{"id":3167,"date":"2021-11-17T20:08:45","date_gmt":"2021-11-18T04:08:45","guid":{"rendered":"https:\/\/www.scot.fun\/damentals\/?p=3167"},"modified":"2021-11-17T20:10:59","modified_gmt":"2021-11-18T04:10:59","slug":"hierarchy-in-design","status":"publish","type":"post","link":"https:\/\/www.scot.fun\/damentals\/hierarchy-in-design\/","title":{"rendered":"Hierarchy in Design"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" data-attachment-id=\"3169\" data-permalink=\"https:\/\/www.scot.fun\/damentals\/hierarchy-in-design\/pexels-max-mishin-8647993\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=2000%2C1073&amp;ssl=1\" data-orig-size=\"2000,1073\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-max-mishin-8647993\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=1024%2C549&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?resize=1024%2C549&#038;ssl=1\" alt=\"\" class=\"wp-image-3169\" srcset=\"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?resize=1024%2C549&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?w=2000&amp;ssl=1 2000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Being decisive is what we do in design and what we do in entertainment. We take responsibility for making decisions for our audience. Then, we can guide them along like happy sheep to a wonderful place, an important experience, or a <a href=\"https:\/\/www.scot.fun\/damentals\/tribe-to-fanbase\/\">fulfilling<\/a> message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I used this meme before and here it is again&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i2.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2020\/08\/You-will-read-this-first-meme-3531.jpg?resize=843%2C860&amp;ssl=1\" alt=\"\" width=\"422\" height=\"430\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We notice things in order because of the hierarchy of letterforms presented in the meme. The headline is the king, then it descends down to the serfs of letters. Good graphic designers guide a viewer through what&#8217;s important first, second, third and on and on. We make intentional decisions and use empathy and psychology to help make a message absorbable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the western world, we scan a document top left to bottom right, but things (like big headlines) can disrupt that flow and create a new path. Disruptions are stimulating and make observance fun \/ engaging. This is true with entertainment also. Some people want to make entertainment that is top left to bottom right, but the badasses always look for ways to get people looking somewhere else first. They might not be comfortable with their audience being uncomfortable, but they know that it&#8217;s worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being decisive is what we do in design and what we do in entertainment. We take responsibility for making decisions for our audience. Then, we can guide them along like happy sheep to a wonderful place, an important experience, or a fulfilling message. I used this meme before and here it is again&#8230; We notice [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10158666434799935_26707174888":"","twitter_aToyMjM4MTQzMDs=_22381430":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-max-mishin-8647993.png?fit=2000%2C1073&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pc33gc-P5","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3180,"url":"https:\/\/www.scot.fun\/damentals\/awards-on-a-site\/","url_meta":{"origin":3167,"position":0},"title":"Awards On A Site","author":"scot","date":"November 22, 2021","format":false,"excerpt":"I talked about how to show value in a site and one of the ways is an awards section. These don't have to be an Oscar or \"World Champion!\" They don't have to be from contests. They can be... A contest won A contest finalist A contest selection A repetition\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.scot.fun\/damentals\/wp-content\/uploads\/2021\/11\/pexels-vladislav-likhomanov-8409523.jpg?fit=1200%2C796&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2316,"url":"https:\/\/www.scot.fun\/damentals\/lets-sell-terrible-entertainment\/","url_meta":{"origin":3167,"position":1},"title":"Let&#8217;s Sell Terrible Entertainment","author":"scot","date":"February 2, 2021","format":false,"excerpt":"Sales feels crappy. We don't need to do it. We don't have to push something on someone. We don't have to convince anyone of anything. Our role in society is to offer something of value to others. We make the thing, we tell people the truth about it. 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At least, it can be: I've been hired as a graphic designer and performer and I've hired illustrators, songwriters, directors and a whole range of specialized others, and I've messed up. 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