Branding Shortcut : Scot Nery’s Sentinel Technique
My goal with marketing and curation is to have people say “Fuck yeah! This is made for me!” So I don’t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get them, they show up, they […]
Give the Lowest Price Possible
From working with a ton of creatives on their pricing, I’ve found it’s important to remember a few things. Artists have good hearts. We want to do things that are generous. We want systems that are sustainable. That means that we need to be able to put love into what we do. When we try […]
Everyone HATES Competition
My favorite ways to be athletic are non-competitive. My favorite video games are couch-coop. I’m a social eater. I love collaboration. I like being physical too. I used to invite tons of people to go with me to batting cages. I know this is wildly hypothetical. Imagine Michael Jordan has a choice… he can choose […]
Commitment size
Not everyone’s ready to book us immediately. They might be ready for a small commitment. Here are some commitments that are possible from an email in order of magnitude for most people….
Q&A : producing a ticketed show
questions: venue size and selling out THANKS!!! So I’m producing a dazzling and beautiful multi-disciplinary short show at The Broadwater in Hollywood (4-19 and 4-20 in the evening exact time tbd) as well as a family friendly matinee 4-21 at 2pm and 2:45 pm (location tbd probably Pan Pacific Park). It is a 99 seat […]
The new scot
I’m hungry for more showbiz impact! Who wants to help me? Ever wondered if I’m still hitting the stage with live shows or if Scot Nery’s Boobietrap is making a comeback? I’ve shifted gears to play a bigger game in entertainment. It’s not just about my spotlight anymore; it’s about lighting up the stage for […]
Sentinel Technique
The gig entertainer ramp
I made a tool for gig entertainers so they could get more of the gigs they want. It’s awesome and has helped folks make more money and do more fulfilling work already. It’s called the Gig Entertainer Ramp Originally, it was called the Gig Entertainer Survival Kit 2024. i wanted to change the name to […]
Ticket Buyers : easy communication
We have a lot to manage with shows and we’ve gotta communicate with a lot of people to make it happen. I found a shortcut to communicating with customers. It’s what lead to selling out every week for a show that nobody wanted in the most difficult place to sell tickets on the worst night […]
More Ticket Revenue
I’ve been having a bunch of candid conversations with people who are trying to sell more tickets or get more attendance at things. I’ve gained a lot of insight on what’s working and what’s not working in this new post-COVID, pre-AI world. The basic thing is that people are more picky about doing only the […]
The Making of the Gig Entertainer Survival Kit: Real Stories, Real Triumphs
In the world of gig entertainment, every performer’s journey is littered with both landmines and goldmines. It’s a path I’ve walked, and I’ve seen many of you tread it too. The Gig Entertainer Survival Kit isn’t just a toolkit; it’s a testament to our collective stories – the gritty, the triumphant, and everything in between. […]
Team Building & Celebrating… Insights from my Rollercoaster Childhood
My dad worked for at a place called The Columbiana Foundry, and every summer, the staff party was at an amusement park called Geauga Lake. This was, in many ways, perfectly achieved the objectives of a staff party. I’ve been a part of half-million dollar staff parties and tiny ones. The mission is the same. The […]