{"id":3464,"date":"2022-11-09T12:34:26","date_gmt":"2022-11-09T20:34:26","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3464"},"modified":"2022-11-09T12:34:30","modified_gmt":"2022-11-09T20:34:30","slug":"segmentation-the-powers-in-the-format","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/segmentation-the-powers-in-the-format\/","title":{"rendered":"Segmentation : the power&#8217;s in the format"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" data-attachment-id=\"3465\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/segmentation-the-powers-in-the-format\/far-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?fit=2000%2C1152&amp;ssl=1\" data-orig-size=\"2000,1152\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"far\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?fit=1024%2C590&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?resize=1024%2C590&#038;ssl=1\" alt=\"\" class=\"wp-image-3465\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?resize=1024%2C590&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If we don&#8217;t have content for a long thing ( a meeting session, a performance, a speech, etc ) we can think of it as promise and <a href=\"https:\/\/www.scot.fun\/damentals\/tribe-to-fanbase\/\">fulfillment<\/a>. Making a promise of some great reward in an hour can be big.  The easy solution is to make smaller promises. Divide an event up into segments that can be completed with a good feeling. Instead of &#8220;I&#8217;m going to tell you an hour long story that will be worth your time and will illustrate productivity&#8221; &#8230; try &#8220;I&#8217;m going to tell you a couple stories, then I&#8217;m going to give you some principles, then I&#8217;m going to give you next actions.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theme \/ thesis is the same, but the content is divided. It&#8217;s not about short attention spans. It&#8217;s about short attention spans for <em>unworthy content<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If our content is really sucky, we can break it up into tiny chunks. As long as the people know that we&#8217;re going somewhere with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If we don&#8217;t have content for a long thing ( a meeting session, a performance, a speech, etc ) we can think of it as promise and fulfillment. Making a promise of some great reward in an hour can be big. The easy solution is to make smaller promises. Divide an event up into segments [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/11\/far.jpg?fit=2000%2C1152&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-TS","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1087,"url":"https:\/\/www.scot.fun\/damentals\/attitude-vs-entertainment\/","url_meta":{"origin":3464,"position":0},"title":"Attitude vs Entertainment","author":"scot","date":"June 30, 2020","format":false,"excerpt":"I performed at a weed party thrown by a dispensary. It was a show with seven standup comedians and me in a windowless room with a secret entrance. No ventilation. Audience all smoking non-stop. First glance, this might seem like a dream audience. I usually like a very alert audience,\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.scot.fun\/damentals\/attitude-vs-entertainment\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/accomplishment-action-adult-adventure-372098-1-scaled.jpg?fit=1200%2C650&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/accomplishment-action-adult-adventure-372098-1-scaled.jpg?fit=1200%2C650&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/accomplishment-action-adult-adventure-372098-1-scaled.jpg?fit=1200%2C650&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/accomplishment-action-adult-adventure-372098-1-scaled.jpg?fit=1200%2C650&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/accomplishment-action-adult-adventure-372098-1-scaled.jpg?fit=1200%2C650&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":898,"url":"https:\/\/www.scot.fun\/damentals\/1-crowdfunding-mistake\/","url_meta":{"origin":3464,"position":1},"title":"#1 Crowdfunding Mistake","author":"scot","date":"June 7, 2020","format":false,"excerpt":"Kickstarter or Patreon can seem like a solution to an entertainer's problems. The thinking goes, \"I'm entertaining. People like what I do. I'll ask them each for a small amount of money. I'll have a large amount.\" The only problem with this thinking could be that... You're not, people don't,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2185,"url":"https:\/\/www.scot.fun\/damentals\/facebook-ads-are-wasting-entertainment-budgets\/","url_meta":{"origin":3464,"position":2},"title":"Facebook Ads are Wasting Entertainment Budgets!","author":"scot","date":"January 12, 2021","format":false,"excerpt":"My adblocker on Facebook is not working anymore, so I'm seeing a disturbing trend in bad FB ads from entertainment companies. They're bad because. I am not a good target of most of themThe content is not compellingThe content sometimes doesn't even make senseThere is no target audienceThere is no\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/pexels-nick-bondarev-4312072-scaled.jpg?fit=1200%2C778&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4730,"url":"https:\/\/www.scot.fun\/damentals\/referrals-recommendations-the-sweet-way\/","url_meta":{"origin":3464,"position":3},"title":"Referrals \/ Recommendations the sweet way","author":"scot","date":"November 8, 2025","format":false,"excerpt":"We know people who are social duct tape. \"You HAVE to see this artist\" or \"I know exactly who you need to talk to.\" They see how things fit together and they get excited about making introductions. These people are gold. We can empower them and breed them. 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I keep seeing subway and train videos where the other passengers seem intent on not paying ANY attention to what\u2019s happening a few feet away\ud83d\ude02 Is this a recent trend? I don\u2019t remember it being so severe before 2010.What fuels it? It\u2019s as though\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2020,"url":"https:\/\/www.scot.fun\/damentals\/when-the-media-calls\/","url_meta":{"origin":3464,"position":5},"title":"When The Media Calls","author":"scot","date":"November 20, 2020","format":false,"excerpt":"We got an interview with either a typed out thing like a blog or magazine, or a recorded thing like a podcast or morning news! There's a lot more that can be done than may at first appear! This is not passive It might seem like journalists \/ influencers own\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1200%2C784&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1200%2C784&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1200%2C784&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1200%2C784&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/11\/pexels-nick-bondarev-5017022.jpg?fit=1200%2C784&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3464"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3464\/revisions"}],"predecessor-version":[{"id":3466,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3464\/revisions\/3466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3465"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}