{"id":3663,"date":"2023-06-08T09:25:11","date_gmt":"2023-06-08T16:25:11","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3663"},"modified":"2024-12-10T14:52:24","modified_gmt":"2024-12-10T22:52:24","slug":"stats","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/stats\/","title":{"rendered":"Stats"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"3698\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/stats-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?fit=2000%2C1125&amp;ssl=1\" data-orig-size=\"2000,1125\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"stats\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-3698\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/07\/stats.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stats are a quantifiable way to prove our value. They need to be referring to the core Unique Value Proposition and they need to sound positive. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"217\" data-attachment-id=\"3669\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-9-23-34-am-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?fit=2198%2C466&amp;ssl=1\" data-orig-size=\"2198,466\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-9.23.34-AM-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?fit=1024%2C217&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?resize=1024%2C217&#038;ssl=1\" alt=\"\" class=\"wp-image-3669\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?resize=1024%2C217&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?resize=300%2C64&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" data-attachment-id=\"3673\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-9-20-19-am-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?fit=2504%2C824&amp;ssl=1\" data-orig-size=\"2504,824\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-9.20.19-AM-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?fit=1024%2C337&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?resize=1024%2C337&#038;ssl=1\" alt=\"\" class=\"wp-image-3673\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?resize=1024%2C337&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?resize=300%2C99&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.20.19-AM-1.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"329\" data-attachment-id=\"3671\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-9-22-54-am\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?fit=2242%2C720&amp;ssl=1\" data-orig-size=\"2242,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-9.22.54-AM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?fit=1024%2C329&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?resize=1024%2C329&#038;ssl=1\" alt=\"\" class=\"wp-image-3671\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?resize=1024%2C329&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?resize=300%2C96&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.22.54-AM.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" data-attachment-id=\"3672\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-9-21-10-am-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?fit=2446%2C756&amp;ssl=1\" data-orig-size=\"2446,756\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-9.21.10-AM-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?fit=1024%2C316&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?resize=1024%2C316&#038;ssl=1\" alt=\"\" class=\"wp-image-3672\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?resize=1024%2C316&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?resize=300%2C93&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.21.10-AM-1.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" data-attachment-id=\"3670\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-9-23-18-am-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?fit=2254%2C618&amp;ssl=1\" data-orig-size=\"2254,618\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-9.23.18-AM-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?fit=1024%2C281&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?resize=1024%2C281&#038;ssl=1\" alt=\"\" class=\"wp-image-3670\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?resize=1024%2C281&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?resize=300%2C82&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.18-AM-1.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" data-attachment-id=\"3678\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-11-45-02-am\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?fit=2324%2C968&amp;ssl=1\" data-orig-size=\"2324,968\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-11.45.02-AM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?fit=1024%2C427&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?resize=1024%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-3678\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?resize=1024%2C427&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.45.02-AM.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"284\" data-attachment-id=\"3680\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/stats\/screenshot-2023-06-08-at-11-46-14-am\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?fit=2304%2C640&amp;ssl=1\" data-orig-size=\"2304,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2023-06-08-at-11.46.14-AM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?fit=1024%2C284&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?resize=1024%2C284&#038;ssl=1\" alt=\"\" class=\"wp-image-3680\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?resize=1024%2C284&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?resize=300%2C83&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-11.46.14-AM.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Stats could also include star ratings on yelp \/ TripAdvisor \/ gig salad\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stats are a quantifiable way to prove our value. They need to be referring to the core Unique Value Proposition and they need to sound positive. Stats could also include star ratings on yelp \/ TripAdvisor \/ gig salad\u00a0<\/p>\n","protected":false},"author":15,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/06\/Screenshot-2023-06-08-at-9.23.34-AM-1.jpg?fit=2198%2C466&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/sc33gc-stats","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2916,"url":"https:\/\/www.scot.fun\/damentals\/value-in-one-page\/","url_meta":{"origin":3663,"position":0},"title":"Value in One Page","author":"scot","date":"September 16, 2021","format":false,"excerpt":"Here are possible sections for showing value on a single page website... GOALS We're trying to keep most of everything objective, not subjective. We're trying to express value, clarity, and a call to action... then get out of the way. We want as much stuff as possible to be image-based\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/05\/Screenshot_2023-05-29_11-56-45.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3180,"url":"https:\/\/www.scot.fun\/damentals\/awards-on-a-site\/","url_meta":{"origin":3663,"position":1},"title":"Awards On A Site","author":"scot","date":"November 22, 2021","format":false,"excerpt":"I talked about how to show value in a site and one of the ways is an awards section. These don't have to be an Oscar or \"World Champion!\" They don't have to be from contests. They can be... A contest won A contest finalist A contest selection A repetition\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2204,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-sales-feel-icky\/","url_meta":{"origin":3663,"position":2},"title":"Entertainment Sales Don&#8217;t Need to Feel Icky","author":"scot","date":"January 15, 2021","format":false,"excerpt":"Creators who can easily get in the zone of generosity, generation, and joy when creating say to me on the regular \"I don't like to sell my work, because it feels gross.\" We think we need to switch roles for these vastly different tasks. When I coach them thru the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/fac.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3333,"url":"https:\/\/www.scot.fun\/damentals\/use-kudos-to-show-value\/","url_meta":{"origin":3663,"position":3},"title":"Use Kudos to Show Value","author":"scot","date":"June 27, 2022","format":false,"excerpt":"If people like us and talk about us we can use those positive blurbs as kudos. We wanna change our subjective statements objective ones. Saying \"I'm a great yo-yo performer\" is subjective, but saying \"Jojo Siwa said 'She's a great yo-yo performer'\" is objective. Kudos from experts are best, kudos\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-anna-shvets-3732855.jpg?fit=1200%2C748&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-anna-shvets-3732855.jpg?fit=1200%2C748&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-anna-shvets-3732855.jpg?fit=1200%2C748&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-anna-shvets-3732855.jpg?fit=1200%2C748&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-anna-shvets-3732855.jpg?fit=1200%2C748&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":924,"url":"https:\/\/www.scot.fun\/damentals\/virtual-show-value\/","url_meta":{"origin":3663,"position":4},"title":"$ Virtual Show Value $","author":"scot","date":"June 11, 2020","format":false,"excerpt":"The switch happened before we knew it and tons of people were suddenly making things from home. Putting a stage show on camera sucks Doing an IRL show without the live audience reaction, without the communal feel, without the environment, without the grandness, without the exclusivity, without the focus is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-in-gray-polo-shirt-sitting-on-blue-couch-4408466-1.jpg?fit=1200%2C984&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3442,"url":"https:\/\/www.scot.fun\/damentals\/one-purpose-website\/","url_meta":{"origin":3663,"position":5},"title":"One Purpose Website","author":"scot","date":"October 6, 2022","format":false,"excerpt":"I'm not going to talk about bloated websites much here, but small businesses need to make their websites simple so that they can make their websites good. Lots of tools promise the ability to make a complicated website, but they are a way to make a bad complicated website or\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/10\/pexels-regina-trissteria-13623493.jpg?fit=1200%2C695&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3663"}],"version-history":[{"count":5,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3663\/revisions"}],"predecessor-version":[{"id":4452,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3663\/revisions\/4452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}