{"id":3700,"date":"2023-07-20T08:40:52","date_gmt":"2023-07-20T15:40:52","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3700"},"modified":"2023-07-20T08:40:53","modified_gmt":"2023-07-20T15:40:53","slug":"marketing-that-teaches","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/marketing-that-teaches\/","title":{"rendered":"Marketing that teaches"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"3701\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/marketing-that-teaches\/pexels-fauxels-3184644\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?fit=2000%2C1125&amp;ssl=1\" data-orig-size=\"2000,1125\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-fauxels-3184644\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-3701\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s my advice for a magician who wanted to make a general marketing video to progress a sales process&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Maybe having a video about how to hire a magician with a lot of transparency (here\u2019s how different magicians price themselves (I price myself based on the amazing value I provide. Some other magicians price themselves this way too. Other people prioritize taking every gig that comes in so they can offer lower rates and are less specialized.), here\u2019s how different magicians perform(my pristine presentation is important to me, other magicians are highly skilled at jumping in to disorganized events and trying to make it work)) would be helpful to your prospects and help them make a decision. They might be looking for a super funny and sloppily dressed magician. In which case you\u2019re not worth the money. Or they might need someone that really breaks peoples brains and elevates an elegant experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Educating them (even before the sales call) could be really helpful and it means you&#8217;re a trusted source. Then, they and their friends will always come to you first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s my advice for a magician who wanted to make a general marketing video to progress a sales process&#8230; Maybe having a video about how to hire a magician with a lot of transparency (here\u2019s how different magicians price themselves (I price myself based on the amazing value I provide. Some other magicians price themselves [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/pexels-fauxels-3184644.jpg?fit=2000%2C1125&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-XG","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2052,"url":"https:\/\/www.scot.fun\/damentals\/zoom-magician-marketing\/","url_meta":{"origin":3700,"position":0},"title":"Zoom Magician Marketing","author":"scot","date":"November 30, 2020","format":false,"excerpt":"Magic is probably the easiest solo, live entertainment to sell as an online show. Folks are used to watching magic on TV and it doesn't need an IRL audience response to work (although it does work better). Audience awareness is changing fast with this kind of entertainment, so the advertising\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/shower-1.jpg?fit=1200%2C760&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/shower-1.jpg?fit=1200%2C760&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/shower-1.jpg?fit=1200%2C760&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/shower-1.jpg?fit=1200%2C760&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/shower-1.jpg?fit=1200%2C760&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2868,"url":"https:\/\/www.scot.fun\/damentals\/why-magicians-suck\/","url_meta":{"origin":3700,"position":1},"title":"Why Magicians Suck","author":"scot","date":"September 7, 2021","format":false,"excerpt":"Magicians are an example of entertainers who have it easy. A person can buy a trick at the magic shop and perform it within a few minutes. It's basically show and tell. \"Look at this thing I bought.\" It works immediately. It gets applause right away. What we get from\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-dmitriy-ganin-7537821.jpg?fit=1200%2C665&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-dmitriy-ganin-7537821.jpg?fit=1200%2C665&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-dmitriy-ganin-7537821.jpg?fit=1200%2C665&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-dmitriy-ganin-7537821.jpg?fit=1200%2C665&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-dmitriy-ganin-7537821.jpg?fit=1200%2C665&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1313,"url":"https:\/\/www.scot.fun\/damentals\/1-magic-act-pet-peeve\/","url_meta":{"origin":3700,"position":2},"title":"#1 Magic Act Pet Peeve","author":"scot","date":"July 27, 2020","format":false,"excerpt":"If you're not a magic geek, this may not be for you. I started doing magic tricks when I was 7, started making money doing shows when I was 11. I'm 41 now... I think. I have booked hundreds of magic acts through Scot Nery's Boobietrap. I have watched way\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/1-magic-act-pet-peeve\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/woman-in-black-shirt-covering-her-face-4888344-1.jpg?fit=1200%2C820&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/woman-in-black-shirt-covering-her-face-4888344-1.jpg?fit=1200%2C820&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/woman-in-black-shirt-covering-her-face-4888344-1.jpg?fit=1200%2C820&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/woman-in-black-shirt-covering-her-face-4888344-1.jpg?fit=1200%2C820&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/woman-in-black-shirt-covering-her-face-4888344-1.jpg?fit=1200%2C820&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2804,"url":"https:\/\/www.scot.fun\/damentals\/omg-emotions-please\/","url_meta":{"origin":3700,"position":3},"title":"OMG! Emotions, Please!","author":"scot","date":"August 17, 2021","format":false,"excerpt":"I'm from the magic and juggling world. We are often seen as cheezy. That's another word for shallow. Great jugglers and great magicians bring in their humanity. One thing humans have... emotions! Easy trick: include emotions in what we do. This applies to any entertainment. Audiences can not absorb anything\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-adrianna-calvo-4615139.jpg?fit=1200%2C766&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2693,"url":"https:\/\/www.scot.fun\/damentals\/pandemic-era-%e2%89%a0-online-ent-era\/","url_meta":{"origin":3700,"position":4},"title":"Pandemic Era ? Online Ent. Era","author":"scot","date":"July 26, 2021","format":false,"excerpt":"There are a bunch of magicians saying that when things open back up again online shows will be dead. Are they right? No cliffhanger here... THEY ARE WRONG Magicians were the most successful growing solo variety entertainment category during covid lockdown. They found innovative ways to engage and dazzle at-home\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/07\/pexels-eren-li-7169606.jpg?fit=1200%2C715&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/07\/pexels-eren-li-7169606.jpg?fit=1200%2C715&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/07\/pexels-eren-li-7169606.jpg?fit=1200%2C715&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/07\/pexels-eren-li-7169606.jpg?fit=1200%2C715&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/07\/pexels-eren-li-7169606.jpg?fit=1200%2C715&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2421,"url":"https:\/\/www.scot.fun\/damentals\/production-quality-vs-authenticity\/","url_meta":{"origin":3700,"position":5},"title":"Production Quality vs Authenticity","author":"scot","date":"February 24, 2021","format":false,"excerpt":"I used to believe that production value was detrimental to presenting authenticity in performance. I thought a stripped down street performance as more real than a Hollywood movie. I was afraid to make things too polished as to avoid pushing my audience away. Entertainment is fake A painter uses paints\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-159844.jpg?fit=1200%2C660&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-159844.jpg?fit=1200%2C660&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-159844.jpg?fit=1200%2C660&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-159844.jpg?fit=1200%2C660&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-159844.jpg?fit=1200%2C660&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3700"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3700\/revisions"}],"predecessor-version":[{"id":3702,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3700\/revisions\/3702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}