{"id":3905,"date":"2024-01-26T05:23:14","date_gmt":"2024-01-26T13:23:14","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3905"},"modified":"2024-01-26T05:23:17","modified_gmt":"2024-01-26T13:23:17","slug":"sentinel-technique","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/sentinel-technique\/","title":{"rendered":"Sentinel Technique"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MtOaKtkLkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Branding the easiest way I can think of. Use my sentinel technique I invented. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pc33gc-10Z","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3934,"url":"https:\/\/www.scot.fun\/damentals\/branding-shortcut-scot-nerys-sentinel-technique\/","url_meta":{"origin":3905,"position":0},"title":"Branding Shortcut : Scot Nery&#8217;s Sentinel Technique","author":"scot","date":"July 19, 2024","format":false,"excerpt":"My goal with marketing and curation is to have people say \u201cFuck yeah! This is made for me!\u201d So I don\u2019t play the numbers game. I play the quality and value game. I try to find the ideal customers that have a huge lifetime value so that when I get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/sentinel.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4154,"url":"https:\/\/www.scot.fun\/damentals\/find-the-sentinel\/","url_meta":{"origin":3905,"position":1},"title":"Find the sentinel","author":"scot","date":"August 20, 2024","format":false,"excerpt":"I have this sentinel technique. Pick a past customer that's high value (beloved) Serve them People think i mean make marketing for similar people. I think it's easier to just make stuff for them. Sometimes it takes a little imagination and a ton of empathy. I really mean serve that\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog2-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3891,"url":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/","url_meta":{"origin":3905,"position":2},"title":"Ticket Buyers : easy communication","author":"scot","date":"December 20, 2023","format":false,"excerpt":"We have a lot to manage with shows and we\u2019ve gotta communicate with a lot of people to make it happen. I found a shortcut to communicating with customers. It\u2019s what lead to selling out every week for a show that nobody wanted in the most difficult place to sell\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/ticket-buyers-easy-communication\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3988,"url":"https:\/\/www.scot.fun\/damentals\/opov-objective-proof-of-value\/","url_meta":{"origin":3905,"position":3},"title":"OPOV : Objective Proof of Value","author":"scot","date":"August 1, 2024","format":false,"excerpt":"In this popular post i wrote, I talked about some devices i use to show value on a single page website. It's the same stuff i use for all promo materials. It can be costly to get all the content together. The costly parts are the branding and the organization\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3146,"url":"https:\/\/www.scot.fun\/damentals\/which-sandwich\/","url_meta":{"origin":3905,"position":4},"title":"Which Sandwich","author":"scot","date":"November 10, 2021","format":false,"excerpt":"We gotta move! Our own decision fatigue can be holding us back from giving our audiences what they need. When I go to a restaurant with friends, the most important thing to me is the friends. I know if I spend all day looking through the menu options I will...\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-gaspar-zaldo-6739402.jpg?fit=1200%2C728&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3541,"url":"https:\/\/www.scot.fun\/damentals\/build-the-email-list\/","url_meta":{"origin":3905,"position":5},"title":"Build The Email List","author":"scot","date":"January 6, 2023","format":false,"excerpt":"Email lists are my favorite way to gather my audience. Scot Nery's Boobietrap sold out most of the tickets last year just through the initial announcements. When it was running weekly, 43% of the audience was repeat visitors due to the email list. With Boobietrap, we sent emails immediately after\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1200%2C774&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"predecessor-version":[{"id":3906,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3905\/revisions\/3906"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}