{"id":3817,"date":"2023-09-25T14:08:33","date_gmt":"2023-09-25T21:08:33","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3817"},"modified":"2025-12-10T07:53:30","modified_gmt":"2025-12-10T15:53:30","slug":"show-value-with-case-studies","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/show-value-with-case-studies\/","title":{"rendered":"Show Value with Case Studies"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-attachment-id=\"3819\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/show-value-with-case-studies\/case-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=2000%2C1333&amp;ssl=1\" data-orig-size=\"2000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"case\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1024%2C682&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"\" class=\"wp-image-3819\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Part 1: Set up the Situation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this first part, we&#8217;re essentially introducing the scenario. We set the stage by providing context, introducing the key players, and explaining the background. Think of it as the &#8220;what&#8217;s going on&#8221; section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Part 2: Raise the Stakes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s crank up the stakes. In this section, we emphasize the significance of the challenge our client faced. What were the potential risks if the problem wasn&#8217;t addressed? It&#8217;s about making it clear why this was a critical issue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Part 3: The Problem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Getting down to the specifics, this is where we define the problem. Be detailed and use real data when possible. What hurdles did our client face? What were the roadblocks? This is where we lay out the facts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Part 4: The Solution<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we get into the nitty-gritty of how we tackled the problem. Explain our strategy and the steps we took to address the issue. This is where we showcase our problem-solving skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Part 5: The Result<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s bask in the glory of success. Share the outcomes, the results, and the impact our solution had. Use data, testimonials, or any other evidence to highlight the positive change we brought about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example 1: ROI with Data<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Title<\/strong>: &#8220;ROI with Data&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subtitle<\/strong>: &#8220;Chuck Lorre Productions&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Details<\/strong>:Legendary Chuck Lorre, the mastermind behind hit TV shows like &#8220;Two and a Half Men,&#8221; &#8220;The Big Bang Theory,&#8221; and &#8220;Dharma and Greg,&#8221; is known for his quirky humor. At the end of each episode he creates, fans eagerly anticipate his signature &#8220;vanity card&#8221; \u2013 a humorous credit sequence. However, Chuck&#8217;s website, which serves as a catalog for these vanity cards, was facing serious issues.<strong><a href=\"https:\/\/www.scot.fun\/damentals\/is-your-entertainment-mission-small-enough\/\">Mission<\/a><\/strong>: Our mission was crystal clear \u2013 revamp the website to efficiently organize, edit, and showcase over 700 vanity cards. Chuck Lorre&#8217;s website updates were a nightmare, requiring a team of three and plagued by multiple errors and dead links. Even minor changes often necessitated rebuilding multiple pages. Additionally, we needed to ensure the website was mobile-friendly.<strong>Obstacles<\/strong>: The transition to the new site had to be seamless, without losing any data. The challenge was to create an organized, minimalistic design that would truly capture the joy of Chuck&#8217;s witty vanity cards.<strong>Success<\/strong>: Leveraging a robust PHP backend and a user-friendly Javascript frontend, Scot transformed the website into a sleek, organized, and user-centric platform. Updates became a breeze, with a single staff member handling the process efficiently.Scot painstakingly cross-referenced all air dates and meticulously attached episode names to each card, ensuring data completeness. Rigorous testing ensured the site&#8217;s reliability, making it work seamlessly every time. We transformed all cards into graphics, ensuring consistent presentation for all users. The website became responsive and more optimized for Google search results.You can explore the revamped website at <a href=\"http:\/\/chucklorre.com\/\" target=\"_blank\" rel=\"noopener\">chucklorre.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example 2: Curation Capabilities Expanded<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Title<\/strong>: &#8220;Curation Capabilities Expanded&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subtitle<\/strong>: &#8220;Boobietrap&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Details<\/strong>:Scot Nery&#8217;s <a href=\"https:\/\/www.scot.fun\/damentals\/scot-nerys-boobietrap\/\">Boobietrap<\/a>, the #1 show in L.A. on TripAdvisor and a recipient of &#8220;Best Of&#8221; awards from LA Weekly &amp; Los Angeles Magazine, presented a unique challenge. Despite its success, Scot and co-producer Meranda had limited time each week to curate the 15 acts that graced their weekly show.<strong>Mission<\/strong>: Our mission was to create a streamlined system to effortlessly track each week&#8217;s lineups, simplify act bookings and cancellations, maintain performance histories, and ensure show diversity \u2013 a true variety show experience.<strong>Obstacles<\/strong>: The challenge was to strike a balance between automation and personal touch. The qualitative and quantitative aspects of production had to be clearly delineated.