{"id":3905,"date":"2024-01-26T05:23:14","date_gmt":"2024-01-26T13:23:14","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3905"},"modified":"2024-01-26T05:23:17","modified_gmt":"2024-01-26T13:23:17","slug":"sentinel-technique","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/sentinel-technique\/","title":{"rendered":"Sentinel Technique"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MtOaKtkLkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Branding the easiest way I can think of. Use my sentinel technique I invented. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-10Z","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":3905,"position":0},"title":"Branding Shortcut : Scot Nery&#8217;s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4154,"url":"https:\/\/www.scot.fun\/damentals\/find-the-sentinel\/","url_meta":{"origin":3905,"position":1},"title":"Find the sentinel","author":"scot","date":"August 20, 2024","format":false,"excerpt":"I have this sentinel technique. Pick a past customer that's high value (beloved) Serve them People think i mean make marketing for similar people. I think it's easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3891,"url":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/","url_meta":{"origin":3905,"position":2},"title":"Ticket Buyers : easy communication","author":"scot","date":"December 20, 2023","format":false,"excerpt":"We have a lot to manage with shows and we\u2019ve gotta communicate with a lot of people to make it happen. I found a shortcut to communicating with customers. It\u2019s what lead to selling out every week for a show that nobody wanted in the most difficult place to sell\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3988,"url":"https:\/\/www.scot.fun\/damentals\/opov-objective-proof-of-value\/","url_meta":{"origin":3905,"position":3},"title":"OPOV : Objective Proof of Value","author":"scot","date":"August 1, 2024","format":false,"excerpt":"In this popular post i wrote, I talked about some devices i use to show value on a single page website. It's the same stuff i use for all promo materials. It can be costly to get all the content together. The costly parts are the branding and the organization\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1761,"url":"https:\/\/www.scot.fun\/damentals\/new-5-day-branding-challenge-starts-monday\/","url_meta":{"origin":3905,"position":4},"title":"New 5 Day Branding Challenge Starts Monday","author":"scot","date":"September 29, 2020","format":false,"excerpt":"https:\/\/youtu.be\/PHtMUAFd4J0 https:\/\/www.scot.fun\/challenge ? GET IN! I'm so grateful I can help people for real for free.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-29-at-Sep-29-2.19.02-p-scaled.jpg?fit=1200%2C671&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3146,"url":"https:\/\/www.scot.fun\/damentals\/which-sandwich\/","url_meta":{"origin":3905,"position":5},"title":"Which Sandwich","author":"scot","date":"November 10, 2021","format":false,"excerpt":"We gotta move! Our own decision fatigue can be holding us back from giving our audiences what they need. When I go to a restaurant with friends, the most important thing to me is the friends. I know if I spend all day looking through the menu options I will...\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"predecessor-version":[{"id":3906,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905\/revisions\/3906"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}