Entertainment : Higher than the Lowest Price
Folks tell me, “Everyone wants the lowest price.” I tell them, “How much is a haircut?” Selling things for a price below value is how selling things works. I want to get a deal. I want others to get a deal. If you don’t, you’re a thief. Getting a deal at a world renowned haircut […]
How Our Brands Save Us
Having a strong brand saves us time, money, and headaches. A common thinking among independent entertainment people is that a brand is a device for commercializing or deceiving fans / consumers. A brand is for communication No matter how important our work is, it’s not as important to others as it is to us. We […]
The limits
About twenty years ago, I was a clown in a show run by a large corporation. I was fun, I was wild. I would get big responses from the crowds. I interacted so much and came up with fun games to play that got people laughing …at least this is how I remember it . […]
Entertainment Sales Don’t Need to Feel Icky
Creators who can easily get in the zone of generosity, generation, and joy when creating say to me on the regular “I don’t like to sell my work, because it feels gross.” We think we need to switch roles for these vastly different tasks. When I coach them thru the process, this changes. It’s not […]
Magic Magic out of Tragic
Michael Gutenplan turned a stageless year into hundreds of performance opportunities.
YES. Questions Suck!
Marketing our entertainment is not about wandering or pulling. It’s about serving. We have the chance to serve with every single thing that we do. Here are two headlines. One serves. One sucks. What’s the Circus Delirious difference? Circus Delirious is the most outlandish fire show in England! Don’t Waste Time Tell me what’s up! […]
Facebook Ads are Wasting Entertainment Budgets!
My adblocker on Facebook is not working anymore, so I’m seeing a disturbing trend in bad FB ads from entertainment companies. They’re bad because. I am not a good target of most of them The content is not compelling The content sometimes doesn’t even make sense There is no target audience There is no value […]
Getting Gigs At Home
Bonnie Gordon keeps on creating from her passions. She keeps on making stuff and making it public. Because of this pursuit, the phone keeps ringing with more work. Being slowed down gives us new opportunities. Watch how Bonnie appreciates this gift.
Finding a New Key in a Lockdown
World Record balloon artist Dave Brenn found a pandemic response that let him connect more, create more, and appreciate more. He’s rocking this moment.
Steffi Kay is growing her following exponentially by SERVING people now
A stage performer with TV appearances who now has a bigger fanbase off stage. A lesson in giving people what they want and giving generously.
Guest-Hosted Chris Ruggiero’s Between Dreams Podcast Episode #100
Chris Ruggiero is a dedicated entertainment thought leader. He has a popular podcast called “Between Dreams” which goes beyond entertainment to open people up to the possibilities of following passionate lifestyles. In depth interviews with people who followed their dreams. For episode #100, he invited me to host the podcast and interview him instead. I […]
Pivot & THRIVE . Success from 2020 with Robert Strong
Robert Strong has found a new way to reconfigure his value into something that clients want. By developing long relationships with his network and continuing to connect, he’s been able to find new offerings that make him money now and keep him busy with creativity.