{"id":4587,"date":"2025-04-11T16:16:46","date_gmt":"2025-04-11T23:16:46","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4587"},"modified":"2025-04-11T16:18:01","modified_gmt":"2025-04-11T23:18:01","slug":"dont-look-like-a-failure","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/dont-look-like-a-failure\/","title":{"rendered":"Don&#8217;t look like a failure!"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/p8fHmGc_4ZU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>We entertainers often look like we&#8217;re out of business online. Old show posters and schedules haunt our social media pages, making it seem like we quit months ago.<\/p>\n\n\n\n<p>Social media is the perfect place for flyers and show announcements\u2014easy to update, quick to change. Websites, not so much. They confuse and distract bookers looking for clear info, so we keep our gig details on Instagram or Facebook.<\/p>\n\n\n\n<p>If we stop posting fresh content, those old flyers make our careers look stale and inactive. Visitors won&#8217;t assume we&#8217;re busy elsewhere; they&#8217;ll think we have no gigs at all.<\/p>\n\n\n\n<p>Here&#8217;s the simple fix:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prune regularly.<\/strong> After each event passes, delete outdated show posts.<\/li>\n\n\n\n<li><strong>Stay current.<\/strong> Keep only recent highlights or evergreen content on the feed.<\/li>\n\n\n\n<li><strong>Schedule cleanups.<\/strong> Once a month, remove outdated flyers or event posts.<\/li>\n\n\n\n<li><strong>Fill gaps smartly.<\/strong> If new shows are rare, post backstage snaps or short updates to show we&#8217;re active.<\/li>\n<\/ul>\n\n\n\n<p>Regular pruning prevents our social media from looking dead, keeps bookings flowing, and clearly communicates we&#8217;re alive and thriving.<\/p>\n\n\n\n<p>Easy fix. Let&#8217;s do it. Totally legal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We entertainers often look like we&#8217;re out of business online. Old show posters and schedules haunt our social media pages, making it seem like we quit months ago. Social media is the perfect place for flyers and show announcements\u2014easy to update, quick to change. Websites, not so much. They confuse and distract bookers looking for [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4587","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-1bZ","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4747,"url":"https:\/\/www.scot.fun\/damentals\/a-one-page-site-ticket-link-beats-a-real-website\/","url_meta":{"origin":4587,"position":0},"title":"A One-Page Site + Ticket Link Beats a \u201cReal Website\u201d","author":"scot","date":"January 12, 2026","format":false,"excerpt":"When we\u2019re launching a show, it\u2019s easy to assume the website is the big move. A website feels official. It feels like progress. It feels like the thing that makes the project \u201creal.\u201d And yes \u2014 a great website is cool. This post is about a faster path: the path\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2369.jpg?fit=1200%2C663&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2369.jpg?fit=1200%2C663&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2369.jpg?fit=1200%2C663&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2369.jpg?fit=1200%2C663&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2026\/01\/IMG_2369.jpg?fit=1200%2C663&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3908,"url":"https:\/\/www.scot.fun\/damentals\/the-new-scot\/","url_meta":{"origin":4587,"position":1},"title":"The new scot","author":"scot","date":"February 13, 2024","format":false,"excerpt":"I'm hungry for more showbiz impact! Who wants to help me? Ever wondered if I'm still hitting the stage with live shows or if Scot Nery's Boobietrap is making a comeback? I've shifted gears to play a bigger game in entertainment. It's not just about my spotlight anymore; it's about\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1067,"url":"https:\/\/www.scot.fun\/damentals\/how-to-get-all-the-fans\/","url_meta":{"origin":4587,"position":2},"title":"How to Get All The Fans","author":"scot","date":"June 26, 2020","format":false,"excerpt":"This is gonna get boring before it gets exciting. There are some hard truths in this post that might sound too basic to be true. \"Getting fans is supposed to be like Hungry Hungry Hippos, right? You just grab a bunch!\" Nope. Start from the outside Many showbizzers look at\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-wearing-blue-hurley-shirt-2774292.jpg?fit=1200%2C644&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4288,"url":"https:\/\/www.scot.fun\/damentals\/ticket-calendars-are-destroying-the-nation\/","url_meta":{"origin":4587,"position":3},"title":"Ticket Calendars are destroying the nation!","author":"scot","date":"September 7, 2024","format":false,"excerpt":"Most performers want a website that gets them bookings. The idea of a fan site is great for people \/ companies that pay their bills with ticket sales. I mean, that's the actual source of income. I'll talk more about fan sites later. When we're trying to get booked for\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-calendar.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3421,"url":"https:\/\/www.scot.fun\/damentals\/carlsberg-beer-pancake-web-ads\/","url_meta":{"origin":4587,"position":4},"title":"Carlsberg Beer Pancake Web Ads","author":"scot","date":"August 31, 2022","format":false,"excerpt":"Carlsberg came to me for a video of extreme pancake flipping for their socials. The intent was to show that Carlsberg delivers more. If Carlsberg did pancakes, what would that look like? I took that branding message and I went extreme with it. Produced 4 great videos made to stand\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4609,"url":"https:\/\/www.scot.fun\/damentals\/website-less-is-more\/","url_meta":{"origin":4587,"position":5},"title":"Website: less is more","author":"scot","date":"May 27, 2025","format":false,"excerpt":"There's a thing in sales called \"talking past the sale\" the person already wants to buy, then the sales person keeps talking and ends up talking the customer out of a good decision. That's just one reason to keep websites simple. 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