{"id":3396,"date":"2022-07-10T14:09:39","date_gmt":"2022-07-10T21:09:39","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3396"},"modified":"2022-07-10T14:09:49","modified_gmt":"2022-07-10T21:09:49","slug":"a-good-photo-is-succinct-communication","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/a-good-photo-is-succinct-communication\/","title":{"rendered":"A Good Photo Is Succinct Communication"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

A picture says 1000 words. What are those words? Are the spelled correktlee? Are they legible? Are they actually what we want to say? A perfect photographer can take a perfect photo that isn’t good at all. Just like if someone made me the perfect high heel shoe, that’s not the kind of shoe I’ll ever wear.
<\/p>\n\n\n\n

A good photo has a message<\/h2>\n\n\n\n

Shana is a balloon artist. She had this incredible photoshoot. Looked really amazing and it was shot in a cactus garden – ironic and fun! Here’s one of the photos from that shoot. Great color, lighting, and flattering.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When I talked to her about her brand<\/a> — what was really valuable about what she does… It’s not balloons for one thing. People with deep pockets aren’t just looking around for the best balloon artists. They are looking for someone who can give energy to them — especially for dreary online Zoom events.<\/p>\n\n\n\n

She has so much positivity, playfulness, and charisma. Super fun that makes her stand out… not just from other balloon people, but from all people. She has a great thing she can do online on zoom with requests.<\/p>\n\n\n\n

It was a bummer for me to not use these cactus pictures, but they just weren’t the thing we needed. We needed that charisma and we didn’t need balloons in the foreground distracting from the real message of value. I texted her. Asked if she was wearing makeup. sent her a picture of the pose and told her to give it some energy. She took this picture with her webcam and we were done!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quality is communication<\/h2>\n\n\n\n

A good photographer is good at communicating what’s happening in a moment. Taking a 4D world and translating it to 2D is not easy. A good photo will make it clear…<\/p>\n\n\n\n

  • what the subject actually looks like<\/li>
  • the nature of the skin : smooth, evenly colored, moisturized<\/li>
  • the nature of the eyes : wet and round<\/li>
  • the location (in some way)<\/li><\/ul>\n\n\n\n

    Basically, we need to know what’s going on. A subject that doesn’t stand out from the background is a little confusing. We might need to guess where their edges are. When the lighting is a mix of colors, we can’t see what the skin is really like or that it’s even real skin. When the eyes are not well lit, we can’t tell if the person’s alive.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    A picture says 1000 words. What are those words? Are the spelled correktlee? Are they legible? Are they actually what we want to say? A perfect photographer can take a perfect photo that isn’t good at all. Just like if someone made me the perfect high heel shoe, that’s not the kind of shoe I’ll […]<\/p>\n","protected":false},"author":15,"featured_media":3397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-pixabay-266429.jpg?fit=2000%2C1218&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-SM","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3316,"url":"https:\/\/www.scot.fun\/damentals\/use-ethos-to-show-value\/","url_meta":{"origin":3396,"position":0},"title":"Use Ethos to Show Value","author":"scot","date":"June 23, 2022","format":false,"excerpt":"When we tell people our intentions, it changes the context of how they see our actions. Not just does it make us possibly more sympathetic, it also may make us more dependable. Even Free Shoes Even when things are free, they can be a difficult sell. Think about these three\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/9.jpg?fit=1200%2C650&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/9.jpg?fit=1200%2C650&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/9.jpg?fit=1200%2C650&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/9.jpg?fit=1200%2C650&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/9.jpg?fit=1200%2C650&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1328,"url":"https:\/\/www.scot.fun\/damentals\/your-entertainment-companys-logo-sucks\/","url_meta":{"origin":3396,"position":1},"title":"Your Entertainment Company’s Logo Sucks","author":"scot","date":"July 29, 2020","format":false,"excerpt":"Don't waste your time on getting a terrible logo made. People come to me all the time to help them with something that will not improve their business. A logo for a small company is the best example of this. I will not accept payment for any job that doesn't\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/07\/man-in-black-top-wearing-headphones-showing-his-tattoos-838696.jpg?fit=1200%2C899&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3860,"url":"https:\/\/www.scot.fun\/damentals\/zoom-meetings-that-feel-fun-zv1-meeting-teleprompter-setup\/","url_meta":{"origin":3396,"position":2},"title":"Zoom Meetings that feel Fun! ZV1 meeting teleprompter setup","author":"scot","date":"July 27, 2024","format":false,"excerpt":"Many people that hate Zoom meetings, truly enjoy having them with me. I enjoy them very much too. I think a big part of that is my camera quality and my ability to look directly into their eyes. I'm using a Sony ZV1 as a webcame with a teleprompter (\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog7.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog7.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog7.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog7.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog7.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1448,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-not-worth-3-seconds\/","url_meta":{"origin":3396,"position":3},"title":"Entertainment Not Worth 3 Seconds","author":"scot","date":"August 13, 2020","format":false,"excerpt":"If you have ever handed someone a show flier and they looked at it for less than three seconds, the entertainment that flier promised... and the resulting experience and memories of that entertainment were not worth three seconds to that person. That flier was not perfect for them. Maybe if\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/pexels-scott-webb-213727.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3393,"url":"https:\/\/www.scot.fun\/damentals\/phone-it-out\/","url_meta":{"origin":3396,"position":4},"title":"Phone It Out","author":"scot","date":"July 9, 2022","format":false,"excerpt":"Two days ago, I wrote about audiences labeling our stuff. We can do the same thing ourselves. We can label what we do... then ignore it... then phone it in. This is so clear to me now that I hang with my toddler. He's fascinated with a thing over and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/phone.png?fit=1200%2C731&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/phone.png?fit=1200%2C731&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/phone.png?fit=1200%2C731&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/phone.png?fit=1200%2C731&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/phone.png?fit=1200%2C731&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4121,"url":"https:\/\/www.scot.fun\/damentals\/fuck-im-not-ready-for-school\/","url_meta":{"origin":3396,"position":5},"title":"Fuck! I’m not ready for school!","author":"scot","date":"August 15, 2024","format":false,"excerpt":"Ready is a sign of weakness. Here we are in August. I never liked it when people asked me \"are you ready for school to start again?\" Part of it was summer was over. Most of it was WTF does that mean? We bought pencils. I had a backpack. I\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-12.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-12.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-12.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-12.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-12.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3396"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3396\/revisions"}],"predecessor-version":[{"id":3400,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3396\/revisions\/3400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3397"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}