our strategy and the steps we took to address the issue. This is where we showcase our problem-solving skills.
Part 5: The Result
Now, let’s bask in the glory of success. Share the outcomes, the results, and the impact our solution had. Use data, testimonials, or any other evidence to highlight the positive change we brought about.
Examples
Example 1: ROI with Data
Title: “ROI with Data”
Subtitle: “Chuck Lorre Productions”
Details:Legendary Chuck Lorre, the mastermind behind hit TV shows like “Two and a Half Men,” “The Big Bang Theory,” and “Dharma and Greg,” is known for his quirky humor. At the end of each episode he creates, fans eagerly anticipate his signature “vanity card” – a humorous credit sequence. However, Chuck’s website, which serves as a catalog for these vanity cards, was facing serious issues.Mission: Our mission was crystal clear – revamp the website to efficiently organize, edit, and showcase over 700 vanity cards. Chuck Lorre’s website updates were a nightmare, requiring a team of three and plagued by multiple errors and dead links. Even minor changes often necessitated rebuilding multiple pages. Additionally, we needed to ensure the website was mobile-friendly.Obstacles: The transition to the new site had to be seamless, without losing any data. The challenge was to create an organized, minimalistic design that would truly capture the joy of Chuck’s witty vanity cards.Success: Leveraging a robust PHP backend and a user-friendly Javascript frontend, Scot transformed the website into a sleek, organized, and user-centric platform. Updates became a breeze, with a single staff member handling the process efficiently.Scot painstakingly cross-referenced all air dates and meticulously attached episode names to each card, ensuring data completeness. Rigorous testing ensured the site’s reliability, making it work seamlessly every time. We transformed all cards into graphics, ensuring consistent presentation for all users. The website became responsive and more optimized for Google search results.You can explore the revamped website at chucklorre.com.
Example 2: Curation Capabilities Expanded
Title: “Curation Capabilities Expanded”
Subtitle: “Boobietrap”
Details:Scot Nery’s Boobietrap, the #1 show in L.A. on TripAdvisor and a recipient of “Best Of” awards from LA Weekly & Los Angeles Magazine, presented a unique challenge. Despite its success, Scot and co-producer Meranda had limited time each week to curate the 15 acts that graced their weekly show.Mission: Our mission was to create a streamlined system to effortlessly track each week’s lineups, simplify act bookings and cancellations, maintain performance histories, and ensure show diversity – a true variety show experience.Obstacles: The challenge was to strike a balance between automation and personal touch. The qualitative and quantitative aspects of production had to be clearly delineated.Success: We crafted a system seamlessly integrating with calendars and emails, automating act booking notifications. Scot’s team no longer needed to manually manage contact information, saving valuable time.The system allowed easy act reordering through a simple drag-and-drop interface, with instant updates for performers. Acts were rated and tagged for effortless organization, ensuring balanced show lineups. Boobietrap’s curation capabilities expanded, maintaining its status as a top-notch show.
Example 3: Uniting a Community
Title: “Uniting a Community”
Subtitle: “Jambrain”
Details:In 2007, while most people were abandoning MySpace, bands were still using it to promote their music and tour schedules. In North-Eastern Ohio, Scot’s Dad envisioned a platform to serve the local music community, connecting bands, fans, and venues.Mission: Our mission was to create a comprehensive website for organizing bands, their playable music, venues, and schedules. The site had to be user-managed, incorporating a blog for music scene updates.Obstacles: The challenge lay in the nascent state of technology for such a platform. Many required components had to be built from scratch, and it had to be user-friendly for tech-averse band members.Success: From 2007 to 2013, Jambrain.com evolved into a thriving community hub. Built on a WordPress & PHP backend, it provided bands, venue owners, and administrators a simple platform to list gigs, showcase music, and engage fans.Bands could easily update their profiles, and fans could find shows and listen to music, all in one interaction. Jambrain united a fragmented music community, serving as the go-to gig listing for Northeastern Ohio.
AUTOMATING
1. ROI With Data — Chuck Lorre Productions
Chuck Lorre (creator of Big Bang Theory, Two and a Half Men, etc.) has 700+ “vanity cards” on his website. Updating them took three people, caused errors, and wasn’t mobile-friendly.
Scot built a new system with PHP + JavaScript that made the site easier for fans to browse and far easier for staff to update. He organized all cards, fixed missing info, standardized the visual format, and made sure the site runs smoothly and works on phones.
2. Curation Capabilities Expanded — Boobietrap
Boobietrap books 15 acts every week with almost no time to spare.
Scot created a tool that organizes weekly lineups, tracks performer history, and automatically messages performers. Rearranging a show is now as simple as dragging and dropping. It keeps the personal touch while removing the chaos.
