{"id":3617,"date":"2023-04-19T10:50:57","date_gmt":"2023-04-19T17:50:57","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3617"},"modified":"2023-04-19T11:02:37","modified_gmt":"2023-04-19T18:02:37","slug":"baking-soda-magic","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/baking-soda-magic\/","title":{"rendered":"Baking Soda Magic"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"3619\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/baking-soda-magic\/screenshot_2023-04-19_09-27-46\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot_2023-04-19_09-27-46\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-3619\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Arm &amp; <a href=\"https:\/\/www.scot.fun\/damentals\/a-hammer-not-a-unicorn\/\">Hammer<\/a> baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what\u2019s good about us, and check in to tell them extra value they might not know about.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not about being a lot of things. It&#8217;s about being one thing that does a lot. I can buy Arm &amp; Hammer once and it&#8217;s gonna fix a bunch of stuff for me, though i&#8217;ll probably just use it to make a volcano.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"500\" data-attachment-id=\"3618\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/baking-soda-magic\/image-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/image.png?fit=384%2C500&amp;ssl=1\" data-orig-size=\"384,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/image.png?fit=384%2C500&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/image.png?resize=384%2C500&#038;ssl=1\" alt=\"\" class=\"wp-image-3618\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/image.png?w=384&amp;ssl=1 384w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/image.png?resize=230%2C300&amp;ssl=1 230w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Arm &amp; Hammer baking soda advertised regularly about different uses of it. One ad would be about cleaning laundry, another about baking, another about keeping your fridge smelling nice. We can do the same for our clients, customers, members, fans, whatever. Remind them what\u2019s good about us, and check in to tell them extra value [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/04\/Screenshot_2023-04-19_09-27-46.jpg?fit=1920%2C1080&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Wl","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2185,"url":"https:\/\/www.scot.fun\/damentals\/facebook-ads-are-wasting-entertainment-budgets\/","url_meta":{"origin":3617,"position":0},"title":"Facebook Ads are Wasting Entertainment Budgets!","author":"scot","date":"January 12, 2021","format":false,"excerpt":"My adblocker on Facebook is not working anymore, so I'm seeing a disturbing trend in bad FB ads from entertainment companies. They're bad because. I am not a good target of most of themThe content is not compellingThe content sometimes doesn't even make senseThere is no target audienceThere is no\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2158,"url":"https:\/\/www.scot.fun\/damentals\/hard-like-a-hammer-easy-like-a-unicorn-unblocked\/","url_meta":{"origin":3617,"position":1},"title":"Hard like a hammer. Easy like a Unicorn. UNBLOCKED","author":"scot","date":"July 30, 2024","format":false,"excerpt":"When I feel stuck. It\u2019s selfish. I want to be in the mindset of creativity and generosity A Hammer not a unicorn we try to feel special because we think that will give our lives meaning and make us fulfilled in being different.\u00a0 THis is a misinterpretation of feelings.\u00a0 We\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog-2.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2337,"url":"https:\/\/www.scot.fun\/damentals\/a-hammer-not-a-unicorn\/","url_meta":{"origin":3617,"position":2},"title":"A Hammer Not a Unicorn","author":"scot","date":"February 5, 2021","format":false,"excerpt":"We try to feel special because we think that will give our lives meaning and make us fulfilled in being different.\u00a0 This is a misinterpretation of feelings.\u00a0 We want to be useful.\u00a0 When I see a hammer that\u2019s old and has no scratches or dents, i know that\u2019s an unfulfilled\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1200%2C725&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1200%2C725&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1200%2C725&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1200%2C725&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/02\/pexels-pixabay-59858.jpg?fit=1200%2C725&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1415,"url":"https:\/\/www.scot.fun\/damentals\/pkshhhhhh-the-refreshing-sound-of-dwarfing-your-paycheck\/","url_meta":{"origin":3617,"position":3},"title":"Pkshhhhhh&#8230; the refreshing sound of dwarfing your paycheck","author":"scot","date":"August 9, 2020","format":false,"excerpt":"I did a big corporate show 1500 people in Vegas. 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It's great if we need 50 fans to support our project and we have a message that speaks directly to only those 50 people. 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If your brand is weak, each\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/field-sport-competition-strength-37636.png?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":2,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3617\/revisions"}],"predecessor-version":[{"id":3622,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3617\/revisions\/3622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3619"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}