{"id":3336,"date":"2022-06-28T15:57:09","date_gmt":"2022-06-28T22:57:09","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3336"},"modified":"2022-06-28T15:57:19","modified_gmt":"2022-06-28T22:57:19","slug":"why-not-a-consumer-platform-for-a-professional-site","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/why-not-a-consumer-platform-for-a-professional-site\/","title":{"rendered":"Why not a consumer platform for a professional site"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" data-attachment-id=\"3337\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/why-not-a-consumer-platform-for-a-professional-site\/pexels-pixabay-209235\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?fit=2000%2C1020&amp;ssl=1\" data-orig-size=\"2000,1020\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-pixabay-209235\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?fit=1024%2C522&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?resize=1024%2C522&#038;ssl=1\" alt=\"\" class=\"wp-image-3337\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?resize=1024%2C522&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?resize=300%2C153&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of consumer website platforms<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WordPress<\/li><li>Wix<\/li><li>Squarespace<\/li><li>Weebly<\/li><li>Google Sites<\/li><li>Godaddy Website Builder<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I know there are many professional sites built on these platforms, but I don&#8217;t believe they&#8217;re the best solution for most uses. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy First<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most common problem with these sites built on WordPress or whatever is that the strategy is low priority. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you have a closet with lots of little shelves and nooks in it. You just moved in to this place, so you start trying to find items that fit these shelves. I guess the dustpan can go above the cereal, even though I don&#8217;t want dust falling on the food. I guess I need to buy a new vacuum because my current one doesn&#8217;t fit quite right. My one toaster fits so well here, but there are three identical spots. Maybe I gotta buy two more toasters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shelves are supposed to support your stuff. You&#8217;re not supposed to serve the shelves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we&#8217;re using website templates, we get tempted to have more pages because their available or pushing the crucial content to a backburner because the template dictates it. There are buttons for all my social networks, but what if my instagram has 20 followers and makes me look terrible? Obey wordpress and add that button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responsiveness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most templates for the consumer platforms are mobile responsive &#8211; they work on phones and computers, but the response is not necessarily great. A hand-coded website can adjust intentionally and predictably on multiple devices. When I build a site, i&#8217;m particular about getting each one to look right. WordPress doesn&#8217;t care. Things will be cropped weird and certain things might be invisible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cobwebs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I wrote <a href=\"https:\/\/www.scot.fun\/damentals\/updateable-websites-are-deadsites\/\" data-type=\"post\" data-id=\"2858\">a little about how people make dead sites<\/a> and this is an issue. People get really into the updateability of these platforms and their site is dependent on constant updates. Problem with that: we might not want to always be updating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inspiration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We get inspired to change something on our site and these platforms make it easy. Easy is great, right? Well, maybe it&#8217;s not that easy after all. If we start with a strategy that took a lot of thinking and we build a great site that conveys our message to our people, the web building platform can&#8217;t redo all that work for us. Our brains and our time and our advisors have to do that redoing. Doing quick updates can break the tons of work that we put into the original. Starting with a new <a href=\"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/\">brand<\/a> and strategy and message is probably not going to be something we have bandwidth to do. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Effort<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This stuff can all be corrected with more effort. These are not dead end problems with the platforms. They can be fixed with more work and creative problem solving. It&#8217;s just not really that cool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want a car that is huge for cruising around smoothly and a car you can take on quick trips and park easily. You get two cars, or you get a car that&#8217;s a compromise. You don&#8217;t get a custom built car that can be size-adjusted at a whim. That car&#8217;s gonna be expensive, you&#8217;re gonna have grease under your nails everywhere you go, and it would probably not even work very well in the first place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some examples of consumer website platforms WordPress Wix Squarespace Weebly Google Sites Godaddy Website Builder