{"id":4753,"date":"2026-01-13T11:00:00","date_gmt":"2026-01-13T19:00:00","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4753"},"modified":"2026-01-12T12:58:52","modified_gmt":"2026-01-12T20:58:52","slug":"the-500-rule-the-real-cost-of-a-diy-website-or-my-uncle-can-do-it","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-500-rule-the-real-cost-of-a-diy-website-or-my-uncle-can-do-it\/","title":{"rendered":"The $500 Rule: The Real Cost of a DIY Website (or \u201cMy Uncle Can Do It\u201d)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" data-attachment-id=\"4754\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/the-500-rule-the-real-cost-of-a-diy-website-or-my-uncle-can-do-it\/img_2370\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?fit=2000%2C1202&amp;ssl=1\" data-orig-size=\"2000,1202\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 16 Pro&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6.8&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0083333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_2370\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?fit=1024%2C615&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?resize=1024%2C615&#038;ssl=1\" alt=\"\" class=\"wp-image-4754\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?resize=1024%2C615&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?resize=768%2C462&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?resize=1536%2C923&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Building a website is the easiest it\u2019s ever been.<\/p>\n\n\n\n<p>Templates look great. Tools are smooth. AI can help with writing. We can get something online fast.<\/p>\n\n\n\n<p>That\u2019s a win.<\/p>\n\n\n\n<p>And it also creates confusion: because the tools are cheap, we assume the website is cheap.<\/p>\n\n\n\n<p>Here\u2019s the truth:<\/p>\n\n\n\n<p><strong>All websites still cost $5k.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The $500 Rule<\/h2>\n\n\n\n<p><strong>A website is worth building when we want $500+ per customer.<\/strong><\/p>\n\n\n\n<p>That includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>raising our rates<\/li>\n\n\n\n<li>getting better gigs<\/li>\n\n\n\n<li>building a premium offer<\/li>\n\n\n\n<li>moving into corporate \/ agency \/ luxury buyers<\/li>\n\n\n\n<li>fixing something unstable about our income<\/li>\n<\/ul>\n\n\n\n<p>At $500+ per customer, a website becomes a business asset. It makes sense to invest.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">DIY Website Costs (Wix \/ Squarespace)<\/h2>\n\n\n\n<p>DIY means we\u2019re responsible for the full project.<\/p>\n\n\n\n<p>That cost shows up as a stack of small, real costs that add up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Build time<\/h3>\n\n\n\n<p>Even a clean one-page site takes time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>layout<\/li>\n\n\n\n<li>writing<\/li>\n\n\n\n<li>photos<\/li>\n\n\n\n<li>resizing<\/li>\n\n\n\n<li>publishing<\/li>\n<\/ul>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<p><strong>24 hours<\/strong> total.<\/p>\n\n\n\n<p>At $100\/hr:<\/p>\n\n\n\n<p>24 \u00d7 $100 = <strong>$2,400<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2) Shower worry<\/h3>\n\n\n\n<p>Freelancers don\u2019t stop thinking about their open loops.<\/p>\n\n\n\n<p>Hands-on websites become an open loop.<\/p>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 minutes\/day<\/li>\n\n\n\n<li>for 60 days<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s <strong>10 hours<\/strong> of mental bandwidth.<\/p>\n\n\n\n<p>10 \u00d7 $100\/hr = <strong>$1,000<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3) Lost gigs<\/h3>\n\n\n\n<p>Non-pro execution reduces bookings<\/p>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1.5 lost gig\/year<\/li>\n\n\n\n<li>for 3 years<\/li>\n\n\n\n<li>at $500\/gig<\/li>\n<\/ul>\n\n\n\n<p>= <strong>$2,250<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DIY total<\/h3>\n\n\n\n<p>$2,400 + $1,000 + $2,250 = <strong>$5,650<\/strong><\/p>\n\n\n\n<p>That\u2019s why I say it clean:<\/p>\n\n\n\n<p><strong>DIY websites cost $5k.