{"id":667,"date":"2020-02-15T09:24:21","date_gmt":"2020-02-15T17:24:21","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=667"},"modified":"2020-02-15T09:30:50","modified_gmt":"2020-02-15T17:30:50","slug":"creating-an-act-that-works","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/creating-an-act-that-works\/","title":{"rendered":"Creating an Act That Works"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Dx4iYxI4JY0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your audience comes to you for guidance. You gotta tell them how to be entertained your way! Step up. Lead them. Tell them what you want and how to play the game. They don&#8217;t want to be in the driver&#8217;s seat. Master entertainment by being the shepherd they seek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m doing <a href=\"https:\/\/scotnery.com\/classes\" target=\"_blank\" rel=\"noopener\">online classes<\/a> right now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your audience comes to you for guidance. You gotta tell them how to be entertained your way! Step up. Lead them. Tell them what you want and how to play the game. They don&#8217;t want to be in the driver&#8217;s seat. Master entertainment by being the shepherd they seek. I&#8217;m doing online classes right now.<\/p>\n","protected":false},"author":15,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[40],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stage-geek"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc33gc-aL","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1397,"url":"https:\/\/www.scot.fun\/damentals\/the-network-effect-vs-incentives\/","url_meta":{"origin":667,"position":0},"title":"The Network Effect vs Incentives","author":"scot","date":"August 12, 2020","format":false,"excerpt":"The network effect enhances the core value of a service to the customer by getting their peers to join. It means the thing you're creating has a built-in crucial component that depends on a growing or large network to make it awesome. If I tell my friend to watch this\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cat.jpg?fit=1200%2C711&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cat.jpg?fit=1200%2C711&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cat.jpg?fit=1200%2C711&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cat.jpg?fit=1200%2C711&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/cat.jpg?fit=1200%2C711&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2243,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-higher-than-the-lowest-price\/","url_meta":{"origin":667,"position":1},"title":"Entertainment : Higher than the Lowest Price","author":"scot","date":"January 20, 2021","format":false,"excerpt":"Folks tell me, \"Everyone wants the lowest price.\" I tell them, \"How much is a haircut?\" Selling things for a price below value is how selling things works. I want to get a deal. I want others to get a deal. If you don't, you're a thief. Getting a deal\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/bub.jpg?fit=1200%2C728&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3357,"url":"https:\/\/www.scot.fun\/damentals\/theres-just-one-person\/","url_meta":{"origin":667,"position":2},"title":"There&#8217;s Just One Person","author":"scot","date":"July 1, 2022","format":false,"excerpt":"When we're doing marketing of any kind, we're speaking to one person at a time. 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