{"id":4098,"date":"2024-08-10T19:35:22","date_gmt":"2024-08-11T02:35:22","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=4098"},"modified":"2024-08-10T19:35:24","modified_gmt":"2024-08-11T02:35:24","slug":"popular-is-a-mindfuck","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/popular-is-a-mindfuck\/","title":{"rendered":"Popular is a mindfuck"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

As an entertainer and over-all stage geek, I have a thing where I try to figure out what’s popular. When I was selling tickets for my self-produced shows I was constantly trying to understand why people buy tickets to things. I wanted to understand why people were famous. I wanted to see what made something a best-seller. <\/p>\n\n\n\n

I wanted all the people that got me to get to me. When I tried to make my shows popular, it bummed me out. I got tired. I got confused. I seriously have trouble empathizing with people who buy full price tickets because usually i get to go everywhere for free.<\/p>\n\n\n\n

It’s not just that popular is generic, it’s that it’s mediocre and mediocre is worse that bad. I like that that previous sentence repeated two words. <\/p>\n\n\n\n

Audiences need to be alive. Filled with life. They can’t be disengaged or fake smiling for the sake of the performer. They need to be living fully.<\/p>\n\n\n\n

\n

Popular is dead. <\/h2>\n<\/blockquote>\n\n\n\n

Popular is zombie meat – attracting people to a nothing result. Popular is a state with no hope. No pulse. It’s going to a chain restaurant without delighting in the food. We’re here to animate folks. Disrupt and CPR their shit!<\/p>\n\n\n\n

Bad audience<\/h2>\n\n\n\n

(generated for simple explaination)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Good audience<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Look around at a mall. You see mummies looking for name brands at low prices. They have no drive. They will get nothing from it. Look at people at a bold art gallery. Something’s happening here.<\/p>\n\n\n\n

My success in ticket selling came from doubling down on what I thought was good. My sentinel also thought it was good. My favorite people thought it was good too. They came to trust me being specific and me. I didn’t have to worrry about what people saw or what my identity was. I just stood up for what I wanted to happen with my creation.<\/p>\n\n\n\n

Take Action : write down one thing about yourself that other artists often tell you is a mistake. If there isn’t one, make one now.<\/h2>\n","protected":false},"excerpt":{"rendered":"

As an entertainer and over-all stage geek, I have a thing where I try to figure out what’s popular. When I was selling tickets for my self-produced shows I was constantly trying to understand why people buy tickets to things. I wanted to understand why people were famous. I wanted to see what made something […]<\/p>\n","protected":false},"author":15,"featured_media":4103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-4098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog3.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-146","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3889,"url":"https:\/\/www.scot.fun\/damentals\/more-ticket-revenue\/","url_meta":{"origin":4098,"position":0},"title":"More Ticket Revenue","author":"scot","date":"December 20, 2023","format":false,"excerpt":"I\u2019ve been having a bunch of candid conversations with people who are trying to sell more tickets or get more attendance at things. I\u2019ve gained a lot of insight on what\u2019s working and what\u2019s not working in this new post-COVID, pre-AI world. The basic thing is that people are more\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3057,"url":"https:\/\/www.scot.fun\/damentals\/why-i-kept-my-lineups-secret\/","url_meta":{"origin":4098,"position":1},"title":"Why I Kept My Lineups Secret","author":"scot","date":"October 19, 2021","format":false,"excerpt":"We didn't publicize lineups or special appearances. We had a weekly show and we wanted to sell out every week. We succeeded. Brand The main reason to not promote the lineups was for building a brand. We wanted a show that people trusted. The message was, \"No matter what week\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/something.jpg?fit=1200%2C727&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/something.jpg?fit=1200%2C727&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/something.jpg?fit=1200%2C727&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/something.jpg?fit=1200%2C727&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/something.jpg?fit=1200%2C727&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3253,"url":"https:\/\/www.scot.fun\/damentals\/selling-more-drinks\/","url_meta":{"origin":4098,"position":2},"title":"Selling More Drinks","author":"scot","date":"March 7, 2022","format":false,"excerpt":"A lot of times in entertainment is about selling drinks (that's why a bar has a show. that's why the nba has halftime shows). For a seated show like Scot Nery's Boobietrap, this can be challenging. Here are some ideas to consider. People don't drink as much during the week.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/03\/fan.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/03\/fan.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/03\/fan.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/03\/fan.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/03\/fan.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3494,"url":"https:\/\/www.scot.fun\/damentals\/free-isnt-cheap-enough\/","url_meta":{"origin":4098,"position":3},"title":"Free isn’t cheap enough","author":"scot","date":"November 18, 2022","format":false,"excerpt":"Doing Scot Nery's Boobietrap, we wanted to fill every seat. So, when we weren't sold out, we gave away lots of tickets for free. Our seats still weren't filled. If enough people knew about us and knew they could get free tickets, why would we not have a packed house?\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/pexels-yana-moroz-14239995.jpg?fit=1200%2C736&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4116,"url":"https:\/\/www.scot.fun\/damentals\/raise-prices-especially-now\/","url_meta":{"origin":4098,"position":4},"title":"Raise prices. Especially now.","author":"scot","date":"August 14, 2024","format":false,"excerpt":"If we want to do small ticketed shows, that's fine and good. It can be a low stakes way to test out some material. Not my jam. For me, street is the way to do that. If we think we're making good stuff, we want to charge more for it.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-11.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-11.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-11.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-11.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-11.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1231,"url":"https:\/\/www.scot.fun\/damentals\/stop-it-with-the-small-audiences\/","url_meta":{"origin":4098,"position":5},"title":"Stop it with the Small Audiences!","author":"scot","date":"July 17, 2020","format":false,"excerpt":"\/\/\/ BREAKING NEWS \/\/\/ Small audiences suck! I'm learning more and more about how wrong I was about audience size. Selling tickets, getting TV viewers, snagging big podcast downloads... These are not best built organically. These are not the reason to do what we do. 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