{"id":673,"date":"2020-03-17T10:49:34","date_gmt":"2020-03-17T17:49:34","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=673"},"modified":"2020-03-17T10:49:46","modified_gmt":"2020-03-17T17:49:46","slug":"email-newsletters-can-be-easier","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/email-newsletters-can-be-easier\/","title":{"rendered":"Email Newsletters Can Be Easier!"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ePuMVmtX8yk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>When we get stuck writing a newsletter, developing an online audience, or trying to send out a message, it&#8217;s often because we&#8217;re trying to think about how to help ourselves \/ our biz.  Once we switch the focus to our audience and serving them, things get easier and way more effective.<\/p>\n\n\n\n<p>Please comment with any questions or thoughts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we get stuck writing a newsletter, developing an online audience, or trying to send out a message, it&#8217;s often because we&#8217;re trying to think about how to help ourselves \/ our biz. Once we switch the focus to our audience and serving them, things get easier and way more effective. Please comment with any [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19,7,40],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-public","category-stage-geek"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/03\/0.jpg?fit=480%2C360&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-aR","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":876,"url":"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/","url_meta":{"origin":673,"position":0},"title":"Branding : simple + difficult","author":"scot","date":"June 4, 2020","format":false,"excerpt":"The bold and the boring The brand of an entertainment company or an individual is the way the public identifies that company. What is the core personality of the company? If your brand is strong, most people will agree on the same brand description. If your brand is weak, each\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3072,"url":"https:\/\/www.scot.fun\/damentals\/the-culture-of-the-city-on-tickets-on-crack\/","url_meta":{"origin":673,"position":1},"title":"The Culture Of The City On Tickets On Crack","author":"scot","date":"October 21, 2021","format":false,"excerpt":"I did street performances across America. April 1, 2000 I started in New Orleans, then Boston, San Francisco. Later, L.A., Baltimore, New York, and more. Every city, I performed in tourist areas and every city had different audience types. These were basically the same people ( a mix of US\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-erik-mclean-9899868.jpg?fit=1200%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-erik-mclean-9899868.jpg?fit=1200%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-erik-mclean-9899868.jpg?fit=1200%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-erik-mclean-9899868.jpg?fit=1200%2C768&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-erik-mclean-9899868.jpg?fit=1200%2C768&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1182,"url":"https:\/\/www.scot.fun\/damentals\/entertainer-start-restart-worksheet\/","url_meta":{"origin":673,"position":2},"title":"Entertainer Start \/ Restart Worksheet","author":"scot","date":"July 11, 2020","format":false,"excerpt":"Got an email from someone fresh outta college who is about to do some great stuff as a writer. Here's a basic path toward picking next steps. I walk entertainment companies through this even when their career is established. It's really powerful to reevaluate the purpose of what we're doing\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/space-shuttle-launch-during-nighttime-796206.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/space-shuttle-launch-during-nighttime-796206.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/space-shuttle-launch-during-nighttime-796206.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/space-shuttle-launch-during-nighttime-796206.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/space-shuttle-launch-during-nighttime-796206.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1649,"url":"https:\/\/www.scot.fun\/damentals\/the-loss-of-local-entertainment\/","url_meta":{"origin":673,"position":3},"title":"The Loss of Local Entertainment","author":"scot","date":"September 12, 2020","format":false,"excerpt":"In the past, the only tribe you could market to was \"local.\" That still works great for brick and mortar businesses, but as more is revealed about the lockdown (at least in the US) it seems we are not going to go local with entertainment any time soon. Having a\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-163236.jpg?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-163236.jpg?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-163236.jpg?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-163236.jpg?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/pexels-pixabay-163236.jpg?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1231,"url":"https:\/\/www.scot.fun\/damentals\/stop-it-with-the-small-audiences\/","url_meta":{"origin":673,"position":4},"title":"Stop it with the Small Audiences!","author":"scot","date":"July 17, 2020","format":false,"excerpt":"\/\/\/ BREAKING NEWS \/\/\/ Small audiences suck! I'm learning more and more about how wrong I was about audience size. Selling tickets, getting TV viewers, snagging big podcast downloads... These are not best built organically. These are not the reason to do what we do. These are the METHODS to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/mother-and-daughter-in-kitchen-3893535.jpg?fit=1200%2C851&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4332,"url":"https:\/\/www.scot.fun\/damentals\/mcing-the-relationship-with-the-audience-is-near-paramount\/","url_meta":{"origin":673,"position":5},"title":"MCing : the relationship with the audience is near paramount","author":"scot","date":"September 16, 2024","format":false,"excerpt":"Hosts \/ emcees are often obstaclized by trying to do the wrong stuff. The problem is that they... are striving to make things go smoothly. try to appear \"professional\" mimic what they think they've seen other hosts do. 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