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cMy Uncle Can Do It\u201d Costs<\/h2>\n\n\n\n<p>The uncle site has a different set of costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Coordination time<\/h3>\n\n\n\n<p>Even if it\u2019s \u201cfree,\u201d it still takes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>texting<\/li>\n\n\n\n<li>emailing<\/li>\n\n\n\n<li>waiting<\/li>\n\n\n\n<li>reviewing<\/li>\n\n\n\n<li>clarifying<\/li>\n\n\n\n<li>chasing<\/li>\n<\/ul>\n\n\n\n<p>Your uncle still needs to be completely educated about what you do and what your customers care about.<\/p>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<p>8 hours \u00d7 $100\/hr = <strong>$800<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Polite time + energy<\/h3>\n\n\n\n<p>This is a real cost.<\/p>\n\n\n\n<p>When a family member or friend builds the site, we spend extra time being supportive and low-pressure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNo rush!\u201d<\/li>\n\n\n\n<li>\u201cWhenever you get around to it!\u201d<\/li>\n\n\n\n<li>\u201cYou\u2019re the best!\u201d<\/li>\n\n\n\n<li>\u201cSorry to bug you again!\u201d<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s emotional labor plus follow-up labor.<\/p>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<p>4 hours \u00d7 $100\/hr = <strong>$400<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Paying back the favor<\/h3>\n\n\n\n<p>Free work isn\u2019t free.<\/p>\n\n\n\n<p>It creates a favor account.<\/p>\n\n\n\n<p>That payback can look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>buying meals<\/li>\n\n\n\n<li>giving free tickets<\/li>\n\n\n\n<li>doing a favor later<\/li>\n\n\n\n<li>an ongoing \u201cowe you\u201d feeling<\/li>\n<\/ul>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<p><strong>$300\u2013$800<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Delay<\/h3>\n\n\n\n<p>Free help moves slower.<\/p>\n\n\n\n<p>The delay costs momentum.<\/p>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 month delay<\/li>\n\n\n\n<li>equals 1 lost booking opportunity<\/li>\n<\/ul>\n\n\n\n<p>= <strong>$500<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) Fix-it-later costs<\/h3>\n\n\n\n<p>Most uncle sites eventually become:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>patchwork<\/li>\n\n\n\n<li>small hires later<\/li>\n\n\n\n<li>platform switches later<\/li>\n<\/ul>\n\n\n\n<p>Conservative estimate:<\/p>\n\n\n\n<p>= <strong>$1,500<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6) Lost gigs<\/h3>\n\n\n\n<p><strong>$2,250<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uncle total (conservative)<\/h3>\n\n\n\n<p>$800 + $400 + $500 + $1,500 + $2,250 = <strong>$5,450<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>paying back the favor (<strong>$300\u2013$800<\/strong>)<br>$5,750<\/li>\n<\/ul>\n\n\n\n<p>So yes:<\/p>\n\n\n\n<p><strong>The uncle website still costs $5k.<\/strong><\/p>\n\n\n\n<p>When we DIY plumbing, we pay with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>extra trips<\/li>\n\n\n\n<li>extra <a href=\"https:\/\/www.scot.fun\/damentals\/stop-making-sense\/\">stress<\/a> (angry spouse?)<\/li>\n\n\n\n<li>extra time<\/li>\n\n\n\n<li>extra cleanup (mold removal)<\/li>\n<\/ul>\n\n\n\n<p>When we hire a pro plumber, the floor still gets wet. It just gets less wet.<\/p>\n\n\n\n<p>Websites work the same way.<\/p>\n\n\n\n<p>The cost is real either way.<\/p>\n\n\n\n<p>The mix changes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Hiring Scot Nery\u2019s UPDOG (Quick)<\/h2>\n\n\n\n<p>UPDOG exists to take <strong>more than 80% of this off you.<\/strong><\/p>\n\n\n\n<p>We build the site fast, we do the heavy lifting, we carry the complexity, and we deliver something professional that helps premium clients say yes.<\/p>\n\n\n\n<p>You keep your energy for what matters:<br>getting booked and making joy.<\/p>\n\n\n\n<p>www.upupupdog.