Think of things we are fans of. We tell people about them, we look forward to the next thing they create, and most importantly we buy from them.
For someone or thing to deserve our fandom, it needs to be awesome, yes… but it also needs…
We are not a fan of everything that we follow on Twitter, so why do we hope for everyone who follows us to be a fan? The percentage for me is probably less than .5%. Also, the number of followers we have is not directly proportional to how many fans we have.
We can get more sponsors / advertising partners by having a big following, but we don’t really escape the fandom game. We need those sponsors to be fans of our following. If we have no purchasing power or demographic to offer the sponsors, they’ll be sheepish about our flock.