{"id":3988,"date":"2024-08-01T11:24:45","date_gmt":"2024-08-01T18:24:45","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3988"},"modified":"2026-03-11T07:41:38","modified_gmt":"2026-03-11T14:41:38","slug":"opov-objective-proof-of-value","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/opov-objective-proof-of-value\/","title":{"rendered":"OPOV : Objective Proof of Value"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"3992\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/opov-objective-proof-of-value\/blog-16\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=2000%2C1125&amp;ssl=1\" data-orig-size=\"2000,1125\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;5.7&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.016129032258065&quot;,&quot;title&quot;:&quot;blog&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"blog\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-3992\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>In this popular post i wrote, I talked about some devices i use to show <a href=\"https:\/\/www.scot.fun\/damentals\/value-in-one-page\/\" data-type=\"post\" data-id=\"2916\">value on a single page website<\/a>. It&#8217;s the same stuff i use for all promo materials. It can be costly to get all the content together. The costly parts are the branding and the organization of the educational materials. I call those educational materials OPOV.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5EnJmOj-p1A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Here&#8217;s the sheet so you can organize your sheet. Holy sheet!<\/p>\n\n\n\n<p><a href=\"https:\/\/scot.fun\/zNNa\" target=\"_blank\" rel=\"noopener\">https:\/\/scot.fun\/zNNa<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/scot.fun\/zNNa\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Sheet \ud83d\udd3b<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.scot.fun\/buffet\/prepare-opov-complete-guide-ebook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">the full on ebook about OPOV \ud83d\udd3b<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this popular post i wrote, I talked about some devices i use to show value on a single page website. It&#8217;s the same stuff i use for all promo materials. It can be costly to get all the content together. The costly parts are the branding and the organization of the educational materials. I [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-12k","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1837,"url":"https:\/\/www.scot.fun\/damentals\/lock-in\/","url_meta":{"origin":3988,"position":0},"title":"Lock In","author":"scot","date":"October 21, 2020","format":false,"excerpt":"According to Ryan on The Office, selling to a new customer is 5x more expensive than a repeat customer. It might even be more expensive than that. It takes a lot of work to sell a ticket to a stranger, or get someone who's never heard of us to buy\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/lock-.jpg?fit=1200%2C749&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/lock-.jpg?fit=1200%2C749&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/lock-.jpg?fit=1200%2C749&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/lock-.jpg?fit=1200%2C749&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/lock-.jpg?fit=1200%2C749&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2316,"url":"https:\/\/www.scot.fun\/damentals\/lets-sell-terrible-entertainment\/","url_meta":{"origin":3988,"position":1},"title":"Let&#8217;s Sell Terrible Entertainment","author":"scot","date":"February 2, 2021","format":false,"excerpt":"Sales feels crappy. We don't need to do it. We don't have to push something on someone. We don't have to convince anyone of anything. Our role in society is to offer something of value to others. We make the thing, we tell people the truth about it. The truth\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-anete-lusina-5721904-1.jpg?fit=1200%2C712&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-anete-lusina-5721904-1.jpg?fit=1200%2C712&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-anete-lusina-5721904-1.jpg?fit=1200%2C712&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-anete-lusina-5721904-1.jpg?fit=1200%2C712&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-anete-lusina-5721904-1.jpg?fit=1200%2C712&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4302,"url":"https:\/\/www.scot.fun\/damentals\/take-inventory-monetize-capital\/","url_meta":{"origin":3988,"position":2},"title":"Take Inventory : monetize capital","author":"scot","date":"September 11, 2024","format":false,"excerpt":"When I start working with someone. I take inventory. I want to know what they have. I want us to be on the same page about what we have to monetize. If I were to work to sell pencils for a company, I'd want to know how many pencils they\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-inventory.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-inventory.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-inventory.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-inventory.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/09\/blog-inventory.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2490,"url":"https:\/\/www.scot.fun\/damentals\/enter-tain-exit\/","url_meta":{"origin":3988,"position":3},"title":"Enter, Tain, Exit","author":"scot","date":"April 7, 2021","format":false,"excerpt":"A great comedian knows when to get off the stage. Get the big laugh and scram. \"Leave them wanting more\" is the phrase, but it's really not the strategy. Leave them satisfied. Don't ask them for more. Same in sales. People try to get booked by me and they keep\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-pixabay-158734.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":940,"url":"https:\/\/www.scot.fun\/damentals\/fun-has-no-value\/","url_meta":{"origin":3988,"position":4},"title":"Fun has no value","author":"scot","date":"June 14, 2020","format":false,"excerpt":"I wrote this blog thing in 2012 (was I even born then?) and most of it still holds up. It's about ways that the comedy industry loses value. I was pretty agressive in there. I was apocalyptic. I don't feel that way anymore. I feel like there's value in anything\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/fun-has-no-value\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/blue-green-and-black-hot-air-balloon-1876584.jpg?fit=1200%2C535&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3989,"url":"https:\/\/www.scot.fun\/damentals\/looters\/","url_meta":{"origin":3988,"position":5},"title":"LOOTERS &#8211; A detailed proposal format without any  wreckage","author":"scot","date":"August 4, 2024","format":false,"excerpt":"Yesterday, I wrote about the LAP - a shortcut for progressive communication. Here's a longer shortcut. When making a proposal, there's often a lot more to communicate and we want to do it in order. Here's a video about it. https:\/\/youtu.be\/us8coW8OMdU I may or may not have had a sore\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":3,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"predecessor-version":[{"id":4767,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3988\/revisions\/4767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3992"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}