Membership Orgs: Higher Dues
People often think that the way to get members for an club or other organization is to lower the price of dues as low as possible. I can’t think of when this would ever be true. Joining a club is a commitment. When we join a group, we are deciding that this will be part […]
Baking Soda Magic
Arm & Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what’s good about us, and check in to tell them extra value […]
Membership Orgs : Gotta Join *SOMETHING*
Been talking to a bunch of non-profits about their low membership numbers. They blame a lot of things. The #1 thing I blame for people not joining something is that there’s nothing to join. If an org’s description is “A group of people who do things together,” we have just described planet earth. For this […]
The reason tactics don’t work
We jump right into soldier mode and try to find tools that will do our tasks. We want to get a big following on youtube or hire a virtual assistant or signup for some new software. We are trying to get boots on the ground before we have a battle plan. Before we have a […]
The scary new thing
I find the two major successful ways that people prep for something new are: If I’m nervous about the logistics of opening a book store… I get a generous cause thinking of the magical experience that might inspire illiterate kids in my community to learn. I reduce the newness by asking friends to donate books […]
Don’t be a FAQup
FAQs became a popular internet thing from the start. Frequently Asked Questions were a way to prioritize web surfers’ most important information and organize it when it didn’t fit into other categories. It was great for some stuff, but it was clunky. Now, it’s even more than clunky. We are used to getting the information […]
The Real Resistance is to THE EASE
We are fighting so hard to fix the things in our lives that suck. We want to fight the resistance. We want to muscle it and change it now. How do we make this fight happen? With fighting. Lots of struggle. Clash up against the problem and destroy it! When we’re facing major change of […]
Identify a customer before making promo
question I got: someone suggested I make a strong show reel, which got me exited thinking about it. However, listening to you about understanding the audience, who is my target audience? Should that be addressed first before I start creating a new show reel? Love to hear your thoughts. answer:yes! 100% you don’t need all […]
Gig Proposal Concept
Think about their “pain points” what’s going to cost them time, money, and headaches. Give them three options (three isn’t a rule). Give them the best advice we can think of. One option might be free / cheap and partially effective, one option might be easy and effective, and one might be custom and achieve […]
Value Engineering
I was dating someone and i was doing all kinds of stuff for her that i thought was sweet, but didn’t really seem to affect her. One day, for some reason, I told her how hard it was to get her flowers because i went to 4 different stores to get the right ones ( […]
Shooting A Stage Show
The question often comes up “I want to shoot footage of my show. What camera do I get?” The short answer is “get a pro to shoot it for you.” Someone who’s good with a camera will get a few great, useful minutes from the show. Someone who’s an expert at shooting live performers will […]
Start With The Smallest Group
When I was a virgin christian, people would try to hook me up all the time with other virgin christians. It was specific – especially in the atheist circles where I hung out. My buddies that were trying to get laid were bummed about it because I wasn’t going to do the good stuff with […]