{"id":3367,"date":"2022-07-06T15:03:00","date_gmt":"2022-07-06T22:03:00","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3367"},"modified":"2022-07-06T15:03:09","modified_gmt":"2022-07-06T22:03:09","slug":"we-have-to-be-the-best","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/we-have-to-be-the-best\/","title":{"rendered":"We Have To Be The Best"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-attachment-id=\"3384\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/we-have-to-be-the-best\/pexels-marek-piwnicki-6022435\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?fit=2000%2C1160&amp;ssl=1\" data-orig-size=\"2000,1160\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-marek-piwnicki-6022435\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?fit=1024%2C594&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?resize=1024%2C594&#038;ssl=1\" alt=\"\" class=\"wp-image-3384\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?resize=1024%2C594&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?resize=300%2C174&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I like peanut butter that&#8217;s just peanuts. Maybe a little bit of salt. When I&#8217;m at the normal grocery store, I can usually get it. I don&#8217;t need organic, but I like simple, so I go for lowest price all peanut butter. That is the best one for me. There are probably 50 varieties of peanut butter at the grocery store near me. Seriously, but the one that&#8217;s the lowest price that&#8217;s pure is the best in the world for me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I were in some peanut butter emergency, and I had to go to the 7 \/ 11 to get peanut butter I might not buy the same thing and i might pay way more for a worse product. That peanut butter is the best in the world for me. Whatever reason I can&#8217;t go to the normal grocery store or whatever reason the convenience store can&#8217;t provide a nice spread, doesn&#8217;t matter. At that moment for where I am, it&#8217;s the best in the world so I buy that one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our service needs to be the best in the world or our clients will not buy it. They will buy the best. Maybe we&#8217;re the only one they know about, maybe we&#8217;re the only one close enough, maybe we&#8217;re the only one inexpensive enough, maybe we&#8217;re the only one without a criminal record. These are not just hurdles, these are actual qualities that make us the best in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If our promo and our communication make us look awesome, our potential clients might decide it&#8217;s not worth the time and headaches to look elsewhere. That&#8217;s what happens. If we&#8217;re being compared to a lot of others, we need to show up more awesome so that we&#8217;re best of that set, hence the best in the world. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empathizing and understanding our audience&#8217;s world helps us understand what we&#8217;re good at. Jif is really good at being in a convenience store. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I like peanut butter that&#8217;s just peanuts. Maybe a little bit of salt. When I&#8217;m at the normal grocery store, I can usually get it. I don&#8217;t need organic, but I like simple, so I go for lowest price all peanut butter. That is the best one for me. There are probably 50 varieties of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/07\/pexels-marek-piwnicki-6022435.jpg?fit=2000%2C1160&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Sj","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2987,"url":"https:\/\/www.scot.fun\/damentals\/invest-in-format\/","url_meta":{"origin":3367,"position":0},"title":"Invest in Format","author":"scot","date":"October 5, 2021","format":false,"excerpt":"If I've got a butter factory and I walk to a cow place 100 miles away to get milk, it's better for my finances to set up a deal with the cow place next door than to hire some talent to go get the milk. Some projects are built on\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-marta-dzedyshko-9785779.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-marta-dzedyshko-9785779.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-marta-dzedyshko-9785779.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-marta-dzedyshko-9785779.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/10\/pexels-marta-dzedyshko-9785779.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4465,"url":"https:\/\/www.scot.fun\/damentals\/ive-got-the-shakes\/","url_meta":{"origin":3367,"position":1},"title":"Extreme diet. Now, I&#8217;ve got the shakes","author":"scot","date":"January 23, 2025","format":false,"excerpt":"I have switched over to 100% meal replacement shakes and I might never switch back to food. I'm writing this because... i want to get all my thoughts in one place about it I know that many great creators who read this want to be able to dedicate more of\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1277,"url":"https:\/\/www.scot.fun\/damentals\/entertainers-with-fewer-fans-have-bigger-brains\/","url_meta":{"origin":3367,"position":2},"title":"Entertainers with Fewer Fans have Bigger Brains","author":"scot","date":"July 23, 2020","format":false,"excerpt":"Studies show that the number of followers someone has is directly proportional the number of IQ points they don't have. ... and if you believe that statement, it probably is because it validates your lack of fans. 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Give them three options (three isn't a rule). Give them the best advice we can think of. One option might be free \/ cheap and partially effective, one option might be easy and effective, and one\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/02\/b.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":898,"url":"https:\/\/www.scot.fun\/damentals\/1-crowdfunding-mistake\/","url_meta":{"origin":3367,"position":4},"title":"#1 Crowdfunding Mistake","author":"scot","date":"June 7, 2020","format":false,"excerpt":"Kickstarter or Patreon can seem like a solution to an entertainer's problems. The thinking goes, \"I'm entertaining. People like what I do. I'll ask them each for a small amount of money. I'll have a large amount.\" The only problem with this thinking could be that... You're not, people don't,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/moon-2775580-1.png?fit=1200%2C579&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2243,"url":"https:\/\/www.scot.fun\/damentals\/entertainment-higher-than-the-lowest-price\/","url_meta":{"origin":3367,"position":5},"title":"Entertainment : Higher than the Lowest Price","author":"scot","date":"January 20, 2021","format":false,"excerpt":"Folks tell me, \"Everyone wants the lowest price.\" I tell them, \"How much is a haircut?\" Selling things for a price below value is how selling things works. I want to get a deal. I want others to get a deal. If you don't, you're a thief. 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