{"id":3541,"date":"2023-01-06T09:14:08","date_gmt":"2023-01-06T17:14:08","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3541"},"modified":"2023-01-06T09:14:10","modified_gmt":"2023-01-06T17:14:10","slug":"build-the-email-list","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/build-the-email-list\/","title":{"rendered":"Build The Email List"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" data-attachment-id=\"3542\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/build-the-email-list\/pexels-efe-ersoy-14905796\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=2000%2C1290&amp;ssl=1\" data-orig-size=\"2000,1290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-efe-ersoy-14905796\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=1024%2C660&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?resize=1024%2C660&#038;ssl=1\" alt=\"\" class=\"wp-image-3542\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?resize=1024%2C660&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Email lists are my favorite way to gather my audience. <a href=\"https:\/\/www.scot.fun\/damentals\/scot-nerys-boobietrap\/\">Scot Nery&#8217;s Boobietrap<\/a> sold out most of the tickets last year just through the initial announcements. When it was running weekly, 43% of the audience was repeat visitors due to the email list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Boobietrap, we sent emails immediately after the show with a complete playbill so they could see what they saw. We have easy unsubscribe options. Our emails SERVE people instead of asking them for things. You can search my blog for more details about how I think about newsletters and emails<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am aggressive with gathering the right email addresses for my lists. I don&#8217;t need the lists to be huge. I need them to be full of the people that I think I can serve with the list. My aspiration would be to stay in touch with, and connect with every person who likes something that I do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I was building my list as a solo performer, every time I did a performance where it would be appropriate, I walked around with a sheet of paper on a clipboard and asked each audience member if they&#8217;d sign up for my email list. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I got the signup, i&#8217;d read it back to them because I could usually only read 70% of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This technique gave them social pressure to sign up (me looking in their eyes), and got consent, and kinda said &#8220;I&#8217;ll read at least the first email you send me&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to make the experience of signing up easy and fun&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don&#8217;t ask if we&#8217;re not going to give them something<\/li>\n\n\n\n<li>Don&#8217;t make it hard to signup<\/li>\n\n\n\n<li>Don&#8217;t ask for too much info at once<\/li>\n\n\n\n<li>Don&#8217;t make busy work (if they gave their email somewhere else, harvest that instead of asking them to write it out or type it again)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When I ran Slapcon, I proposed the idea of a slapstick convention on Facebook and I wanted to gauge interest and have a way to follow up. Instead of having a signup form, I just asked people to email me.  When they emailed me; it was easy for them, casual, and I got their email address. Was a tiny bit more labor for me moving their addresses over to my list and responding to emails, but worth it. Success for a small list and a fun event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boobietrap&#8217;s current capture on the website is a signup form. We offer people something for signing up &#8211; find out when tickets go on sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If these options aren&#8217;t available and addresses need to be captured at a live event, I have seen venues use comment cards. I would recommend adding the email address as a required element for a promised reward. EG: &#8220;Give us a comment and receive a free ticket to a future show. Email address where we should send the free ticket __________&#8221; I&#8217;d also follow up the positive comments with a message asking them if they would mind making an online review to share with the world &#8211; links to yelp and stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An email or text action could also be included in the event. eg:  &#8220;We have a photoshop expert coming out here on stage in a few minutes. Email us a photo and she&#8217;ll retouch it on screen&#8221;. after the event give them an offer of adding them to the email list (because it will serve them)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email lists are my favorite way to gather my audience. Scot Nery&#8217;s Boobietrap sold out most of the tickets last year just through the initial announcements. When it was running weekly, 43% of the audience was repeat visitors due to the email list. With Boobietrap, we sent emails immediately after the show with a complete [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/01\/pexels-efe-ersoy-14905796.jpg?fit=2000%2C1290&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-V7","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1982,"url":"https:\/\/www.scot.fun\/damentals\/scot-nerys-boobietrap\/","url_meta":{"origin":3541,"position":0},"title":"Scot Nery&#8217;s Boobietrap","author":"scot","date":"November 16, 2020","format":false,"excerpt":"It's the #1 show in Los Angeles on Trip Advisor\"Best of L.A.