{"id":3421,"date":"2022-08-31T08:16:42","date_gmt":"2022-08-31T15:16:42","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3421"},"modified":"2022-08-31T08:19:54","modified_gmt":"2022-08-31T15:19:54","slug":"carlsberg-beer-pancake-web-ads","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/carlsberg-beer-pancake-web-ads\/","title":{"rendered":"Carlsberg Beer Pancake Web Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Carlsberg came to me for a video of extreme pancake flipping for their socials. The intent was to show that Carlsberg delivers more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> If Carlsberg did pancakes, what would that look like? <\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">I took that branding message and I went extreme with it. Produced 4 great videos made to stand out in a social media feed that they could use however they wanted. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Z8AIgDKgNWg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dZCbKP7hHAM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lX5ck7eYPRI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/f44IyaaKtVI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Directed, shot, edited by<\/strong> Adam Franklin<br><strong>Food styled by<\/strong> Christina Dupont<br><strong>Coordinated by<\/strong> Richard Michael Johnson<br><strong>Creative advisor<\/strong> Brett Loudermilk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlsberg came to me for a video of extreme pancake flipping for their socials. The intent was to show that Carlsberg delivers more. If Carlsberg did pancakes, what would that look like? I took that branding message and I went extreme with it. Produced 4 great videos made to stand out in a social media [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/08\/Z8AIgDKgNWg.jpg?fit=1280%2C720&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Tb","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3817,"url":"https:\/\/www.scot.fun\/damentals\/show-value-with-case-studies\/","url_meta":{"origin":3421,"position":0},"title":"Show Value with Case Studies","author":"scot","date":"September 25, 2023","format":false,"excerpt":"Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value. Part 1: Set up the Situation In this first part, we're essentially introducing the scenario. 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A common thinking among independent entertainment people is that a brand is a device for commercializing or deceiving fans \/ consumers. A brand is for communication No matter how important our work is, it's not as important to others as\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/01\/egg.jpg?fit=1200%2C706&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1254,"url":"https:\/\/www.scot.fun\/damentals\/youre-powerless-to-change-entertainment\/","url_meta":{"origin":3421,"position":2},"title":"You&#8217;re Powerless to Change Entertainment","author":"scot","date":"July 20, 2020","format":false,"excerpt":"swirley bokeh ice crystal At this time more than ever, people are facing a great weakness. Their own willpower. There's a common fiction that tells us prolific people are busy getting stuff done because they have amazing willpower. 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We have a category for them called \"weird.\" They're really great for mixing it up and destabilizing the show. I didn't always like weird. 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Undependable. In recent years, I've realized that I've been driven through many things in life by my fear of criticism.\u00a0 I didn't think of myself as being worried about criticism because I was weird. 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Modes Other things are longer lasting and stronger. They usually come about as a result of our effort - wallowing or affirming. 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