{"id":4186,"date":"2024-08-28T14:34:11","date_gmt":"2024-08-28T21:34:11","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4186"},"modified":"2024-08-28T14:34:11","modified_gmt":"2024-08-28T21:34:11","slug":"that-guy-is-getting-screwed","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/that-guy-is-getting-screwed\/","title":{"rendered":"That guy is getting screwed.\u00a0"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

I’ve had people call me, consider booking me, I was the right one for the job. then instead hire someone based on one factor like price or costume or something else. Even if they got a lower price than I was charging, I knew they were getting ripped off. They weren’t getting the actual value they hoped for (eg. Their audience wouldn’t be engaged, their boys wouldn’t be pumped, they wouldn’t get the status boost)\u00a0<\/p>\n\n\n\n

I was like “pal, you missed the boat.” Since the only way to improve is to take responsibility, I blame me. If I’m the boat, I need a bigger horn and a clearer schedule. <\/p>\n\n\n\n

We know why we’re good comparatively <\/h2>\n\n\n\n

We care about certain things. If we see another creator in our realm, we know how we stack up. It can be annoying or confusing when we see the wrong person doing the job because, to us, it’s so obvious. We might have trouble understanding our value based on the world, but based on our peers \/ competition, it’s very clear to us. <\/p>\n\n\n\n

Horn<\/h2>\n\n\n\n

We want to be talking to the right people. Some of us try to be heard by all. Really we want to be heard by the people that have a ticket to our boat and want to get on. Our marketing is that horn that announces us to OUR people. <\/p>\n\n\n\n

Sailing Schedule<\/h2>\n\n\n\n

We want to clearly educate prospective customers about what we’re doing. That way, they’ll know what we know. Obvious choices to us will be obvious to them. They’re already comparing us to other options. We can help them know what to look for and help them understand what we have to offer.<\/p>\n\n\n\n

Take action: next time you’re talking to a client. Take a little more time talking to them than you might feel comfortable. Hear them out so that your horn is tuned correctly and they understand your schedule. <\/h2>\n","protected":false},"excerpt":{"rendered":"

I’ve had people call me, consider booking me, I was the right one for the job. then instead hire someone based on one factor like price or costume or something else. Even if they got a lower price than I was charging, I knew they were getting ripped off. They weren’t getting the actual value […]<\/p>\n","protected":false},"author":15,"featured_media":4187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-20.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-15w","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3494,"url":"https:\/\/www.scot.fun\/damentals\/free-isnt-cheap-enough\/","url_meta":{"origin":4186,"position":0},"title":"Free isn’t cheap enough","author":"scot","date":"November 18, 2022","format":false,"excerpt":"Doing Scot Nery's Boobietrap, we wanted to fill every seat. So, when we weren't sold out, we gave away lots of tickets for free. Our seats still weren't filled. If enough people knew about us and knew they could get free tickets, why would we not have a packed house?\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3219,"url":"https:\/\/www.scot.fun\/damentals\/undercutting-prices\/","url_meta":{"origin":4186,"position":1},"title":"Undercutting Prices","author":"scot","date":"December 13, 2021","format":false,"excerpt":"I believe if a company can offer a service at a lower price than a competitor, it is in the customer's best interest that they do. If you can prove that you offer something better for your client than a part-time pro then you will get the gig. If not,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1200%2C747&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2076,"url":"https:\/\/www.scot.fun\/damentals\/how-to-undervalue-entertainment\/","url_meta":{"origin":4186,"position":2},"title":"How To Undervalue Entertainment!","author":"scot","date":"December 2, 2020","format":false,"excerpt":"I am an advocate of value-based pricing. If the entertainment we provide is so simplified, generic, automated, and scaleable all customers get the same price, then that's a wonderful load off. Unfortunately, that's nearly never the case. 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I want to get a deal. I want others to get a deal. If you don't, you're a thief. 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I don't know who needs to hear this, but if you're a live performer and you feel you have all this value, but can't use it anymore, you're\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/the-pandemic-killed-my-career\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-holding-microphone-silhouette-892080.jpg?fit=1200%2C794&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-holding-microphone-silhouette-892080.jpg?fit=1200%2C794&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-holding-microphone-silhouette-892080.jpg?fit=1200%2C794&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-holding-microphone-silhouette-892080.jpg?fit=1200%2C794&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-holding-microphone-silhouette-892080.jpg?fit=1200%2C794&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2934,"url":"https:\/\/www.scot.fun\/damentals\/just-a-spoonful-of-poison\/","url_meta":{"origin":4186,"position":5},"title":"Just A Spoonful Of Poison","author":"scot","date":"September 20, 2021","format":false,"excerpt":"This might be half a thought... but \"spoonful\" shouldn't be a complete word, so I'm inspired to write the impossible. 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