<strong>Success<\/strong>: We crafted a system seamlessly integrating with calendars and emails, automating act booking notifications. Scot&#8217;s team no longer needed to manually manage contact information, saving valuable time.The system allowed easy act reordering through a simple drag-and-drop interface, with instant updates for performers. Acts were rated and tagged for effortless organization, ensuring balanced show lineups. Boobietrap&#8217;s curation capabilities expanded, maintaining its status as a top-notch show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example 3: Uniting a Community<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Title<\/strong>: &#8220;Uniting a Community&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subtitle<\/strong>: &#8220;Jambrain&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Details<\/strong>:In 2007, while most people were abandoning MySpace, bands were still using it to promote their music and tour schedules. In North-Eastern Ohio, Scot&#8217;s Dad envisioned a platform to serve the local music community, connecting bands, fans, and venues.<strong>Mission<\/strong>: Our mission was to create a comprehensive website for organizing bands, their playable music, venues, and schedules. The site had to be user-managed, incorporating a blog for music scene updates.<strong>Obstacles<\/strong>: The challenge lay in the nascent state of technology for such a platform. Many required components had to be built from scratch, and it had to be user-friendly for tech-averse band members.<strong>Success<\/strong>: From 2007 to 2013, Jambrain.com evolved into a thriving community hub. Built on a WordPress &amp; PHP backend, it provided bands, venue owners, and administrators a simple platform to list gigs, showcase music, and engage fans.Bands could easily update their profiles, and fans could find shows and listen to music, all in one interaction. Jambrain united a fragmented music community, serving as the go-to gig listing for Northeastern Ohio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AUTOMATING<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. ROI With Data \u2014 Chuck Lorre Productions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chuck Lorre (creator of <em>Big Bang Theory<\/em>, <em>Two and a Half Men<\/em>, etc.) has 700+ \u201cvanity cards\u201d on his website. Updating them took three people, caused errors, and wasn\u2019t mobile-friendly.<br><strong>Scot built a new system<\/strong> with PHP + JavaScript that made the site easier for fans to browse and far easier for staff to update. He organized all cards, fixed missing info, standardized the visual format, and made sure the site runs smoothly and works on phones.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Curation Capabilities Expanded \u2014 Boobietrap<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Boobietrap books 15 acts every week with almost no time to spare.<br><strong>Scot created a tool<\/strong> that organizes weekly lineups, tracks performer history, and automatically messages performers. Rearranging a show is now as simple as dragging and dropping. It keeps the personal touch while removing the chaos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Uniting a Community \u2014 Jambrain<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2007, bands were still using MySpace. Scot\u2019s dad wanted a community hub for musicians, venues, and fans in NE Ohio.<br><strong>Scot built Jambrain.com<\/strong>, a platform where bands could manage music, schedules, and blogs\u2014even with low technical skills. For six years it was the region\u2019s most complete and user-updated music listing site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>MARKETING<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Engaging Web Video Ad \u2014 Carlsberg Beer<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Carlsberg wanted a funny \u201cultimate pancake flip\u201d video in just seven days.<br><strong>Scot assembled a crew, shot, edited, and delivered<\/strong> a set of fun social media videos that spread widely.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Complete Rebrand \u2014 Cirque Director Stefan Haves<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stefan Haves is a world-class Cirque du Soleil director but didn\u2019t have clear branding.<br><strong>Scot built his <a href=\"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/\">brand<\/a> from the ground up<\/strong>\u2014messaging, visual identity, and a new website\u2014helping him communicate his value to the world.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Web + Video \u2014 Mago: Tech<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entertainers don\u2019t realize how much time they&#8217;re wasting booking gigs manually.<br><strong>Scot reframed Mago\u2019s value<\/strong> to highlight \u201cmore free time\u201d instead of tech features, created a video ad, redesigned the website, and refreshed the logo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. A Fresh Website \u2014 Benedikt Negro<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cirque star Benedikt needed a simple, effective site.<br><strong>Scot quickly designed one<\/strong> based on experience and intuition. Benedikt loved it and has barely changed it since 2013.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>EDUCATING<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Creative Team Building \u2014 Disney<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Disney wanted a fun way to build teamwork.<br><strong>Scot taught juggling workshops<\/strong> that lowered anxiety, encouraged teamwork, and brought employees together in a playful way.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. One-on-One Coaching \u2014 NBC\u2019s <em>Brooklyn 99<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Joe Lo Truglio needed to perform \u201cdevil sticks\u201d convincingly.<br><strong>Scot taught him tricks, built a quick routine, and rehearsed around the show\u2019s schedule<\/strong>, even recording a guide video on Joe\u2019s phone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. A Production Plan From Scratch \u2014 Ripple \/ Something Scary<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ripple wanted to turn an animated horror series into a live fan event\u2014but didn&#8217;t know how.