Archives

Getting Kudos – how to ask a person

You could use this format to ask for a testimonial… “ Thank you! You’re the best! If we could get the right quote I could use it could be a total game-changer for me! I remember you saying something about how much you liked my shoes…  Would it be possible for you to sign off […]

MCing : the relationship with the audience is near paramount

Hosts / emcees are often obstaclized by trying to do the wrong stuff. The problem is that they… If the goal is to make the host look good, the best outcome will be the host will look not terrible. If the goal is to make the experience great for the audience, the host may be […]

Hoping VS Wishing

Hope is crucial if we want to make a change. If there’s hope that things can be better, there’s motivation to make the sacrifices necessary. Hope makes us want to invest. Wishing is the opposite of hope. Wishes are a list of things that are impossible or things that only come from magic. Hopes are […]

#YOLO : No side quests

We can only do one thing at a time. The game is finding that important thing. I have a bunch of people tell me the weird creative things they’re working on in the background. I ask them why. They say that it’s just a little thing that they’re doing because it’s creative and fun or […]

Do now : stage focus

There’s a book : The Self-made Billionaire Effect. It talks about one of the superpowers of successful people is their ability to be motivated by the big picture; yet do the dumb, small work that’s in front of them. This is a constant balancing act for all humans. In the book, they call this stage […]

Take Inventory : monetize capital

When I start working with someone. I take inventory. I want to know what they have. I want us to be on the same page about what we have to monetize. If I were to work to sell pencils for a company, I’d want to know how many pencils they have in stock, ready to […]

Mutual Exploitation

In examining the lives and work of so many creatives, it’s obvious that human beings of all drives and ambitions and personality types feel most fulfilled when they’re being used. I mean being used fully. The more an activity exploits all aspects of a person, the more they feel valued. It works the same from […]

Step Forward

It’s the call to action. We wrap up our proposals with a request for action. We have nothing left to say except “do this!” The recipient already knows why and they have a picture of what will happen if they mobilize. Now, we put the button in front of them and tell them to depress […]

Results in a proposal

In the LOOTERS format, we have already talked about the objectives and how we’re going to make it happen. The idea of getting back to the results is that the cost has been stated. We want everyone involved to focus on the results and not on the math. The math is not the important thing. […]

Ticket Calendars are destroying the nation!

Most performers want a website that gets them bookings. The idea of a fan site is great for people / companies that pay their bills with ticket sales. I mean, that’s the actual source of income. I’ll talk more about fan sites later. When we’re trying to get booked for things, a public appearance calendar […]

Effort / Cost / Jellybeans

Ah! It’s scary to say the price of something to a customer. It’s tough to confront the hidden costs and face the fact that we gotta give up jellybeans (time, energy, money, reputation, etc.) to get what we want. In the effort part of the LOOTERS proposal, we are facing it all and laying it […]