{"id":4154,"date":"2024-08-20T14:52:09","date_gmt":"2024-08-20T21:52:09","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4154"},"modified":"2024-08-20T14:52:55","modified_gmt":"2024-08-20T21:52:55","slug":"find-the-sentinel","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/find-the-sentinel\/","title":{"rendered":"Find the sentinel"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

I have this sentinel technique. <\/p>\n\n\n\n

    \n
  1. Pick a past customer that’s high value (beloved)<\/li>\n\n\n\n
  2. Serve them<\/li>\n<\/ol>\n\n\n\n

    People think i mean make marketing for similar people. I think it’s easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that real person. Make social media posts that help them. Make newsletters that help them. Make a website that helps them.<\/p>\n\n\n\n

    It attracts the same kind of people and rejects the people that are not in line with our mission.<\/p>\n\n\n\n

    So, when creative freelancers ask me how are they supposed to find their sentinel, my answer is you already found them. <\/p>\n\n\n\n

    Take action: find a meme that your sentinel would like. Send it to them.<\/strong><\/h2>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    I have this sentinel technique. People think i mean make marketing for similar people. I think it’s easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that real person. Make social media posts that help them. Make newsletters that help them. Make […]<\/p>\n","protected":false},"author":15,"featured_media":4155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-150","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3891,"url":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/","url_meta":{"origin":4154,"position":0},"title":"Ticket Buyers : easy communication","author":"scot","date":"December 20, 2023","format":false,"excerpt":"We have a lot to manage with shows and we\u2019ve gotta communicate with a lot of people to make it happen. I found a shortcut to communicating with customers. It\u2019s what lead to selling out every week for a show that nobody wanted in the most difficult place to sell\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3905,"url":"https:\/\/www.scot.fun\/damentals\/sentinel-technique\/","url_meta":{"origin":4154,"position":1},"title":"Sentinel Technique","author":"scot","date":"January 26, 2024","format":false,"excerpt":"https:\/\/youtu.be\/MtOaKtkLkI8 Branding the easiest way I can think of. Use my sentinel technique I invented.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/MtOaKtkLkI8\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":4154,"position":2},"title":"Branding Shortcut : Scot Nery’s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4098,"url":"https:\/\/www.scot.fun\/damentals\/popular-is-a-mindfuck\/","url_meta":{"origin":4154,"position":3},"title":"Popular is a mindfuck","author":"scot","date":"August 10, 2024","format":false,"excerpt":"As an entertainer and over-all stage geek, I have a thing where I try to figure out what's popular. When I was selling tickets for my self-produced shows I was constantly trying to understand why people buy tickets to things. I wanted to understand why people were famous. I wanted\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2469,"url":"https:\/\/www.scot.fun\/damentals\/when-we-go-more-global\/","url_meta":{"origin":4154,"position":4},"title":"When We Go More Global","author":"scot","date":"April 2, 2021","format":false,"excerpt":"People started doing live interactive streaming entertainment. 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This shift also affected the world-traveling entertainers in\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-juliana-stein-2199140.jpg?fit=1200%2C755&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-juliana-stein-2199140.jpg?fit=1200%2C755&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-juliana-stein-2199140.jpg?fit=1200%2C755&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-juliana-stein-2199140.jpg?fit=1200%2C755&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-juliana-stein-2199140.jpg?fit=1200%2C755&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1484,"url":"https:\/\/www.scot.fun\/damentals\/tribe-to-fanbase\/","url_meta":{"origin":4154,"position":5},"title":"Tribe to Fanbase","author":"scot","date":"August 17, 2020","format":false,"excerpt":"The limitless world is not the place to find your fanbase. 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