I know there are many professional sites built on these platforms, but I don&#8217;t believe they&#8217;re the best solution for most uses. Strategy First The most common problem with these sites built on WordPress or whatever is that [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-pixabay-209235.jpg?fit=2000%2C1020&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-RO","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3908,"url":"https:\/\/www.scot.fun\/damentals\/the-new-scot\/","url_meta":{"origin":3336,"position":0},"title":"The new scot","author":"scot","date":"February 13, 2024","format":false,"excerpt":"I'm hungry for more showbiz impact! Who wants to help me? Ever wondered if I'm still hitting the stage with live shows or if Scot Nery's Boobietrap is making a comeback? I've shifted gears to play a bigger game in entertainment. It's not just about my spotlight anymore; it's about\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/02\/fa.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3580,"url":"https:\/\/www.scot.fun\/damentals\/identify-a-customer-before-making-promo\/","url_meta":{"origin":3336,"position":1},"title":"Identify a customer before making promo","author":"scot","date":"March 1, 2023","format":false,"excerpt":"question I got: someone suggested I make a strong show reel, which got me exited thinking about it. However, listening to you about understanding the audience, who is my target audience? Should that be addressed first before I start creating a new show reel? Love to hear your thoughts. answer:yes!\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/03\/v.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/03\/v.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/03\/v.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/03\/v.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/03\/v.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2858,"url":"https:\/\/www.scot.fun\/damentals\/updateable-websites-are-deadsites\/","url_meta":{"origin":3336,"position":2},"title":"Updateable Websites Are Deadsites","author":"scot","date":"September 3, 2021","format":false,"excerpt":"Lots of entertainment companies are going with Wordpress. It's running a lot of the web. People also jump on Squarespace or Wix or Weebly or whatever and that's great. I highly recommend 8b.com also if you want to do things fast and cheap. Sometimes a person just needs to get\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-mikhail-nilov-8297625.jpg?fit=1200%2C763&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3817,"url":"https:\/\/www.scot.fun\/damentals\/show-value-with-case-studies\/","url_meta":{"origin":3336,"position":3},"title":"Show Value with Case Studies","author":"scot","date":"September 25, 2023","format":false,"excerpt":"Case studies are a way of showing that we solve problems successfully. This is especially useful when we do different stuff for different clients. They are objective proof that we have value. Part 1: Set up the Situation In this first part, we're essentially introducing the scenario. We set the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2023\/09\/case.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4602,"url":"https:\/\/www.scot.fun\/damentals\/reality-competition-shows-can-launch-your-act-or-burn-it\/","url_meta":{"origin":3336,"position":4},"title":"Reality competition shows can launch your act\u2014or burn it","author":"scot","date":"May 24, 2025","format":false,"excerpt":"It sounds like a big opportunity... sometimes it is. I've helped with casting for these companies I've been on a lot of TV shows and helped other performers get on a lot of tv and film stuff. Exposure is the trade they\u2019re offering Most people go on these shows chasing\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/reality-competition-shows-can-launch-your-act-or-burn-it\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/05\/image.png?fit=700%2C200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/05\/image.png?fit=700%2C200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/05\/image.png?fit=700%2C200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2025\/05\/image.png?fit=700%2C200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2494,"url":"https:\/\/www.scot.fun\/damentals\/shotlight-9-things-vaccines-mean-for-entertainment\/","url_meta":{"origin":3336,"position":5},"title":"Shotlight : 9 Things Vaccines Mean For Entertainment","author":"scot","date":"April 8, 2021","format":false,"excerpt":"We're possibly getting back to doing shoulder-to-shoulder live shows. I mean, responsible producers are getting back to it. Some people never stopped. People talking about \"returning to normal\" always made me feel creepy MAGA vibes. I don't want anything to return to normal. I don't want anything to return to\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-louis-3690509.jpg?fit=1200%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-louis-3690509.jpg?fit=1200%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-louis-3690509.jpg?fit=1200%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-louis-3690509.jpg?fit=1200%2C768&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/04\/pexels-louis-3690509.jpg?fit=1200%2C768&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3336"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3336\/revisions"}],"predecessor-version":[{"id":3338,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3336\/revisions\/3338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}