Social Media Will Change Your Wife!
“You’ve got to be on all the social media if you want to run a business in 2021” is some more crazy advice. I keep running into people sweating that they’re not dominating all their possible social thingies. It’s about like There’s a reason I’m not killing it on Youtube, Tiktok, and Instagram. I don’t […]
A Hammer Not a Unicorn
We try to feel special because we think that will give our lives meaning and make us fulfilled in being different. This is a misinterpretation of feelings. We want to be useful. When I see a hammer that’s old and has no scratches or dents, i know that’s an unfulfilled hammer. That hammer doesn’t see […]
Togetherer
One thing online events can offer is bringing people together cheap, fast, brief, casual. I’m not a high school reunion fan, but they don’t happen very often because they require so much time and money from the participants. With online, we could do 45 minute bi-annual reunions. Family reunions can be weekly. International corporate team […]
Acting a Little Bigger
Don’t just dress for the job you want. Do the job you want. We, as entertainment creators, can sometimes hope for bigger outcomes… bigger fanbases more audience more gatekeepers more fame more money Are we prepared to receive them? Are we aligned with the work and the lifestyle that’s going to work for those things? […]
Let’s Sell Terrible Entertainment
Sales feels crappy. We don’t need to do it. We don’t have to push something on someone. We don’t have to convince anyone of anything. Our role in society is to offer something of value to others. We make the thing, we tell people the truth about it. The truth is that it’s valuable. That […]
Selling an album isn’t worth it
Some things in entertainment aren’t worth a lot. Selling a book, or an album or a single download of a video game are some of these things. It is possible to make money by selling lots of albums, but when it comes to acquiring a single customer (which is how all customers are acquired) it’s […]
Good Enough Probably Is(n’t)
Perfectionism vs. Fuckitism : the eternal battle of the black and white thinker. To be creative we’ve gotta create. To feel fulfilled, we’ve gotta create things we feel are worthy. I call my self a former perfectionist. Perfectionism is a paralyzer. Just churning out crappy work can be equally halting once we lose the fuel […]
Stop Trying To Impress Me
Tina and Martha are friends on Facebook. Tina is friends with four cartoon producers. Martha does 100 cartoon voices and wants to get more gigs as a voice actor in cartoons. Failure 1 … The reel Martha makes a voice reel showing off a bunch of voices to try to impress the powers that be. […]
Entertainment NOT Pivoting is Weird
With our global economy changes, people are using the word ‘pivot’ more and acting like it’s an abrupt, new activity. It’s not new. Being FORCED into a pivot is not new. Companies are forced into changing direction all the time. Coca Cola used to be a cocaine drink. Now it’s a bunch of drinks that […]
It’s Working
While I’m coaching people, we get to work to find their blind spots. We as entertainment badasses usually think our blindspots are the things that aren’t working, but there’s a large chunk of things that are working that we don’t notice. In fact, everything that we’re doing right now is working. It’s all working together […]
Entertainment Macrobrand + Microbrand
We want our brands (or the message that we’re consistently putting out into the world) to be as specific to our audience as possible. It’s great if we need 50 fans to support our project and we have a message that speaks directly to only those 50 people. As our minimum fanbase gets bigger, the […]
Losing image detail in phones & webcams … fixing wash-out or silhouetting
A common problem for people using automatic cameras (like webcams) is that the details of the subject are lost. The subject appears too dark or too bright. There are a few easy solutions that don’t involve buying a fully manual camera. This applies to faces as well as objects. The solution: average brightness in a […]