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a website is the easiest it\u2019s ever been. Templates look great. Tools are smooth. AI can help with writing. We can get something online fast. That\u2019s a win. And it also creates confusion: because the tools are cheap, we assume the website is cheap. Here\u2019s the truth: All websites still cost $5k. The $500 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2370.jpg?fit=2000%2C1202&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-1eF","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3573,"url":"https:\/\/www.scot.fun\/damentals\/gig-proposal-concept\/","url_meta":{"origin":4753,"position":0},"title":"Gig Proposal Concept","author":"scot","date":"February 28, 2023","format":false,"excerpt":"Think about their \u201cpain points\u201d what\u2019s going to cost them time, money, and headaches. Give them three options (three isn't a rule). Give them the best advice we can think of. One option might be free \/ cheap and partially effective, one option might be easy and effective, and one\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2878,"url":"https:\/\/www.scot.fun\/damentals\/good-graphic-design-doesnt-have-to-look-nice\/","url_meta":{"origin":4753,"position":1},"title":"Good Graphic Design Doesn&#8217;t Have to Look Nice","author":"scot","date":"September 8, 2021","format":false,"excerpt":"Graphic design is not just a way of presenting communication. It's a way of communicating in itself. The tricky thing; when people are looking for a graphic designer, they're often looking for someone who can make things look good. Great graphic design is about function. The left coupon is actually\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-any-lane-5945754.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2076,"url":"https:\/\/www.scot.fun\/damentals\/how-to-undervalue-entertainment\/","url_meta":{"origin":4753,"position":2},"title":"How To Undervalue Entertainment!","author":"scot","date":"December 2, 2020","format":false,"excerpt":"I am an advocate of value-based pricing. If the entertainment we provide is so simplified, generic, automated, and scaleable all customers get the same price, then that's a wonderful load off. Unfortunately, that's nearly never the case. I know it's hard to look at one's self and see all that\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/12\/leaves.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1657,"url":"https:\/\/www.scot.fun\/damentals\/the-amazon-river-of-trust\/","url_meta":{"origin":4753,"position":3},"title":"The Amazon River of Trust","author":"scot","date":"September 13, 2020","format":false,"excerpt":"Amazon wanted to be the most trusted source of reviews. They wanted customers to come to them first to understand what people are really saying about products. It wasn't easy and it wasn't what their competitors were doing. Other e-commerce vendors only wanted to share favorable reviews because people buy\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/falls.jpg?fit=1200%2C692&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/falls.jpg?fit=1200%2C692&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/falls.jpg?fit=1200%2C692&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/falls.jpg?fit=1200%2C692&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/falls.jpg?fit=1200%2C692&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3494,"url":"https:\/\/www.scot.fun\/damentals\/free-isnt-cheap-enough\/","url_meta":{"origin":4753,"position":4},"title":"Free isn&#8217;t cheap enough","author":"scot","date":"November 18, 2022","format":false,"excerpt":"Doing Scot Nery's Boobietrap, we wanted to fill every seat. So, when we weren't sold out, we gave away lots of tickets for free. Our seats still weren't filled. If enough people knew about us and knew they could get free tickets, why would we not have a packed house?\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":699,"url":"https:\/\/www.scot.fun\/damentals\/entertainers-7-most-important-tools\/","url_meta":{"origin":4753,"position":5},"title":"Entertainers&#8217; 7 Most Important Tools","author":"scot","date":"May 24, 2020","format":false,"excerpt":"Everyone needs a website, right? And an instagram following? And a popular youtube channel? A big email list, phone list, twitch posse, staff, photoshop skills, a covered wagon, whiteboard, a bandsaw, an app that mows your lawn! Then, you'll be good! 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