More Experiments

We don’t know. Even the ones of us that seem most confident don’t know. We don’t know exactly what our brand is, we don’t know what people value in us, we don’t know what to do next.

We can get better at understanding our wheelhouse and who we are to others, but all work is experiments. The great thing about experiments is they never fail. Experiments give us information. The better formed the experiment with the bigger control group gives us more info. That’s it. We’re experimenting.

Here’s how we stay in the flow so we can get more information…