3. Uniting a Community — Jambrain
In 2007, bands were still using MySpace. Scot’s dad wanted a community hub for musicians, venues, and fans in NE Ohio.
Scot built Jambrain.com, a platform where bands could manage music, schedules, and blogs—even with low technical skills. For six years it was the region’s most complete and user-updated music listing site.
MARKETING
1. Engaging Web Video Ad — Carlsberg Beer
Carlsberg wanted a funny “ultimate pancake flip” video in just seven days.
Scot assembled a crew, shot, edited, and delivered a set of fun social media videos that spread widely.
2. Complete Rebrand — Cirque Director Stefan Haves
Stefan Haves is a world-class Cirque du Soleil director but didn’t have clear branding.
Scot built his brand from the ground up—messaging, visual identity, and a new website—helping him communicate his value to the world.
3. Web + Video — Mago: Tech
Entertainers don’t realize how much time they’re wasting booking gigs manually.
Scot reframed Mago’s value to highlight “more free time” instead of tech features, created a video ad, redesigned the website, and refreshed the logo.
4. A Fresh Website — Benedikt Negro
Cirque star Benedikt needed a simple, effective site.
Scot quickly designed one based on experience and intuition. Benedikt loved it and has barely changed it since 2013.
EDUCATING
1. Creative Team Building — Disney
Disney wanted a fun way to build teamwork.
Scot taught juggling workshops that lowered anxiety, encouraged teamwork, and brought employees together in a playful way.
2. One-on-One Coaching — NBC’s Brooklyn 99
Joe Lo Truglio needed to perform “devil sticks” convincingly.
Scot taught him tricks, built a quick routine, and rehearsed around the show’s schedule, even recording a guide video on Joe’s phone.
3. A Production Plan From Scratch — Ripple / Something Scary
Ripple wanted to turn an animated horror series into a live fan event—but didn’t know how.
Scot invented a long-throw shadow theater concept, created audience involvement moments, and designed the budget, timeline, and pitch deck.
4. A Fun Educational Summit — Slapcon
Slapstick performers needed a space to innovate and learn.
Scot created a 2-day convention with workshops, demos, and filming—covered by the LA Times and Japanese TV.
CASTING
1. Bringing the Skills — Late Late Show with James Corden
Corden’s show needed unique talents.
Scot sourced performers with strange, compelling abilities—helping fill many segments over multiple seasons.
2. A Roster to Respect — America’s Got Talent
AGT needed obscure but amazing acts.
Scot connected producers with standout performers, contributing audience favorites to the show.
3. Circus Connection — Baskets on FX
Baskets wanted circus performers with a gritty “gutter-punk” vibe.
Scot matched them with two perfect performers who appeared in Season 2.
4. The Primo Party — VOX Code Conference
CODE, a major tech conference, needed a high-end themed afterparty.
Scot produced a full experience—fire performers, jugglers, music, and even a curated vinyl record store.
CREATING
1. #1 Show in Los Angeles — Boobietrap
Scot built Boobietrap into L.A.’s #1 show over 254 weeks.
Starting from nothing, he created a weekly world-class variety show with hundreds of acts, celebrity guests, and a cult following.
2. Hilarious Celebrations — McDonald’s
McDonald’s needed fun but safe entertainment for corporate events.
Scot delivered hilarious, clean, high-energy shows for crowds up to 1,500—earning repeat bookings.
3. Custom Toy Spotlight — Mattel
Mattel needed a juggling routine to launch a new game.
Scot and Alex Clark built a flawless custom act under tight deadlines, bringing the game’s playful energy to life.
4. An Impossible Production — Lightning in a Bottle
The festival wanted “speed dating that spectators can watch.”
Scot invented FUTUREDATE, adding a time-travel theme, props, DJ moments, and interactive games—creating real connections and huge laughs.
5. Curious Grand Opening — Alamo Drafthouse
For their LA grand opening, Alamo needed a live show that matched their quirky film culture.
Scot produced a carnival-style performance full of comedy, circus, magic, and music that energized the VIP crowd.
6. Biggest, Boldest Bash Ever — Gearbox
Gearbox wanted a huge virtual party for 550 employees across two countries.
Scot built an entire interactive game-show event, complete with graphics, tech teams, prizes, and custom content—uniting staff who’d never met in person.
GROUPING
1. $100k Fundraiser — Francophone Charter School of Oakland
The school needed a fundraiser during lockdown that brought families together.
Scot created a warm, fun online gala that raised $100k and strengthened community spirit.
2. Immersive Team Building — Callisto Protocol
A game studio with 400 people wanted a scavenger hunt that didn’t start in one place and required no enforcement.
Scot engineered a brand-themed, immersive puzzle experience that encouraged mingling, teamwork, and celebration.