<br><strong>Scot invented a long-throw shadow theater concept<\/strong>, created audience involvement moments, and designed the budget, timeline, and pitch deck.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. A Fun Educational Summit \u2014 Slapcon<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Slapstick performers needed a space to innovate and learn.<br><strong>Scot created a 2-day convention<\/strong> with workshops, demos, and filming\u2014covered by the LA Times and Japanese TV.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>CASTING<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Bringing the Skills \u2014 <em>Late Late Show with James Corden<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Corden\u2019s show needed unique talents.<br><strong>Scot sourced performers<\/strong> with strange, compelling abilities\u2014helping fill many segments over multiple seasons.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. A Roster to Respect \u2014 America\u2019s Got Talent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AGT needed obscure but amazing acts.<br><strong>Scot connected producers with standout performers<\/strong>, contributing audience favorites to the show.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Circus Connection \u2014 <em>Baskets<\/em> on FX<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Baskets<\/em> wanted circus performers with a gritty \u201cgutter-punk\u201d vibe.<br><strong>Scot matched them with two perfect performers<\/strong> who appeared in Season 2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. The Primo Party \u2014 VOX Code Conference<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CODE, a major tech conference, needed a high-end themed afterparty.<br><strong>Scot produced a full experience<\/strong>\u2014fire performers, jugglers, music, and even a curated vinyl record store.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>CREATING<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. #1 Show in Los Angeles \u2014 Boobietrap<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Scot built Boobietrap into L.A.\u2019s #1 show over 254 weeks.<br>Starting from nothing, he created a weekly world-class variety show with hundreds of acts, celebrity guests, and a cult following.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Hilarious Celebrations \u2014 McDonald\u2019s<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald\u2019s needed fun but safe entertainment for corporate events.<br><strong>Scot delivered hilarious, clean, high-energy shows<\/strong> for crowds up to 1,500\u2014earning repeat bookings.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Custom Toy Spotlight \u2014 Mattel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mattel needed a juggling routine to launch a new game.<br><strong>Scot and Alex Clark built a flawless custom act<\/strong> under tight deadlines, bringing the game\u2019s playful energy to life.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. An Impossible Production \u2014 Lightning in a Bottle<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The festival wanted \u201cspeed dating that spectators can watch.\u201d<br><strong>Scot invented FUTUREDATE<\/strong>, adding a time-travel theme, props, DJ moments, and interactive games\u2014creating real connections and huge laughs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Curious Grand Opening \u2014 Alamo Drafthouse<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For their LA grand opening, Alamo needed a live show that matched their quirky film culture.<br><strong>Scot produced a carnival-style performance<\/strong> full of comedy, circus, magic, and music that energized the VIP crowd.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Biggest, Boldest Bash Ever \u2014 Gearbox<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gearbox wanted a huge virtual party for 550 employees across two countries.<br><strong>Scot built an entire interactive game-show event<\/strong>, complete with graphics, tech teams, prizes, and custom content\u2014uniting staff who\u2019d never met in person.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>GROUPING<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. $100k Fundraiser \u2014 Francophone Charter School of Oakland<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The school needed a fundraiser during lockdown that brought families together.<br><strong>Scot created a warm, fun online gala<\/strong> that raised $100k and strengthened community spirit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Immersive Team Building \u2014 Callisto Protocol<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A game studio with 400 people wanted a scavenger hunt that didn\u2019t start in one place and required no enforcement.<br><strong>Scot engineered a brand-themed, immersive puzzle experience<\/strong> that encouraged mingling, teamwork, and celebration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value. Part 1: Set up the Situation In this first part, we&#8217;re essentially introducing the scenario. We set the stage by providing context, introducing [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=2000%2C1333&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Zz","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2916,"url":"https:\/\/www.scot.fun\/damentals\/value-in-one-page\/","url_meta":{"origin":3817,"position":0},"title":"Value in One Page","author":"scot","date":"September 16, 2021","format":false,"excerpt":"Here are possible sections for showing value on a single page website... GOALS We're trying to keep most of everything objective, not subjective. We're trying to express value, clarity, and a call to action... then get out of the way. We want as much stuff as possible to be image-based\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3316,"url":"https:\/\/www.scot.fun\/damentals\/use-ethos-to-show-value\/","url_meta":{"origin":3817,"position":1},"title":"Use Ethos to Show Value","author":"scot","date":"June 23, 2022","format":false,"excerpt":"When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Even Free Shoes Even when things are free, they can be a difficult sell. 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