\" in L.A. Weekly\"Best of L.A.\" in Los Angeles Magazine From May 2015 to March 2020, Scot Nery's Boobietrap ran every Wednesday uninterrupted for 254 weeks in a row. It was a meeting place and showcase for some of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/boobie.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/boobie.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/boobie.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/boobie.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/boobie.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2842,"url":"https:\/\/www.scot.fun\/damentals\/bookending\/","url_meta":{"origin":3541,"position":1},"title":"Bookending","author":"scot","date":"August 30, 2021","format":false,"excerpt":"Some tasks are uncomfortable. In fact, all the crucial things we want to do to move ourselves forward are uncomfortable. Accountability and social pressure are the best ways to move through uncomfortable tasks, but asking someone to hold us accountable is kinda annoying. Here's a bitesize version of accountability. We\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/08\/pexels-snapwire-38867.jpg?fit=1200%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2544,"url":"https:\/\/www.scot.fun\/damentals\/the-most-effective-email-newsletter-we-sent\/","url_meta":{"origin":3541,"position":2},"title":"The Most Effective Email Newsletter We Sent","author":"scot","date":"April 16, 2021","format":false,"excerpt":"Most people probably don't want to duplicate this, but for Scot Nery's Boobietrap, I was always trying to make the emails resonate and make them personal. I wanted folks to take action. Ticket sales were dragging because it was like the Superbowl or something, so I pulled out the (little)\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-guillaume-meurice-1887725.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3044,"url":"https:\/\/www.scot.fun\/damentals\/curation\/","url_meta":{"origin":3541,"position":3},"title":"Curation","author":"scot","date":"October 15, 2021","format":false,"excerpt":"Audiences are looking for curation. We have content out the wazoo. There's plenty of it. We are actively trying to ignore all the content that doesn't suit us. It's a relief when someone helps us ignore and feeds us a simplified content stream. When someone steps up and says, \"This\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1200%2C751&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1200%2C751&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1200%2C751&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1200%2C751&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-anna-shvets-5218010.jpg?fit=1200%2C751&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4703,"url":"https:\/\/www.scot.fun\/damentals\/we-gotta-plop\/","url_meta":{"origin":3541,"position":4},"title":"WE GOTTA PLOP!","author":"scot","date":"August 4, 2025","format":false,"excerpt":"CHECK YOUR DRAWERS Scot Nery's Boobietrap (returning this year) became the #1 show in LA, toured the west coast, won awards, worked with over 700 performers, and happened every wednesday no matter what for nearly 300 performances. Here's how I stayed organized (ish). YOUR MIND OR YOUR CAREER A friend\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/08\/image.png?fit=900%2C255&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/08\/image.png?fit=900%2C255&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/08\/image.png?fit=900%2C255&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/08\/image.png?fit=900%2C255&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1172,"url":"https:\/\/www.scot.fun\/damentals\/most-hated-entertainment\/","url_meta":{"origin":3541,"position":5},"title":"Most Hated Entertainment!","author":"scot","date":"July 10, 2020","format":false,"excerpt":"All 5 star reviews might be a bad sign. My show has an issue from an advertising perspective. We are too loved. What can we do to get more haters? Marketing vs Advertising They get confused a lot. For simplicity sake in this writing... Marketing is the message of how\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/black-and-brown-peppercorns-spilling-from-glass-jar-1287565.jpg?fit=1200%2C647&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/black-and-brown-peppercorns-spilling-from-glass-jar-1287565.jpg?fit=1200%2C647&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/black-and-brown-peppercorns-spilling-from-glass-jar-1287565.jpg?fit=1200%2C647&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/black-and-brown-peppercorns-spilling-from-glass-jar-1287565.jpg?fit=1200%2C647&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/black-and-brown-peppercorns-spilling-from-glass-jar-1287565.jpg?fit=1200%2C647&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3541"}],"version-history":[{"count":2,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3541\/revisions"}],"predecessor-version":[{"id":3544,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3541\/revisions\/3544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3542"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}