{"id":4211,"date":"2024-09-03T14:34:24","date_gmt":"2024-09-03T21:34:24","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4211"},"modified":"2024-09-03T14:34:25","modified_gmt":"2024-09-03T21:34:25","slug":"let-them-find-the-exit","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/let-them-find-the-exit\/","title":{"rendered":"Let them find the exit"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"4212\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/let-them-find-the-exit\/blog-50\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?fit=2000%2C1125&amp;ssl=1\" data-orig-size=\"2000,1125\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.016129032258065&quot;,&quot;title&quot;:&quot;blog&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"blog\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-4212\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You walk in to a pizza place. The girl behind the counter says&#8230; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;before we get started, there&#8217;s the exit. Feel free to leave at any time if you don&#8217;t want pizza from here. Do you want to leave? You decided to have pizza a little while ago. if it&#8217;s not still the best choice for you, there&#8217;s a nice salad place next door.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;If you&#8217;d really like our pizza, here&#8217;s the address you gotta go to.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I know our doors are open and there are people here cooking pizza, but you cannot eat a pizza. I&#8217;m so glad you&#8217;re here because we want to tell you about the pizzas we&#8217;ll have in the future.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">this is about newsletters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is what I see entertainers doing with their email newsletters and other promo stuff. They say &#8220;It&#8217;s been a long time since i sent out an email. Feel free to unsubscribe if you don&#8217;t want to recieve emails.&#8221; or &#8220;if you want to be on my email list, subscribe here&#8221; or &#8220;my newsletters are going to be about&#8230;&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recipients aren&#8217;t gonna want to take extra action for an unsure future email<\/li>\n\n\n\n<li>recipients don&#8217;t need to be pushed away<\/li>\n\n\n\n<li>recipients like getting good things<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If we have something to offer with our email blasts, we gotta just give it to them. Give them incredible value and then leave them alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deliver with confidence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Confidence is a real gift. The pizza person who says &#8220;Come in, I&#8217;ll try to hook you up with some great food!&#8221; is a wonderful thing. Confidence is contagious and we like to feel confident. Welcome people in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We know where the exit is. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make your unsubscribe button really clear and easy at the end of the email so people can find it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promoting the unsubscribe or making it hard to stay subscribed is like promoting the bathroom in the middle of the performance<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take action: send out the best email blast of your life! <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Something that makes people want to talk about the email they just received. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You walk in to a pizza place. The girl behind the counter says&#8230; &#8220;before we get started, there&#8217;s the exit. Feel free to leave at any time if you don&#8217;t want pizza from here. Do you want to leave? You decided to have pizza a little while ago. if it&#8217;s not still the best choice [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-2.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-15V","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":924,"url":"https:\/\/www.scot.fun\/damentals\/virtual-show-value\/","url_meta":{"origin":4211,"position":0},"title":"$ Virtual Show Value $","author":"scot","date":"June 11, 2020","format":false,"excerpt":"The switch happened before we knew it and tons of people were suddenly making things from home. 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I've heard variations over and over and it's nonsense. Here are some people that have \"no imagination...\" Studio headsTV ProducersCasting AgentsTeachersNetworksMarketing clientsBookersPublishers The logic of this phrase stems from\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/leaves.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/leaves.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/leaves.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/leaves.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4001,"url":"https:\/\/www.scot.fun\/damentals\/tribal-margin-of-acceptance\/","url_meta":{"origin":4211,"position":2},"title":"Tribal Margin of Acceptance","author":"scot","date":"August 2, 2024","format":false,"excerpt":"We want to think bigger like other people do. 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A lot of them did. It turned out toll-free phone numbers were not the only way to do business. Having\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-shvets-production-8933985.jpg?fit=1200%2C828&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-shvets-production-8933985.jpg?fit=1200%2C828&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-shvets-production-8933985.jpg?fit=1200%2C828&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-shvets-production-8933985.jpg?fit=1200%2C828&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-shvets-production-8933985.jpg?fit=1200%2C828&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":581,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-why-people-watch-anything\/","url_meta":{"origin":4211,"position":4},"title":"Entertainment: Why people watch anything","author":"scot","date":"January 27, 2015","format":false,"excerpt":"As part of\u00a0my journey to figure out what makes live entertainment great, I\u2019d like to\u00a0take a deep look at\u00a0why people watch stuff. What\u00a0intrigues people and makes them stare at something? Anything? Here is a breakdown I've\u00a0compiled of what compels audiences. I would love your feedback, whether you\u2019re performing or have\u2026","rel":"","context":"In &quot;how to&quot;","block_context":{"text":"how to","link":"https:\/\/www.scot.fun\/damentals\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/12\/pack.png?fit=1000%2C536&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/12\/pack.png?fit=1000%2C536&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/12\/pack.png?fit=1000%2C536&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2014\/12\/pack.png?fit=1000%2C536&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2490,"url":"https:\/\/www.scot.fun\/damentals\/enter-tain-exit\/","url_meta":{"origin":4211,"position":5},"title":"Enter, Tain, Exit","author":"scot","date":"April 7, 2021","format":false,"excerpt":"A great comedian knows when to get off the stage. Get the big laugh and scram. \"Leave them wanting more\" is the phrase, but it's really not the strategy. Leave them satisfied. Don't ask them for more. Same in sales. People try to get booked by me and they keep\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/4211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=4211"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/4211\/revisions"}],"predecessor-version":[{"id":4213,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/4211\/revisions\/4213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/4212"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}