{"id":3219,"date":"2021-12-13T19:42:48","date_gmt":"2021-12-14T03:42:48","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3219"},"modified":"2021-12-13T19:42:50","modified_gmt":"2021-12-14T03:42:50","slug":"undercutting-prices","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/undercutting-prices\/","title":{"rendered":"Undercutting Prices"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" data-attachment-id=\"3220\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/undercutting-prices\/ok\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=2000%2C1245&amp;ssl=1\" data-orig-size=\"2000,1245\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ok\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=1024%2C637&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?resize=1024%2C637&#038;ssl=1\" alt=\"\" class=\"wp-image-3220\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?resize=1024%2C637&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I believe if a company can offer a service at a lower price than a competitor, it is in the customer&#8217;s best interest that they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can prove that you offer something better for your client than a part-time pro then you will get the gig. If not,  wouldn&#8217;t you want that customer to have the service they need at the lowest price possible?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0I love connecting people who don&#8217;t need what I offer to performers who can satisfy them for a low price. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our challenge is not defeating other performers or making them all do business the same way. Our challenge is elevating what we do, offering more, and communicating that offering to potential clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I see performers posting things about how other performers need to match their rates. This blog post is in response to that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"336\" data-attachment-id=\"3221\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/undercutting-prices\/screen-shot-2021-12-13-at-7-41-30-pm\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-13-at-7.41.30-PM.png?fit=468%2C336&amp;ssl=1\" data-orig-size=\"468,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen-Shot-2021-12-13-at-7.41.30-PM\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-13-at-7.41.30-PM.png?fit=468%2C336&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-13-at-7.41.30-PM.png?resize=468%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-3221\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-13-at-7.41.30-PM.png?w=468&amp;ssl=1 468w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-13-at-7.41.30-PM.png?resize=300%2C215&amp;ssl=1 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I believe if a company can offer a service at a lower price than a competitor, it is in the customer&#8217;s best interest that they do. If you can prove that you offer something better for your client than a part-time pro then you will get the gig. If not, wouldn&#8217;t you want that customer [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/12\/ok.jpg?fit=2000%2C1245&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-PV","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1856,"url":"https:\/\/www.scot.fun\/damentals\/entertainers-are-bringing-brooms-to-car-wrecks\/","url_meta":{"origin":3219,"position":0},"title":"Entertainers are bringing brooms to car wrecks","author":"scot","date":"October 22, 2020","format":false,"excerpt":"I'm writing today about pricing gigs. A client asks our price and we tell them a number. It sucks. The problem starts before this point. I mean problemZZZZ We are offering a partial solutionWe don't know what we're offeringWe don't know what the prospect needsWe don't consider what more can\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/f-scaled.jpg?fit=1200%2C747&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/f-scaled.jpg?fit=1200%2C747&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/f-scaled.jpg?fit=1200%2C747&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/f-scaled.jpg?fit=1200%2C747&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/f-scaled.jpg?fit=1200%2C747&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1852,"url":"https:\/\/www.scot.fun\/damentals\/discounts-hurt-everyone\/","url_meta":{"origin":3219,"position":1},"title":"Discounts Hurt Entertainment","author":"scot","date":"October 23, 2020","format":false,"excerpt":"If we lower our rate in front of the client (eg: \"I can give you a lower price if you're in a sticky situation\") we are saying \"this is not what my service is worth and I might be worth even less\" The response to \"Can you do it for\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/dog-1.jpg?fit=1200%2C894&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/dog-1.jpg?fit=1200%2C894&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/dog-1.jpg?fit=1200%2C894&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/dog-1.jpg?fit=1200%2C894&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/10\/dog-1.jpg?fit=1200%2C894&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4178,"url":"https:\/\/www.scot.fun\/damentals\/serving-vs-offering-to-serve\/","url_meta":{"origin":3219,"position":2},"title":"Serving VS Offering to Serve","author":"scot","date":"August 27, 2024","format":false,"excerpt":"we can fail. we can get rejected. My ferret dies. One friend says \"Let me know if there's anything I can do.\" What an offer! anything! Another friend shows up at my door with some mediocre home made mac and cheese - a few meals worth because he knows i\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-19.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-19.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-19.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/08\/blog-19.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2929,"url":"https:\/\/www.scot.fun\/damentals\/control-bias\/","url_meta":{"origin":3219,"position":3},"title":"Control Bias","author":"scot","date":"September 17, 2021","format":false,"excerpt":"We feel safer when we have control. For example many people feel safer in a car than in an airplane (although airplanes are safer) because they feel like the car safety is up to them.We need our audience to feel safe with us to let us lead. Giving our audience\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-rasmus-svinding-35435.jpg?fit=1200%2C796&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-rasmus-svinding-35435.jpg?fit=1200%2C796&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-rasmus-svinding-35435.jpg?fit=1200%2C796&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-rasmus-svinding-35435.jpg?fit=1200%2C796&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/09\/pexels-rasmus-svinding-35435.jpg?fit=1200%2C796&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3965,"url":"https:\/\/www.scot.fun\/damentals\/prophet-for-profit\/","url_meta":{"origin":3219,"position":4},"title":"Prophet for Profit","author":"scot","date":"July 26, 2024","format":false,"excerpt":"I had a client that came to me for a very small role in their staff party entertainment. They have access to a bunch of performers, so I felt that all I could do is try to offer them the lowest price possible. I like them and wanted to be\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog6.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog6.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog6.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog6.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2024\/07\/blog6.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1058,"url":"https:\/\/www.scot.fun\/damentals\/entertainers-poverty-tutorial\/","url_meta":{"origin":3219,"position":5},"title":"Entertainers Poverty Tutorial!","author":"scot","date":"June 25, 2020","format":false,"excerpt":"There are people in your field working for free. If you're trying to keep up with them, your value ( no matter how important, experienced, imaginative, skillful you are) is $0. If you've ever been angry at people providing good quality work for lower prices, I am writing to you.\u2026","rel":"","context":"With 1 comment","block_context":{"text":"With 1 comment","link":"https:\/\/www.scot.fun\/damentals\/entertainers-poverty-tutorial\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-with-torch-standing-on-hill-4330308.jpg?fit=1200%2C607&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-with-torch-standing-on-hill-4330308.jpg?fit=1200%2C607&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-with-torch-standing-on-hill-4330308.jpg?fit=1200%2C607&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-with-torch-standing-on-hill-4330308.jpg?fit=1200%2C607&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/06\/man-with-torch-standing-on-hill-4330308.jpg?fit=1200%2C607&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/comments?post=3219"}],"version-history":[{"count":1,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3219\/revisions"}],"predecessor-version":[{"id":3222,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/posts\/3219\/revisions\/3222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media\/3220"}],"wp:attachment":[{"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/categories?post=3219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scot.fun\/damentals\/wp-json\/wp\/v2\/tags?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}