{"id":3310,"date":"2022-06-21T13:48:35","date_gmt":"2022-06-21T20:48:35","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3310"},"modified":"2022-06-21T13:48:43","modified_gmt":"2022-06-21T20:48:43","slug":"the-question-to-ask-about-promo","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/the-question-to-ask-about-promo\/","title":{"rendered":"The Question to Ask About Promo"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"3311\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/the-question-to-ask-about-promo\/pexels-phil-nguyen-1191714\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?fit=2000%2C1050&amp;ssl=1\" data-orig-size=\"2000,1050\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-phil-nguyen-1191714\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?resize=1024%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-3311\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We have a big gap from what we see in ourselves to what our business is to what our service of our business is to what the result of the service is to the experience of our end-user\/ fan \/ customer is. It really helps to get an outside eye on our stuff. But that outside opinion is not useful if the opinionator doesn&#8217;t know what the heck problem we&#8217;re trying to solve. So, when we ask friends questions like&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what is my <a href=\"https:\/\/www.scot.fun\/damentals\/branding-simple-difficult\/\">brand<\/a>?<\/li><li>which is a good photo of me?<\/li><li>which logo design is best?<\/li><li>would you say this is a good slogan?<\/li><li>how does my resume look?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These questions are subjective and really don&#8217;t get us what we need. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We start by being candid about what we&#8217;re trying to be for our people, then we ask the real question of a friend&#8230; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does this communicate my value to the right people?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If my friend knows what&#8217;s important in what i do to my people, my friend won&#8217;t be a genius marketer all of a sudden, but we can at least <a href=\"https:\/\/www.scot.fun\/damentals\/flitching\/\">flitch<\/a> our way to better promo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have a big gap from what we see in ourselves to what our business is to what our service of our business is to what the result of the service is to the experience of our end-user\/ fan \/ customer is. It really helps to get an outside eye on our stuff. But that [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2022\/06\/pexels-phil-nguyen-1191714.jpg?fit=2000%2C1050&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-Ro","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3684,"url":"https:\/\/www.scot.fun\/damentals\/simplifying-business-affirmation-i-am-a-taco-stand\/","url_meta":{"origin":3310,"position":0},"title":"Simplifying Business&#8230; Affirmation: I am a taco stand","author":"scot","date":"July 28, 2024","format":false,"excerpt":"Sometimes a little fantasy comes up for me that I run a taco stand. 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Here's a video about it. https:\/\/youtu.be\/us8coW8OMdU here's my non-linear process https:\/\/youtu.be\/Dn9rJ3kc9JI I may or may\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-3.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2897,"url":"https:\/\/www.scot.fun\/damentals\/im-an-artist-im-bad-at-business\/","url_meta":{"origin":3310,"position":5},"title":"&#8220;I&#8217;m An Artist. I&#8217;m Bad At Business.&#8221;","author":"scot","date":"September 13, 2021","format":false,"excerpt":"I talk to people who have been in showbiz for decades who say \"I'm bad at business.\" To be blunt, this is just victim mentality and victim mentality is shirking responsibility. I will tell you how to take responsibility. 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